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All Journal Jurnal Mirai Management MANDAR: Management Development and Applied Research Journal Journal Social Science And Technology For Community Service International Journal of Economics, Business and Innovation Research International Research Journal of Business Studies Journal of Social Sciences and Technology for Community Service
Luthfi Firdaus
University Of Lampung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Optimalisasi Saluran Distribusi Melalui Pendekatan Strategis dalam Pemenuhan Kebutuhan Konsumen Marvinita, Risda; Febrian, Angga; Firdaus, Luthfi
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4387

Abstract

Penelitian ini bertujuan untuk mengoptimalkan saluran distribusi melalui pendekatan strategis dalam memenuhi kebutuhan konsumen. Metode penelitian yang digunakan adalah pendekatan studi kasus di PT Nestle dengan analisis deskriptif. Hasil penelitian menunjukkan pendekatan strategis membantu Nestlé dalam mengidentifikasi faktor-faktor yang berkontribusi terhadap keberhasilan saluran distribusi mereka. Melalui analisis pasar, segmentasi pasar, jaringan distribusi yang efisien, manajemen rantai pasokan yang efektif, serta pemanfaatan teknologi dan sistem informasi, Nestle dapat meningkatkan efisiensi dan ketepatan waktu dalam mendistribusikan produk mereka. Penelitian ini memperkenalkan sebuah model kolaboratif yang inovatif dalam mengelola rantai pasok, di mana Nestle bekerja sama dengan mitra distribusi pada berbagai tingkatan untuk menciptakan jaringan yang lebih responsif dan efisien. Selain itu, penelitian ini juga mengusulkan pendekatan berbasis data untuk mengevaluasi rute pengiriman secara dinamis, sehingga dapat menyesuaikan diri dengan perubahan kondisi pasar. Hasil penelitian ini diharapkan dapat memberikan rekomendasi strategis bagi Nestle untuk meningkatkan efisiensi operasional, memperkuat hubungan dengan mitra bisnis, dan pada akhirnya meningkatkan kepuasan pelanggan. Lebih jauh lagi, temuan-temuan dalam penelitian ini dapat memberikan kontribusi yang signifikan bagi pengembangan teori dan praktik manajemen rantai pasok dalam konteks industri yang dinamis dan kompleks
Improving SMEs Business Productivity with Microsoft Excel Training in the Big Data Era Yuningsih, Yuningsih; Andriani, Lis; Firdaus, Luthfi; Nugroho, Dwi; Putra Pradipta, Rafi
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 2 (2024): Volume 5, Nomor 2, September 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i2.4720

Abstract

The business complexity requires business actors to have special skills in managing and analyzing data in Big Data. This community service aims to provide in-depth training on the use of Microsoft Excel as a platform for managing and analyzing data. The ability to manage and analyze data will greatly affect business productivity in facing the challenges and opportunities that exist in the Big Data era. Participants will be equipped with knowledge and practical skills in utilizing various relevant Excel features, including pivot tables, vlookup, if, and sophisticated data analysis techniques. This training uses a mentoring approach through several processes: preparation, implementation, mentoring and evaluation, and post training mentoring. The results reveal significant effects: awareness of technology to increase SMEs productivity is built; the competence of SMEs actors in using Microsoft Excel increases; and SMEs actors are able to increase efficiency and effectiveness in managing, processing, and analyzing data so that they can optimize the decision-making process more effectively and accurately. However, in-depth material is still needed, so further training is needed to deepen the knowledge and skills of SMEs actors. This is important for SMEs to respond to the challenges in the increasingly complex global market.
The Effect of Leadership Style on Improving Employee Performance Na'im, Arif Ainun; Febrian, Angga; Firdaus, Luthfi; Marvinita, Risda; Mardiana, Nova
International Research Journal of Business Studies Vol. 16 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.3.229-240

Abstract

Leadership style significantly impacts the organization's long-term viability. On the other hand, leadership style can also affect an organization's reputation. This study intends to investigate the relationship between corporate reputation and leadership style, which has consequences for raising worker productivity. An online poll targeting employees in different work units and businesses in Indonesia was used to obtain the data. The study's findings can advance understanding, particularly in terms of the way that corporate reputation mediates the relationship between leadership style and employee performance. This research also has practical implications for management in an organization to be more aware of the role of organizational reputation that can influence employee performance. In addition, the quality of leaders is also one of the main drivers of organizational reputation, so a good reputation will create a climate of fair work competition for employees to improve their performance.
The Effect of Self-Esteem and Self-Efficacy on Employee Performance, with Job Satisfaction as a Mediator (Study at PT Perkebunan Nusantara IV Regional VII) Shafa Karseva; Zainnur M. Rusdi; Luthfi Firdaus
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2631

