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Pengaruh Faktor Kualitas Jasa Perguruan Tinggi Jarak Jauh (PTJJ) terhadap Kepuasan Mahasiswa dan Niat Menyelesaikan Kuliah (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Terbuka) Maya Maria; Rini Dwiyani Hadiwidjaja; Andy Mulyana
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.645 KB) | DOI: 10.29244/jmo.v6i2.12243

Abstract

This study aims to determine the effects of open distance learning service quality dimensions consisting of  the way of learning, tutoring and teaching, modules, student services, programs of study, tuition and fees, physical facilities to student satisfaction and the behavioral intentions of completing the study at Universitas Terbuka (UT). Thisresearch analysis unitswere the students of the Faculty of Economic, Universitas Terbuka (FEKON-UT) who registeredin 2012with a population of 2085 people. The method of sample selection was convenience samplingmethod to the college students who have taken at least one semester. The data were analyzed from 161 respondents spread in 7 UPBJJ-UTthroughout Indonesia with a certain proportion. To obtain the data, this study used survey methods of primary data and secondary data. Analysis tool to test the hypothesis is a structural equation modelling (SEM) with Partial Least Square (PLS). The finding of this studywere the significance effects on :1) the quality of services to satisfaction of students; 2) the quality of services to the intention of completing studying at UT; and 3) student satisfaction to the intention of completing college at UT.Keywords: service quality, student satisfaction, open distance learning, intention to finish college
Pengaruh Faktor-Faktor Pembentuk Loyalitas Mahasiswa Universitas Terbuka Devi Ayuni; Andy Mulyana
Jurnal Manajemen dan Organisasi Vol. 6 No. 3 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (647.614 KB) | DOI: 10.29244/jmo.v6i3.12610

Abstract

Currently the learning system based on Information and Communication Technology (ICT) has been growing. The Open University (UT) has been using e-learning in the provision of learning support services. Online tutorials (Tuton) is one form of e-learning provided UT. Since the registration period of 2013.1-2014.2, the number of courses offered in Tuton increased by 11% and participants also increased by 52%. Although Tuton has been growing rapidly, the total number of students has declined from the registration period of 2013.1 to 2015.1. Such a decrease can be justified as an indicator of lack of loyalty or retention of students. The main objective of this study is to test the relationship between the antecedents of loyalty, service quality, commitment, satisfaction, and reputation. The study population comes from four faculties and one graduate program. Nonprobability method of sampling with judgmental sampling technique is used in this study. The minimum required sample size is 200 respondents. Survey data collection is conducted by inviting respondents by email to fill out a questionnaire online in google site. Then the data were analyzed both descriptively and quantitatively using descriptive analysis and Structural Equation Modeling (SEM). Results of hypothesis testing showed that 6 of 7 hypothesis were accepted with significant results. These sixth hypothesis are1) the influence of the quality of services to satisfaction; 2) the effect of the reputation on the quality of services; 3) the effect of commitment to student satisfaction; 4) the effect of satisfaction on reputation; 5) the effect of satisfaction on loyalty; and 6) the effect of reputation on loyalty. As for the rejected hypothesis is the effect of reputation on commitment.Keywords : loyalty, quality of service, commitment, satisfaction, reputation
The Development Strategy Of Halal Nature Tourism Based On The Empowerment Of Bangka Belitung Coastal Community Heriyanni Mashithoh; Andy Mulyana; Rulyanti Susi Wardhani
Integrated Journal of Business and Economics (IJBE) Vol 5, No 2 (2021): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.507 KB) | DOI: 10.33019/ijbe.v5i2.363

Abstract

The purpose of this research is to identify internal and external factors and analyze the strengths, weaknesses, opportunities and threats in developing halal ecotourism based on the empowerment of coastal communities in Bangka Belitung. Furthermore, a strategy for development is formulated by minimizing weaknesses and threats, maximizing utilization of opportunities and strengths. The background of this research departs from the complaints of Muslim tourists when visiting a region or country that they doubt the halalness of food and the lack of available places of worship and the trend of world tourism based on nature and environmentally friendly. The locus chosen in this study was the Province of Bangka Belitung Islands. The potential of an archipelagic province with exotic beaches and one of the largest fish producers, makes fishermen and coastal communities dependent on marine products and their products. This research is a qualitative descriptive study. The results obtained in this study are the need for community empowerment in the development of tourism products in accordance with local government regulations and policies as well as the values of politeness and morality, the development of marketing for halal nature tourism programs and the physical, social, cultural and economic environment of the community.
Pengaruh Komponen Destinasi Wisata Terhadap Kepuasan Wisatawan Andy Mulyana; Ida ayu Made Er Meytha Gayatri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1766.935 KB) | DOI: 10.37676/ekombis.v10i1.1753

