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The Ethics of Preaching in the Digital Space: A Study of the Phenomenon of Ustaz Influencers on Social Media Robby Aditya Putra; Upi Zahra; Aisyah Rochmah Nuraini
Wardah Vol 27 No 1 (2026): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v27i1.34689

Abstract

The rapid growth of digital technology has significantly transformed the practice of Islamic preaching, particularly through the emergence of preacher influencers on social media platforms. This study is conducted due to the increasing influence of digital preaching on public religious understanding and the growing concern over ethical challenges arising from the integration of religious messages with media logic. The study is based on the hypothesis that digital preaching practices are influenced by algorithmic systems and audience engagement demands, which may create tension between communicative effectiveness and the ethical principles of Islamic preaching. This research employs a qualitative approach with a phenomenological design. Data were collected through non-participant observation of preaching activities on social media and document analysis of digital content, including videos, captions, comments, and promotional materials. The data were analyzed using thematic analysis to identify patterns, trends, and ethical implications of digital preaching practices. The results show that digital preaching is predominantly presented in short, visually engaging, and emotionally driven formats that align with audience preferences and platform algorithms. However, this adaptation leads to the simplification of religious messages, the potential for misinterpretation, and the emergence of sensational communication styles. In addition, monetization practices indicate that preaching activities are increasingly integrated into the digital economic ecosystem. These findings confirm that there is a tension between the ethical values of preaching and the demands of digital media environments. This study concludes that there is a need to develop a contextual and adaptive ethical framework for digital preaching that maintains the integrity of Islamic values while responding to the dynamics of social media. The findings contribute to the advancement of preaching and communication studies by emphasizing the importance of ethics in digital religious practices.
Contextualization of Distance Learning Perspective of Tarbawi Hadith Iffatut Tazkiyyah; Faqih Abdul Aziz; Aisyah Rochmah Nuraini; Dzatan Nitoqoin; Azmi Izuddin
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 1 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i1.311

Abstract

The development of digital technology encourages the implementation of Distance Learning (PJJ), but the practice still faces pedagogical and ethical challenges and is often understood as a purely modern phenomenon. In fact, the Islamic scientific tradition has recognized the transmission of knowledge through intermediary media, as reflected in the hadith about the scientific interaction between Marwān bin al-Ḥakam and Zayd bin Thābit. This research aims to analyze the relevance of the tarbawi hadith in building the conceptual framework of PJJ in the digital era. The research uses a literature study method with a qualitative-descriptive approach. Primary data is sourced from Al-Muwaṭṭa' by Imam Mālik and Islamic educational literature, while secondary data is obtained from contemporary digital learning studies. The analysis was carried out through content analysis to identify tarbawi values that are relevant to the characteristics of PJJ. The results of the study show that the hadith contains the principles of scientific trust, information verification, communication manners, message documentation, and flexibility of learning methods. These findings confirm that PJJ has historical roots in Islamic traditions and can be developed as an effective, ethical, and spiritually valuable digital learning model.