Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Language, Literature, Social and Cultural Studies Journal of Education, Social & Communication Studies
Ni Putu Lovyta Mai Yoren
Politeknik Negeri Bali, INDONESIA
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing tour guides’ professional competence through precise and effective English communication skills for improved tourist engagement and service quality Ni Putu Lovyta Mai Yoren; Ni Putu Somawati; Erly Wahyuni
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): July 2026
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.358

Abstract

This study aims to examine how precise and effective English communication enhances tour guides’ professional competence, tourist engagement, and overall service quality. The research adopts a mixed-method approach involving quantitative surveys and qualitative interviews with professional tour guides and international tourists in major tourism destinations. Data were collected through structured questionnaires, observation checklists, and semi-structured interviews to capture both performance indicators and experiential insights. The analysis employs descriptive statistics and regression analysis to identify the relationship between English communication proficiency and service outcomes, while thematic analysis is used to interpret qualitative responses. The findings indicate that tour guides with higher levels of linguistic accuracy, clarity, and intercultural communication skills significantly improve tourist satisfaction, trust, and engagement. Furthermore, effective communication reduces misunderstandings and enhances the overall travel experience. The study concludes that strengthening English communication through targeted training programs is essential for improving tour guides’ professionalism and competitiveness in the global tourism industry. It recommends continuous language development, practical communication training, and the integration of cultural awareness into professional development initiatives.
Subtitle translation’s role in shaping cross-cultural understanding, interpretation, and audience engagement in chennai express Ni Putu Lovyta Mai Yoren; I Nyoman Suka Sanjaya; Zanyar Nathir Ghafar; Omar Mohammad-Ameen Ahmad Hazaymeh; Farheen Anjum; Sadia Ayub; Yusuf Sarkingobir
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.139

Abstract

This study investigates how English subtitle translation shapes cross‑cultural understanding, interpretation, and aesthetic appreciation of the Indian film Chennai Express. Drawing on audio-visual translation theory, especially work on defamiliarization, cultural adaptation, and multimodality, the research examines how subtitles mediate linguistic humour, regional dialects, and culturally loaded references for international audiences. A mixed qualitative design combines multimodal discourse analysis of selected scenes with viewer response questionnaires modelled on cross‑national reception and comprehension studies of subtitled film. Analysis focuses on translation strategies (literal, free, hybrid; domestication vs. foreignization), timing, and stylistic choices, and how these interact with visual and auditory cues to construct meaning and emotion. Findings are expected to show that while subtitles generally secure narrative comprehension across cultures, they also defamiliarize the viewing experience and selectively dilute or reframe culture‑specific humour, social hierarchies, and regional identities. The conclusion argues that high‑quality, culturally sensitive subtitling is crucial for preserving the film’s comic energy and postcolonial cultural textures while enabling global accessibility and intercultural dialogue.
Co-Authors Erly Wahyuni Farheen Anjum I Nyoman Suka Sanjaya Ni Putu Somawati Omar Mohammad-Ameen Ahmad Hazaymeh Sadia Ayub Yusuf Sarkingobir Zanyar Nathir Ghafar