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All Journal Journal of Education, Social & Communication Studies
Yusuf Sarkonbir
Shehu Shagari University of Education Sokoto, NIGERIA
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The role of subtitle translation to shape cross-cultural understanding, interpretation, and appreciation of Chennai Express, enhancing communication and audience engagement Ni Putu Lovyta Mai Yoren; I Nyoman Suka Sanjaya; Zanyar Nathir Ghafar; Omar Mohammad-Ameen Ahmad Hazaymeh; Farheen Anjum; Sadia Ayub; Yusuf Sarkonbir
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.139

Abstract

This study investigates how English subtitle translation shapes cross‑cultural understanding, interpretation, and aesthetic appreciation of the Indian film Chennai Express. Drawing on audio-visual translation theory, especially work on defamiliarization, cultural adaptation, and multimodality, the research examines how subtitles mediate linguistic humour, regional dialects, and culturally loaded references for international audiences. A mixed qualitative design combines multimodal discourse analysis of selected scenes with viewer response questionnaires modelled on cross‑national reception and comprehension studies of subtitled film. Analysis focuses on translation strategies (literal, free, hybrid; domestication vs. foreignization), timing, and stylistic choices, and how these interact with visual and auditory cues to construct meaning and emotion. Findings are expected to show that while subtitles generally secure narrative comprehension across cultures, they also defamiliarize the viewing experience and selectively dilute or reframe culture‑specific humour, social hierarchies, and regional identities. The conclusion argues that high‑quality, culturally sensitive subtitling is crucial for preserving the film’s comic energy and postcolonial cultural textures while enabling global accessibility and intercultural dialogue.
Co-Authors Farheen Anjum I Nyoman Suka Sanjaya Ni Putu Lovyta Mai Yoren Omar Mohammad-Ameen Ahmad Hazaymeh Sadia Ayub Zanyar Nathir Ghafar