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All Journal At-Tawassuth: Jurnal Ekonomi Islam Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen International Journal of Advanced Research in Social Studies
Vivin Wulandari
Politeknik Negeri Sriwijaya
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurship Mentoring Using a Business Model Cloud Kitchen in Vocational High Schools Debby Fifiyanti; Chintia Romadayanti; Vivin Wulandari; Rahmah Hamidah; Nurvia Nathasya; Luciana Lidya Sari; Asep Suhendar
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1029

Abstract

Introducing the cloud kitchen concept to these vocational high school students aims to boost their competence by improving knowledge, fostering familiarity and understanding, and developing curriculum. It also seeks to shape an entrepreneurial mindset and increase their interest in entrepreneurship through the Cloud Kitchen business model. The program's methodology involved lectures and discussions. It began with a pre-test to gauge students' initial knowledge, familiarity, and understanding, concluding with a post-test to measure the activity's effectiveness. The pre-test results revealed that students' knowledge of the cloud kitchen business was minimal, at 19.8%. However, the post-test showed a significant increase in their knowledge, reaching 90.5%. The primary hurdles faced by SMK Ethika students when embarking on entrepreneurship were the need for substantial initial capital without its availability, and the fear of launching new businesses due to a lack of understanding of easily manageable business types. The cloud kitchen business model is well-suited for implementation, as it requires lower capital and offers a great opportunity to start a culinary business by leveraging digital technology. This activity provides a tangible contribution to the community, particularly the vocational education sector, by enhancing students' capacity and readiness to participate in the digital economy. The direct impacts include increased knowledge, improved mental preparedness, and business inspiration for students to begin developing independent digital culinary businesses.
The Implications of User-Generated Content (UGC) for Digital Marketing Strategies in Indonesia: A Systematic Literature Review of Research Trends and Key Insights Over the Past Decade (2015–2025) Chintia Romadayanti; Vivin Wulandari
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19433820

Abstract

This study aims to evaluate the development, contribution, and strategic direction of User-Generated Content (UGC) in digital marketing practices in Indonesia through a systematic literature review approach based on the PRISMA method. A total of 27 scholarly articles published between January 2015 and May 2025 were thematically analyzed to identify publication trends, methodological approaches, and the impact of UGC on consumer behavior and brand strategies. The analysis results show that UGC has become a strategic element in building brand authenticity, increasing customer engagement, and influencing purchase intentions and consumer loyalty. Digital platforms such as TikTok and Instagram play a significant role in amplifying the effects of UGC, especially among younger generations and online communities. However, integrating UGC into long-term strategies still faces challenges such as content quality, impact measurement, and limitations in population segmentation. This study recommends strengthening community-based approaches, adopting UGC performance analytics tools, and exploring further research in more diverse sectors and platforms. These findings are expected to enrich academic literature and provide practical guidance for brand managers in managing participatory and sustainable digital content.
Consumer Perception of Artificial Intelligence-Based Advertising and Its Impact on Purchase Intention: Evidence from an Academic Environment IMAS PERMATASARI; ANDRIANSYAH BARI; VIVIN WULANDARI
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2046

Abstract

Artificial Intelligence (AI) is rapidly changing the way businesses create and deliver digital advertisements. While AI makes advertising more personalized and visually engaging, consumers do not always respond to AI-generated content in the same way. This study examines how four dimensions of consumer perception influence purchase intention toward AI-based advertising. Using a quantitative approach, data were collected from 120 members of the academic community at Politeknik Negeri Sriwijaya and analyzed using Smart-PLS. The results indicate that attractiveness, credibility, and trust significantly encourage purchase intention, with trust emerging as the strongest predictor. In contrast, authenticity does not significantly influence consumers' intention to purchase. These findings suggest that digitally literate consumers are becoming more pragmatic, placing greater value on useful, credible, and trustworthy advertising than on whether the content is created by humans or AI. The study extends current knowledge on AI-based advertising and offers practical insights for businesses seeking to develop AI-driven advertising strategies that build consumer trust and strengthen purchase intention.
Pengaruh Pertumbuhan Ekonomi dan Tingkat Kemiskinan Terhadap Outstanding Zakat di Indonesia Vivin Wulandari; Deky Anwar; Sari Lestari Zainal Ridho; Chintia Romadayanti
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. X | No. 2 | 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v10i2.26675

Abstract

This study aims to examine the effect of economic growth and poverty rate on outstanding zakat in Indonesia. The research employs a quantitative descriptive approach using panel data collected from the Central Statistics Agency (BPS) and the National Zakat Agency (BAZNAS) covering the period from 2010 to 2024. The data were analyzed using multiple linear regression with the aid of EViews software. The results reveal that the poverty rate has a negative and significant effect on outstanding zakat in Indonesia, while economic growth shows no significant influence. The coefficient of determination (R²) of 0.4896 indicates that nearly half of the variation in outstanding zakat can be explained by changes in the poverty rate. Simultaneously, the F-test results indicate that the overall model is significant (F-statistic = 12.73; Prob(F) = 0.000154 < 0.05). However, the partial test shows that only the poverty rate variable is statistically significant (p = 0.0001), whereas economic growth is not significant (p = 0.3932). The poverty rate coefficient is negative (-3.09E+11), implying that a decrease in poverty tends to increase outstanding zakat. Meanwhile, economic growth does not exhibit a significant relationship, suggesting that GDP growth does not automatically lead to an increase in zakat disbursement. The negative relationship indicates that as poverty decreases, outstanding zakat rises; conversely, when poverty increases, zakat funds are distributed more quickly to the mustahiq (beneficiaries), resulting in a lower remaining zakat balance. In other words, these findings reflect a responsive and linear zakat distribution mechanism aligned with the socioeconomic conditions of society.
Co-Authors Andriansyah Bari Asep Suhendar Chintia Romadayanti Debby Fifiyanti Deky Anwar Imas Permatasari Luciana Lidya Sari Nurvia Nathasya Rahmah Hamidah Sari Lestari Zainal Ridho