Abstract

This research aims to know the influence of the Attraction, Amenity, Accessibility, Ancilliary on tourist satisfaction. This type of research is descriptive with a quantitative approach with a total of 93 respondents. The technique of answering data using a questionnaire. For statistical tests and the processing of data is carried out by using the Partial Least Square (SmartPLS 3.0). The results of the study indicate that simultaneously, the variables of Attraction, Amenity, Accessibility, Ancilliary, together affect tourist satisfaction. While partially the Attraction variable has a significant effect on tourist satisfaction with a value of 3.75. Amenity variable has a significant effect on tourist satisfaction with a value of 2.29. Accessibility variable has a significant effect on tourist satisfaction with a value of 3.30. Ancilliary variable has no significant effect on tourist satisfaction with a value of 0.53. While the coefficient of determination (R2) of 0.83 means that Attraction, Accessibility, Amenities, and Anciliaries have an influence of 0.83% on satisfaction while the remaining 17% is influenced by other variables that were not examined in this study.
PENINGKATAN PEREKONOMIAN MASYARAKAT MELALUI INDUSTRI PARIWISATA DI DESA WATES JAYA KECAMATAN CIGOMBONG KABUPATEN BOGOR Adhi Susilo; Ulul Hidayah; Erika Pradana Putri; Andy Mulyana
Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1A (2022)
Publisher : Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/diseminasiabdimas.v4i1A.2950

Abstract

Ciwaluh Sub-Village, Wates Jaya Village, Cigombong District, Bogor Regency, West Java Province has good tourism potential, but the local community is not aware of this. Based on the problems mentioned above, community empowerment efforts are needed through community service programs in Ciwaluh Tourism Village so that they can support the slogan of Bogor Regency as a tourist city. The goal is to create a tourism village development. Training, mentoring, and implementation are carried out for 6 months from May to October 2021. Meanwhile, the partner for cooperation in the implementation of community service is the Ciwaluh Village Tourism Group, Wates Jaya Village, Cigombong District, Bogor Regency. The objectives of Community Service activities in Ciwaluh Tourism Village are: (1) Developing tourism potential through participatory planning; (2) Creating institutional governance; (3) Increasing human resource capacity; (4) Making tourism facilities in Ciwaluh village; and (5 ) The establishment of coffee agribusiness in the Ciwaluh tourist area. The method used is the analysis of tourist attraction, analysis of tourism supporters, analysis of local communities. The physical targets that have been achieved from this community service activity are optimizing tourism potential, both natural scenery and water tourism by making directions to tourist attractions, adding spots for selfies, building camping ground (campgrounds) and local coffee seed centers. The non-physical target of this activity is to increase awareness and active participation of the Ciwaluh tourist village community. Kampung Ciwaluh, Desa Wates Jaya Kecamatan Cigombong, Kabupaten Bogor Propinsi Jawa Barat memiliki potensi wisata yang baik, tetapi masyarakat setempat belum menyadari hal ini. Berdasarkan permasalahan tersebut di atas maka di perlukan upaya Pemberdayaan masyarakat melalui program pengabdian kepada masyarakat di Desa Wisata Ciwaluh sehingga dapat mendukung slogan kabupaten Bogor sebagai kota wisata. Tujuannya yaitu terciptanya pengembangan desa wisata. Pelatihan, pendampingan, dan implentasi dilaksanakan selama 6 bulan dari Mei sampai dengan Oktober 2021. Sedangkan Mitra kerjasama dalam pelaksanaan abdimas adalah Kelompok Wisata Kampung Ciwaluh Desa Wates Jaya Kecamatan Cigombong Kabupaten Bogor. Tujuan kegiatan Pengabdian Kepada Masyarakat di Kampung Wisata Ciwaluh adalah: (1) Pengembangan potensi wisata melalui perencanaan partisipatif; (2) Terciptanya tata kelola kelembagaan; (3) Peningkatan kapasitas sumber daya manusia; (4) Membuat kelengkapan wisata di desa Ciwaluh; dan (5) Terbentuknya agribisnis kopi di daerah wisata Ciwaluh. Metode yang digunakan adalah analisis daya tarik objek wisata, analisis pendukung pariwisata, analisis masyarakat setempat. Target fisik yang telah dicapai dari kegiatan abdimas ini adalah optimalisasi potensi wisata baik wisata pemandangan alam maupun wisata air dengan dibuatnya penunjuk arah menuju tempat wisata, penambahan spot untuk swafoto, terbangunnya camping ground (bumi perkemahan) dan pusat bibit kopi lokal. Target non fisik dari kegiatan ini adalah kesadaran dan partisipasi aktif masyarakat kampung wisata Ciwaluh meningkat.
Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa Andy Mulyana; Devi Ayuni
Ultima Management : Jurnal Ilmu Manajemen Vol 9 No 2 (2017): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.768 KB) | DOI: 10.31937/manajemen.v9i2.718

