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THE DEVELOPMENT OF CIPATUJAH BEACH'S POTENTIAL AS A TOURISM DESTINATION IN TASIKMALAYA REGENCY Hubertina Ngarbingan; Yulita Suryantari
JELAJAH: Journal of Tourism and Hospitality Vol. 4 No. 2 (2022)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v4i2.4074

Abstract

The purpose of this research is to determine the potency that can be developed in Cipatujah Beach as a tourism destination in Tasikmalaya Regency. The potency of Cipatujah Beach is categorized based on Cooper theory (2000), those are 4 A aspects: attraction, accessibility, amenities and ancillary. Based on the results of data analysis, Cipatujah Beach has been qualified to reach those aspects with the right development plan. The research method that is used in this research is descriptive qualitative method. The techniques of collecting the data are in-depth interview, observation, and triangulation. The technique of analyzing the data is SWOT analysis. The result of this research shows that Cipatujah Beach can be developed as a tourism destination by utilizing those aspects optimally. Besides, cooperation of stakeholders, local people and tourism industry is very required to create a good and systematic development, to keep the tourism sustainability. Tourism sustainability is an appropriate approach of Cipatujah Beach development as a considered tourism destination for the next generation without defaces the originality of tourism destination. Keywords: Attraction, Accessibility, Amenity, Ancillary, Sustainability Tourism.
Tebet Eco Park’s potential as a new green open space in South Jakarta, Indonesia: an analysis Yulita Suryantari; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara
Journal of Tourism and Economic Vol 5, No 2 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i2.154

Abstract

Tebet Eco Park is a new green open space in South Jakarta. The aims of this study is to analyze the condition of the facilities, potential visits, and provide suggestions for better Tebet Eco Park. The type of this study is descriptive qualitative research. The methods for collecting the data are observation, interviews, and documentation. The Miles Huberman methodology, which consists of data reduction, data display, and data verification, is used to analyze research data. Tebet Eco Park contains eight different zones, and the facilities are in good and clean condition. In this research, eco park has good pull factors such as easy access, free prices, good facilities, and good staff service but does not guarantee that the revisit intention of visitors will always be positive. It is hoped that on weekends and holidays, eco park limit the number of visitors to enjoy the environment for a longer period of time. Visitors also want to come back if the place is not too crowded, and want to recommend Tebet Eco Park to their relatives. The first suggestion for organizers is to lower the visiting cap on weekends, and holidays. The second is to create an online visitor survey. The third is to construct a lactation area. The fourth is to create an activity calendar for the Eco Park.
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.
The Influence of Person-Job Fit on Work Engagement and Turnover Intention, Mediated by Work-Family Conflict and Family-Work Conflict among State-Owned Banks Employees in Jakarta Yulita Suryantari; Andy Mulyana; Nihan Anindyaputra Lanisy; Ni Wayan Marsha Satyarini
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.308

Abstract

The banking industry has serious issues related to human resources, such as the high employee turnover rate and work engagement of employees in the work environment. This research aims to analyze the influence of person-job fit on work engagement and turnover intention on employees of state-owned banks in Jakarta by using work-family conflict and family-work conflict as mediating variables. The samples used in this research were taken from 320 frontline employees of state-owned banks in Jakarta including Bank Mandiri, Bank BRI, Bank BNI and Bank BTN. The data were collected by using non-probability sampling with purposive sampling method. The data analysis used in this research is structural equation modeling. The results of this research show that there are both negative and positive influences between each variable, and work-family conflict and family-work conflict as mediating variables proved to have an effect on person-job fit on work engagement and turnover intention. This research has several implications for bank managers to be more selective in recruiting employees in order that person-job fit can be met, to make a personal approach to each employee, to pay attention to the employees' capacity and rights, and to hold periodic training for employee.
Exploring The Contributions Of 5-Star Hotels In Bali Indonesia, To Social Development Pillars Of The SDGs: A Descriptive Qualitative Analysis Yulita Suryantari; Hubertina Karolina Ngarbingan; Efraim Bavo Priyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.7005

Abstract

The Sustainable Development Goals (SDGs) are a global development agenda designed to address economic, social, environmental, legal, and governance challenges. Tourism, including the hospitality industry, is a key sector highlighted within the SDGs framework. This study aims to examine the role of five-star hotels in Bali in advancing the SDGs, particularly focusing on the social development pillar. Using a descriptive qualitative method, the findings reveal that both five-star hotels in this study have implemented several relevant indicators of the SDGs' social pillar. Hotel A supports SDG 1 (No Poverty) through local employment and social security programs; SDG 2 (Zero Hunger) by distributing food packages to employees and their families; SDG 3 (Good Health and Well-being) through employee welfare programs; SDG 4 (Quality Education) via career development; and SDG 5 (Gender Equality) by promoting women in management roles. Meanwhile, Hotel B emphasizes SDG 1 through Corporate Social Responsibility (CSR) initiatives, SDG 3 by providing health insurance, SDG 4 through staff training, and SDG 5 by fostering an inclusive work environment. These findings demonstrate that the hospitality sector can contribute significantly to the SDGs in Indonesia, particularly in Bali as a major tourist destination. The measures taken by these hotels can serve as a model for sustainable social development practices within the hospitality industry.