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PENGARUH PELAYANAN PRIMA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA RESTORAN MC DONALD’S CIMAHI) Noor Ana, Dilla Isti; Sondari, Tanty
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 3 (2018): Vol. 2 No. 3/ Desember 2018
Publisher : Management Study Program, Faculty of Economics and Business, Langlangbuana University Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam penelitian ini, penelitian yang digunakan adalah deskriptif dan asosiatif kausal. Populasi dalam penelitian adalah konsumen yang pernah melakukan pembelian di Mc Donald’s Cimahi. Teknik pengambilan sampel menggunakan teknik insidental sampling dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner, metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa tanggapan konsumen terhadap pelayanan prima, kualitas produk dan kepuasan konsumen Mc Donald’s Cimahi secara keseluruhan berada dalam kategori baik. Berdasarkan hasil penelitian secara parsial kualitas produk berpengaruh signifikan terhadap kepuasankonsumen dengan pengaruh total sebesar 0,209 atau 20,9% dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dengan pengaruh total sebesar 0,0349 atau 3,49%. Hasil penelitian pun menunjukkan secara simultan pelayanan prima dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen Mc Donald’s Cimahi sebesar 0,244 atau 24,4%, sedangkan sisanya sebesar 75,6% dipengaruhi oleh variabel lain diluar model yang diteliti. 

The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest Tanty Sondari; Epa Nopianti
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online reviews. This study aims to determine other people's recommendations and social media facilities on the interest in buying a CV. Consina Sagara Alam backpack product. As well as to determine the magnitude of the influence of other people's recommendations and social media facilities on the interest in buying backpack products on a CV. Consina Sagara Alam. The research method used is descriptive and verification with a sample of 100 respondents. Data collection techniques used are observation questionnaires and literature studies. The statistical analysis method used is path analysis with partial hypothesis testing (t-test) and simultaneously (f-test). The results of the t-test show that there is a significant positive effect between other people's recommendations and purchase interest and there is a significant positive effect between social media facilities and purchase interest. While the results of the f-test showed that there was a significant influence between other people's recommendations and social media facilities on purchase interest.

The Influence of Promotion and Service Quality on Consumer Purchase Decisions Tanty Sondari; Budhie Satriawan; Dea Afriliani
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2152

The development of the business world is experiencing very rapid growth; this has an impact on business actors who have to keep up with the competition to get opportunities in their business fields. The number of new competitors causes consumers to have more choices of goods/services to be used. This study aims to determine the effect of Promotion and Service Quality on Consumer Purchase Decisions at Toy Stores during the Covid-19 Pandemic. The method used in this study is a quantitative method using primary and secondary data. The number of samples in the study was 72 respondents, namely customers in the Kingkong Toys Whatsapp group. Analysis of the data used in this study is using path analysis which is processed using SPSS Version 26. The results of this study indicate that the variables of promotion and service quality have a positive and significant effect on purchasing decisions.

Service-dominant logic in the hotel industry: Pathway to brand awareness and loyalty Sondari, Tanty; Sari, Nur Zeina Maya; Nuraliati, Ayke
Asian Management and Business Review Volume 5 Issue 1, 2025
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol5.iss1.art15

This study aims to analyze the influence of service-dominant logic (SDL) on brand attitude, emotional brand attachment, and brand engagement and the impact of these three variables on brand awareness and brand loyalty among hotel users in Bandung City. A quantitative approach was used in this study with data collection techniques through questionnaires distributed to 230 respondents, namely hotel users in Bandung. The structural equation modeling method based on partial least squares (SEM-PLS) was used to test the relationship between variables in the research model. The results of the study indicate that SDL has a significant positive effect on brand attitude, emotional brand attachment, and brand engagement. in addition, brand attitude, emotional brand attachment, and brand engagement also have a positive effect on brand awareness and brand loyalty. These findings indicate that the SDL approach implemented by hotels can strengthen emotional relationships and consumer engagement with the brand, which ultimately increases customer awareness and loyalty to the hotel brand.