Abstract

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty
DETERMINANT INTERELATION CUSTOMER LOYALTY OF TELKOMSEL PREPAID CARD IN JAKARTA Devi Ayuni; Andy Mulyana
Journal of Management and Business Vol 13, No 2 (2014): SEPTEMBER 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.658 KB) | DOI: 10.24123/jmb.v13i2.244

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In recent decades the mobile telecommunications technology has grown very rapidly. The deregulation of the telecommunications sector opens greater opportunities for telecommunications companies to compete to provide cellular service. Competition is extremely tight lead mobile telecommunications company strategy and redesign the business to survive and improve their competitive advantage. One of the survival strategies undertaken by establishing customer loyalty. This study aims to analyze the determinants of loyalty interrelation consisting of service quality, perceived value and customer satisfaction. The population used in this study were students Sympathy GSM prepaid card users. For the purposes of quantitative analysis, determination of scores for each item questionnaire used a Likert Scale. While processing the data using SEM with LISREL 8.7 software assistance. Validity and reliability using Confirmatory Factor Analysis (CFA). From six hypothesis, 5 were accepted while others rejected 1. Quality services and significant positive effect on perceived value and customer satisfaction, but had no effect on customer loyalty. The influence of service quality on satisfaction is greater than the influence of service quality on perceived value. Service satisfaction and loyalty is influenced by perceived customer value. The influence of perceived value on loyalty greater than the satisfaction. Customer loyalty is positively and significantly influenced by customer satisfaction. Based on the contribution of indicator constructs, to achieve customer loyalty as the Telkomsel GSM prepaid card providers need to maintain and improve Sympathy area range, sound quality, connection and signal quality. With the improvement of the quality of the customer will feel the positive perceived value that includes the sacrifice of energy, effort, and time the customer. Additionally, it will create customer satisfaction that keeps the sympathy GSM prepaid card service as well as providing recommendations and positive word of mouth to others.
THE IMPACT OF EMPLOYEE MOTIVATION ON SERVICE QUALITY AND COMMUNITY SATISFACTION WITHIN PUBLIC SERVICE QUALITY IN THE DISTRICT OF SOUTH TANGERANG Wiwin Siswantini; Tamjuddin .; Devi Ayuni; Andy Mulyana
Journal of Management and Business Vol 13, No 2 (2014): SEPTEMBER 2014
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.29 KB) | DOI: 10.24123/jmb.v13i2.250

Abstract

South Tangerang is a new autonomous region in Banten Province that is established by Act No. 51 of 2008. The new autonomous region in Banten as expansion of Tangerang Regency has 7 districts. Based on Population Census in 2014 has 1.405.170 inhabitants. Population of male is 708.767 inhabitants and population of female is 696.403 inhabitants. Information found directly and through various media frequently reveals weaknesses of government services which reflect community dissatisfaction with the service personnel. The level of community satisfaction with the services of the community sector is still quite low, it is evidenced from several empirical studies on the quality of service in local government bureaucracy. Based on the initial observation, work motivation of goverment officials is played a role in realizing the quality of public services in the district of South Tangerang. Hence the author is interested in further researching and analyzing the impact of work motivation and service quality of apparatus to satisfaction community in the district level of South Tangerang. This study use nonprobability sampling as the sampling method. For the purposes of quantitative analysis, the determination of the score for each item questionnaire is used a Likert Scale. The processing data in this study is using SEM with support of software LISREL 8.7. The result of study shows that the motivation of civil servants apparatus district in South Tangerang is affecting the quality of service however is not affecting community satisfaction. This is due to the unfavorable work environment and leadership role in the completion of the assignment. Meanwhile the quality of service of civil servants apparatus affects people's satisfaction in districts in South Tangerang.
Pendampingan Pengelolaan Badan Usaha Milik Desa (Bumdes) Dalam Kaitannnya Sebagai Infant Organisasi Zainur Hidayah; Andy Mulyana; Minrohayati Minrohayati; Etty Susanti; Sri Lestari Puji Pujiastuti
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.196 KB)