Abstract

This study aims to determine the influence of self-esteem and self-efficacy on employe performance, with job satisfaction as a mediator, at PT Perkebunan Nusantara IV Regional VII. The research method uses a quantitative approach with a survey technique thru questionnaires distributed to 158 respondents. Data analysis was performed using multiple linear regression. Hypothesis testing will be conducted using the Bootstrapping method with the PROCESS Macro Hayes extension for the SPSS program. The research results indicate that self-esteem has a direct positive and significant effect on employe performance at PT Perkebunan Nusantara IV Regional VII. Self-efficacy has a direct positive and significant effect on employe performance at PT Perkebunan Nusantara IV Regional VII. Job satisfaction mediates the influence of self-esteem on employe performance at PT Perkebunan Nusantara IV Regional VII. Additionally, job satisfaction mediates the influence of self-efficacy on employe performance at PT Perkebunan Nusantara IV Regional VII.
Strengthening Digital Data-Based Asset Management Systems to Support School Accountability Luthfi Firdaus; Fajrin Satria Dwi Kesumah; Salsabila; Reka Aldilana Ramadhan
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.938

Abstract

This community service activity aims to strengthen the asset management system at YP Unila High School through the implementation of a simple yet effective digital-based database. Initial observations identified key issues such as scattered asset records, data inconsistencies, and minimal handover documentation, which could potentially reduce the accountability and efficiency of school governance. Interventions included designing a Microsoft Excel-based database template, providing technical training, and assisting with implementation through the initial data entry stage. Pre-post test results for 15 participants (staff) showed an average score increase of 17 points, indicating the training's effectiveness in enhancing human resource capacity. The evaluation also revealed a reduction in asset naming variations, increased inventory code consistency, and the emergence of a data-driven work culture. Further discussion, referring to academic literature, confirmed that asset digitization not only simplifies administrative processes but also strengthens the principles of good governance through transparency and accountability. This program can be replicated in other schools using a phased approach and developed into a web-based system for more comprehensive and sustainable data integration.
Organizational Culture Assessment: Analysis The Strategy of “BE STRONG” in University of Lampung Habibullah Jimad; Luthfi Firdaus; Yuningsih Yuningsih
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11812

Abstract

This research analyzes the implementation of the “BE STRONG” strategy in strengthening organizational culture at the University of Lampung. Using a mixed-methods approach with descriptive analysis, this study combines quantitative and qualitative techniques to obtain a comprehensive understanding of organizational culture dynamics within the university environment. The research applies the Organizational Culture Assessment Instrument (OCAI) and Management Skills Assessment Instrument (MSAI) to identify organizational culture preferences and managerial competencies. Data were collected through purposive sampling involving 23 respondents representing lecturers, staff, and leaders at the Rectorate, Faculty, Bureau, Institution, and Technical Implementation Unit levels, selected based on their roles, involvement, and understanding of organizational processes and culture. The results reveal the dominance of Hierarchy and Adhocracy cultures, reflecting the need for stability through structured control alongside flexibility and adaptive innovation. The findings indicate that the implementation of the “BE STRONG” strategy has succeeded in strengthening risk-based governance and structured information systems (Hierarchy), although innovation in learning and research (Adhocracy) still requires improvement. This research recommends strengthening governance systems alongside developing competencies such as Managing Risk and Managing Innovation. These findings contribute to the development of a stable, adaptive, and innovative organizational culture, supporting the University of Lampung in achieving its vision as a World Class University (WCU).
Co-Authors Dwi Nugroho Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Jimad, Habibullah Lis Andriani, Lis Marvinita, Risda Na'im, Arif Ainun Nova Mardiana, Nova Putra Pradipta, Rafi Reka Aldilana Ramadhan Salsabila Shafa Karseva Yuningsih Yuningsih Yuningsih Yuningsih Zainnur M. Rusdi