Pengaruh kepercayaan, kepuasan dan pengalaman pelanggan terhadap loyalitas pelanggan pada pengguna Shopee Food Yellow Ricebox di Kota Bandung Sondari, Tanty
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 7 No. 2 (2024): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v7i2.5279

Online service providers are required to provide a good purchasing experience to keep customers loyal. Companies need to have characteristics that can create comfort and encourage repeat purchases. Customer loyalty is influenced by several factors, including trust, satisfaction, and experience. This study aims to analyze the effect of trust, satisfaction, and experience on customer loyalty of Shopee Food Yellow Ricebox users in Bandung City. This research uses quantitative methods, descriptive analysis, verification. The data collection technique was carried out by distributing questionnaires to 127 respondents, namely consumers who have used shopee food yellow ricebox purchases. The results of this study indicate that trust (X1) has a significant effect on Customer Loyalty (Y) Satisfaction (X2) has a significant effect on Customer Loyalty (Y) and Experience (X3) has a significant effect on customer loyalty (Y). This research is expected to be able to contribute to science, especially in the field of marketing management, besides that it is expected to be a reference for further researchers and parties who have an interest in striving to increase customer loyalty.

PENGARUH PELAYANAN PRIMA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA RESTORAN MC DONALD’S CIMAHI) Noor Ana, Dilla Isti; Sondari, Tanty
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 3 (2018): Vol. 2 No. 3/ Desember 2018
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v2i3.151

Dalam penelitian ini, penelitian yang digunakan adalah deskriptif dan asosiatif kausal. Populasi dalam penelitian adalah konsumen yang pernah melakukan pembelian di Mc Donald’s Cimahi. Teknik pengambilan sampel menggunakan teknik insidental sampling dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner, metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa tanggapan konsumen terhadap pelayanan prima, kualitas produk dan kepuasan konsumen Mc Donald’s Cimahi secara keseluruhan berada dalam kategori baik. Berdasarkan hasil penelitian secara parsial kualitas produk berpengaruh signifikan terhadap kepuasankonsumen dengan pengaruh total sebesar 0,209 atau 20,9% dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen dengan pengaruh total sebesar 0,0349 atau 3,49%. Hasil penelitian pun menunjukkan secara simultan pelayanan prima dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen Mc Donald’s Cimahi sebesar 0,244 atau 24,4%, sedangkan sisanya sebesar 75,6% dipengaruhi oleh variabel lain diluar model yang diteliti.

Does Working Culture Improve Employee Performance? The Mediation Role of Job Satisfaction Â Suparjiman, Suparjiman; Satriawan, Budhi; Sondari, Tanty
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2512

The role of work culture in improving employee performance is very important. In this case, every organization needs a good environment so that employees have satisfaction when doing their work. This research aims to look at the role of work culture on employee performance with job satisfaction as a mediator for MSME employees in the city of Bandung. This research used a descriptive verification approach, 118 employees were sampled and the technique used used a structural equation model with the help of Amos software version 21. Primary data from this research was obtained from a questionnaire. Meanwhile, secondary data was obtained through notes, publications, and literature. The research results show that organizational work culture has a positive and significant effect on job satisfaction and employee performance, and work culture has a positive effect on performance through job satisfaction. This research is proposed to determine aspects of work culture that are related to employee performance in MSMEs in the city of Bandung and also emphasize aspects of employee job satisfaction that have an impact on performance. It is hoped that the research results can expand the treasures of management literature, especially in the field of HR.