Abstract

Badan Usaha Milik Desa (BUMdes) “Mitra Jaya Mandiri” Desa Cinangka Kecamatan Cinangka Kabupaten Serang merupakan organisasi yang baru berdiri tahun 2016. Pembentukan BUMdes Mitra Jaya Mandiri (MJM) sebagai bentuk dari upaya pemerintah desa dalam meningkatkan pendapat asli desa serta meningkatkan tarap hidup warga Desa Cinangka. Namun demikian tanpa pengelolaan yang baik dan dukungan pemerintah serta masyarakat harapan untuk menjadikan BUMdes sebagai lokomotip perekonomian desa dapat tidak terwujud. Pada sisi lain keberlangsungan BUMds MJM sebagai infant organisasi akan sangat ditentukan bagaimana BUMdes dapat melewati tahun-tahun pertama berdirinya BUMdes yang merupakan tahapan paling kritis dengan tingkat kegagalan tertinggi dalam siklus hidup organisasi. Phenomena ini disebut liability of newness, kegagalan yang tinggi bagi organisasi baru disebabkan belum ada struktur formal dalam proses menghasilkan nilai tambah serta adanya system prosedure kerja baku dan pasti. Melalui program pendampingan pengelolaan BUMdes dengan menekankan pada profesionalisme dalam pengelolaan. Penyusunan perencanaan kerja sebagai acuan kerja dan didukung prosedure kerja yang terdokumentasi serta pembagian tugas, wewenang dan pelaporan menjadi kekuatan BUMdes MJM dalam menjamin keberlangsungan organisasi.
Optimalisasi Pemasaran Digital Kampung Ekowisata Ciwaluh, Kabupaten Bogor Ni Wayan Marsha Satyarini; Andy Mulyana; Hubertina Karolina Ngarbingan; Anisa Zahwa Akbara; Nihan Anindyaputra Lanisy; Yulita Suryantari
Jurnal Dehasen Untuk Negeri Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i1.3647

Abstract

Kampung Ciwaluh, terletak di Desa Wates Jaya, Cigombong, Bogor, memiliki potensi sumber daya alam yang indah, mulai dari aliran sungai, air terjun, kebun kopi, dan persawahan. Sejak tahun 2001, telah dibentuk Kelompok Sadar Wisata (pokdarwis) Ciwaluh. Pokdarwis kampung Ciwaluh bertujuan menjadikan Kampung Ciwaluh sebagai kampung ekowisata. Salah satu masalah yang dihadapi pokdarwis adalah kesulitan dalam pemasaran dikarenakan terbatasnya sumber daya manusia (SDM) yang memahami pentingnya literasi digital, sehingga metode pemasaran masih menggunakan metode konvensional. Berdasarkan permasalahan tersebut, maka diperlukan upaya meningkatkan kemampuan SDM untuk pemasaran secara digital melalui program pengabdian masyarakat. Kegiatan dilaksanakan dari bulan Maret hingga November 2022. Metode pelaksanaan dimulai dari: 1) Tahap perencanaan dan observasi; 2) Tahap pelaksanaan; a. Pelatihan pemasaran digital dan identifikasi kebutuhan website b. Pendampingan pembuatan logo dan website c) Pelatihan pengelolaan website dan pembuatan paket wisata d) Pendampingan pengiklanan online; 3) Monitoring dan Evaluasi. Target yang telah dicapai dari abdimas ini adalah terciptanya website dengan domain Ciwaluh.com dan logo branding kampung ekowisata Ciwaluh, terealisasinya iklan sebagai promosi digital melalui FB, Instagram, dan Google Ads, juga pelatihan mengenai pengelolaan website serta strategi pemasaran digital. Kedepannya, diharapkan pemasaran melalui media digital ini dapat lebih efektif efisien untuk meningkatkan jumlah pengunjung yang datang ke ekowisata Ciwaluh.