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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Tourism and Hospitality in Asia Pasific
Kharisma Azmi Yoningsih
Universitas Terbuka
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Effect Of Green Tourism Marketing On Green Trust To Increase Green Purchase Intention Ecotourism Destination Study Kharisma Azmi Yoningsih; Andy Mulyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7943

Abstract

Tourism is a rapidly growing sector of the global economy. The tourism sector contributes significantly to a nation's foreign exchange earnings. On the other hand, the development of the tourism sector has both positive and negative impacts on culture, socio-cultural life, and demographic conditions. This study focuses on green tourism marketing, green trust, and green purchase intention, particularly for ecotourism destinations. The research is located in Greater Bandung, specifically at Taman Hutan Raya Ir. H. Djuanda in Bandung Regency, chosen because Greater Bandung recorded a high number of domestic tourist visits, totaling 6.8 million in 2022. Therefore, the research aims to analyze (1) the effect of green tourism marketing on green trust, (2) the effect of green tourism marketing on green purchase intention, (3) the effect of green trust on green purchase intention, and (4) the effect of green tourism marketing on green purchase intention through green trust. The research method is quantitative, with data collected through questionnaires from a sample of 130 people. Data analysis was conducted using the SmartPLS 4.0 application. The results indicate that (1) green tourism marketing significantly affects green trust, (2) green tourism marketing significantly affects green purchase intention, (3) green trust significantly affects green purchase intention, and (4) green tourism marketing significantly affects green purchase intention through green trust.
Tourism Pressure from an Overtourism Perspective: Implications for Sustainable Tourism Management in Gili Trawangan Kharisma Azmi Yoningsih; Dhimas Setyo Nugroho; Rizky Rivaldi Afgani
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 3 (2026): October 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i3.5118

Abstract

Tourism development in small-island destinations creates environmental, economic, and social pressures that challenge sustainability. This study aims to analyze tourism pressures in Gili Trawangan from an overtourism perspective and identify implications for sustainable tourism management. Using a descriptive qualitative approach, the study draws on documented field observations and interviews, with findings interpreted cautiously due to unavailable original records. The results indicate tourism activity concentration in coastal areas, waste management limitations, potential pressures from marine tourism, and changes in local economic and social conditions. Challenges in infrastructure, human resources, and stakeholder coordination were also identified. These findings highlight the multidimensional nature of tourism pressure, although the available evidence does not conclusively establish overtourism or exceeded carrying capacity. The study recommends integrated waste management, improved visitor distribution, stronger stakeholder collaboration, and adaptive monitoring to support sustainable destination management.
Co-Authors Andy Mulyana Dhimas Setyo Nugroho Rizky Rivaldi Afgani