Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Kharisma Azmi Yoningsih
Universitas Terbuka
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect Of Green Tourism Marketing On Green Trust To Increase Green Purchase Intention Ecotourism Destination Study Kharisma Azmi Yoningsih; Andy Mulyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7943

Abstract

Tourism is a rapidly growing sector of the global economy. The tourism sector contributes significantly to a nation's foreign exchange earnings. On the other hand, the development of the tourism sector has both positive and negative impacts on culture, socio-cultural life, and demographic conditions. This study focuses on green tourism marketing, green trust, and green purchase intention, particularly for ecotourism destinations. The research is located in Greater Bandung, specifically at Taman Hutan Raya Ir. H. Djuanda in Bandung Regency, chosen because Greater Bandung recorded a high number of domestic tourist visits, totaling 6.8 million in 2022. Therefore, the research aims to analyze (1) the effect of green tourism marketing on green trust, (2) the effect of green tourism marketing on green purchase intention, (3) the effect of green trust on green purchase intention, and (4) the effect of green tourism marketing on green purchase intention through green trust. The research method is quantitative, with data collected through questionnaires from a sample of 130 people. Data analysis was conducted using the SmartPLS 4.0 application. The results indicate that (1) green tourism marketing significantly affects green trust, (2) green tourism marketing significantly affects green purchase intention, (3) green trust significantly affects green purchase intention, and (4) green tourism marketing significantly affects green purchase intention through green trust.
Tantangan dan Peluang dalam Adopsi Teknologi Digital pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta Sarah Anistia; Kharisma Azmi Yoningsih
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.9173

Abstract

In globalization and evolving consumer behavior, ( Micro, Small, and Medium Enterprises) MSMEs must embrace digital technology to endure and remain competitive. This study aims to investigate the challenges and opportunities faced MSMEs in Jakarta in adopting digital technology utilizing the Diffusion of Innovation (DOI) theory framework.  The methodology is using in-depth interviews with 25 MSMEs across diverse sectors. The analysis indicates that relative advantage is the primary motivator, as MSMEs stakeholders perceive digital technology to enhance market access, operational efficiency, marketing strategies, product innovation, and increase competitiveness and business sustainability. However, the technology's compatibility with the local work culture is not aligned, indicating that the drive to innovate is stronger. The opportunity to evaluate technology positively impacts adoption decisions. This study enhances comprehension of the dynamic’s digital technology adoption by MSMEs.
Co-Authors Andy Mulyana Sarah Anistia