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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Teknologi Informasi dan Pendidikan Jurnal Pengabdian UNDIKMA
Rezki Orientani
Universitas Terbuka
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Analysis Of The 7P Marketing Mix At Panorama Hejo, Sentul Rezki Orientani; Anisa Zahwa Akbara
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7839

Abstract

Tourism from 2021 to 2023 has continued to show growth in West Java, particularly in the Bogor Regency/City area. The increasing competition in the tourism industry demands that stakeholders be able to compete by focusing on the marketing mix. Panorama Hejo is a new nature tourism attraction and accommodation in the Sentul area, established in 2023. The urgency of this research to help identify the overall 7Ps and how to develop them to make the destination more attractive to tourists. This is particularly relevant due to several complaints found in Google Reviews from tourists who have previously visited Panorama Hejo in Bogor. Therefore, this study is expected to identify the 7Ps marketing mix according to both stakeholders and tourists, assess the potential for development, and provide recommendations for improvement for Panorama Hejo. The research was conducted through field observations and interviews with stakeholders and tourists who were able to provide information regarding the marketing mix of Panorama Hejo.
MOOCs Innovation for MICE Education: Strengthening Digital and Sustainable Competence in Tourism Learning Khairunnisa Khairunnisa; Rezki Orientani; Yulita Suryantari
Jurnal Teknologi Informasi dan Pendidikan Vol. 19 No. 2 (2026): Jurnal Teknologi Informasi dan Pendidikan
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtip.v19i2.1135

Abstract

The tourism industry is undergoing rapid transformation driven by digitalization, sustainability imperatives, and evolving learner expectations. Within this context, the MICE sector requires professionals who are digitally competent and sustainability-oriented. Traditional classroom approaches often fail to keep pace with these demands, while Massive Open Online Courses (MOOCs) offer scalable and flexible alternatives. This study investigates the role of MOOCs innovation in enhancing digital literacy and sustainability education in MICE learning. Drawing on Constructivist Learning Theory and Competency-Based Education, a quantitative survey was conducted with 42 undergraduate students who had completed a MICE course at Universitas Terbuka, Indonesia. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong reliability and validity, and the structural model showed moderate to substantial explanatory power. Results confirmed that MOOCs innovation significantly influences both digital literacy and sustainability education, with digital literacy emerging as the strongest predictor and a key mediator between innovation and sustainability outcomes. These findings extend theoretical understanding by demonstrating how MOOCs innovation operationalizes constructivist and competency-based approaches in specialized tourism education. Practically, the results emphasize the importance for educators, curriculum designers, and policymakers to prioritize digital literacy as the most effective pathway toward sustainability-oriented learning outcomes. The study concludes that MOOCs innovation offers a strategic tool for preparing future-ready MICE professionals equipped with digital and sustainability competencies.
Transformasi Bank Sampah Kuntum Mekar Tonjong sebagai Destinasi Eduwisata melalui Peningkatan Kapasitas SDM dan Digitalisasi Promosi Yulita Suryantari; Elisabeth Ria Viana Praningtyas; Rezki Orientani; Ramdhan Kurniawan; Refaldi Maulana
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.20243

Abstract

This community service program aims to transform Kuntum Mekar Waste Bank in Bogor into an independent and sustainable educational tourism destination through human resource capacity building and promotional digitalization. The program involved 20 partners who were the managers of Kuntum Mekar Waste Bank. Implementation was carried out using participatory education, training, and mentoring methods. Program evaluation was conducted through pre-test and post-test assessments, observation sheets, and interviews, which were analyzed descriptively. The results showed an improvement in partners’ understanding and skills in managing environmentally based educational tourism. In addition, the partners’ ability to utilize digital media as a promotional tool also increased, accompanied by the development of recycled products with economic value. The educational tourism website developed through the program proved to function effectively as a medium for information dissemination and marketing. This program also generated several outputs, namely an educational tourism website, educational posters, media publications, documentary videos, and Intellectual Property Rights (IPR).
Co-Authors Anisa Zahwa Akbara Elisabeth Ria Viana Praningtyas Khairunnisa Khairunnisa Ramdhan Kurniawan Refaldi Maulana Yulita Suryantari