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Organizational Culture Assessment: Analysis The Strategy of “BE STRONG” in University of Lampung Habibullah Jimad; Luthfi Firdaus; Yuningsih Yuningsih
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11812

Abstract

This research analyzes the implementation of the “BE STRONG” strategy in strengthening organizational culture at the University of Lampung. Using a mixed-methods approach with descriptive analysis, this study combines quantitative and qualitative techniques to obtain a comprehensive understanding of organizational culture dynamics within the university environment. The research applies the Organizational Culture Assessment Instrument (OCAI) and Management Skills Assessment Instrument (MSAI) to identify organizational culture preferences and managerial competencies. Data were collected through purposive sampling involving 23 respondents representing lecturers, staff, and leaders at the Rectorate, Faculty, Bureau, Institution, and Technical Implementation Unit levels, selected based on their roles, involvement, and understanding of organizational processes and culture. The results reveal the dominance of Hierarchy and Adhocracy cultures, reflecting the need for stability through structured control alongside flexibility and adaptive innovation. The findings indicate that the implementation of the “BE STRONG” strategy has succeeded in strengthening risk-based governance and structured information systems (Hierarchy), although innovation in learning and research (Adhocracy) still requires improvement. This research recommends strengthening governance systems alongside developing competencies such as Managing Risk and Managing Innovation. These findings contribute to the development of a stable, adaptive, and innovative organizational culture, supporting the University of Lampung in achieving its vision as a World Class University (WCU).
Analysis of Students' Mental Workload with NASA-TLX in Project-Based Learning Implementation Luthfi Firdaus; Yuningsih Yuningsih; I Wayan Ardi Sumarta
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10356

Abstract

This study maps students' mental workload during Project-Based Learning (PjBL) on a Human Resource Information Systems (HRIS) project by focusing on NASA-TLX measurements. The issue raised is the imbalance between project challenges and students' cognitive capacity during the troubleshooting and system integration phases. The study aims to describe the level of mental workload in aggregate and per dimension, while linking it to instructional design decisions. The method used is a descriptive quantitative survey of 21 students, with the unweighted NASA-TLX procedure (paired comparisons and a rating of 0–100 per dimension). The results show that the global mental workload is in the medium–high category. The Mental Demand, Temporal Demand, and Effort dimensions are most prominent; Frustration increases in the critical phase; Performance tends to be medium; while Physical Demand is the lowest. The internal reliability of the instrument is very high (α ≈ 0.951). These findings emphasize the need for redistribution of workload across milestones, reduction of extrinsic workload through technical scaffolding (decision-tree, template, checklist), and fast-feedback as strategies to reduce Frustration without reducing cognitive challenges. This study positions NASA-TLX not just as a diagnostic tool, but as a design compass to keep PjBL challenging, measurable, and humane.