Perilaku Impulse Buying Sebagai Dampak Hedonic Shopping Motivation Dan Shopping Lifestyle Case Study On Tiktok Shop Feature Users In The City Of Bandung Sondari, Tanty; Pratama, Roro Arinda Reswanti Julian; Johan, Ahmad; Fitriana, Nahda
Gorontalo Management Research Vol 7, No 2 (2024): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v7i2.3713

Information technology in Indonesia has experienced significant growth with the emergence of e-commerce and social commerce as platforms for online sales transactions. One of the leading social commerce platforms in Indonesia is TikTok Shop. It is no wonder that consumers in Bandung use TikTok Shop as a venue for online sales and transactions. Promotions, offers, and free shipping provided by TikTok Shop, along with its user-friendly interface, can foster hedonic shopping tendencies, supported by a shopping lifestyle that disregards whether the purchased product is needed or not, and involves impulse buying during window shopping. This study aims to determine the extent to which Hedonic Shopping Motivation and Shopping Lifestyle influence Impulse Buying Behavior among TikTok Shop users in Bandung. The population of this study includes all consumers using TikTok Shop who reside in Bandung. This research employs a quantitative approach with descriptive analysis. The sampling technique used is Purposive Sampling, targeting TikTok Shop users living in Bandung. Data analysis is conducted using multiple linear regression analysis. The results of this study indicate that Hedonic Shopping Motivation has a positive and significant influence on impulse buying behavior, and Shopping Lifestyle also has a positive and significant influence on impulse buying behavior. Moreover, Hedonic Shopping Motivation and Shopping Lifestyle together have a positive and significant influence on impulse buying behavior.

Company Strategy Parcel Industry Faces Recovery Post Covid-19 : Stability Strategy Implementation in Effort Maintain Superiority Compete in Parcel Industry Tanty Sondari; Ahmad Johan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.441

The industrial sector plays a crucial role as the primary driver and pillar of the national economy as a whole, contributing to increased production, fixed investment, employment, capacity utilization, and exports, even amid the disruptions and challenges caused by the post-COVID-19 pandemic. The current post-COVID-19 recovery period has had a significant impact on Indonesia's economy, ranging from changes in supply chains to shortages of raw materials. Even if raw materials are available, this leads to higher supply costs. This crisis has had a major impact on consumer purchasing power and social inequality. Consumer purchasing power has declined for the first time in a generation, and income loss has been disproportionate among different social groups, leading to a dramatic increase in inequality. External factors like COVID-19 have influenced consumers' willingness to control themselves by changing their shopping behavior. One of the changes that has occurred post-pandemic is a shift in consumer shopping behavior. Therefore, it is essential for companies to implement strategies. One strategy chosen during this recovery period is a stability strategy to maintain competitive advantage amid an uncertain economic climate. The research method applied is a qualitative method to obtain an initial overview of the stability strategies implemented by companies in their efforts to maintain competitive advantage. This research was conducted using a descriptive analysis method. Descriptive analysis is a research method used to describe an object of study using the object of study as a sample and providing conclusions that apply generally without making comparisons or relationships between the variables being studied

Beyond compliance: How financial reporting practices shape tax behavior among growing MSME’S Sari, Nur Zeina Maya; Sondari, Tanty; Hadiana, R. Nana
Jurnal Akuntansi dan Auditing Indonesia Vol 29, No 2 (2025)
Publisher : Accounting Department, Faculty of Business and Economics, Universitas Islam Indonesia

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This study examines the influence of entrepreneurial attitude on tax compliance among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with financial reporting compliance as a mediating variable and religiosity and patriotism as moderators. A survey of 500 MSME owners in West Java, Central Java, and East Java was conducted. The results show that a strong entrepreneurial attitude, which is marked by proactiveness and responsibility, positively affects tax compliance. Financial reporting compliance significantly mediates this relationship, as orderly financial reporting leads to better tax compliance. Additionally, religiosity and patriotism strengthen the link between entrepreneurial attitude and tax compliance, as business owners who uphold moral and national values are more likely to fulfill their tax obligations. These findings offer practical implications for policymakers, highlighting the need to enhance financial literacy, promote ethical entrepreneurship, and provide tax education grounded in social and national values.

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