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Strategi Peningkatan Daya Saing Kerajinan Gerabah melalui Pembinaan Manajerial dan Inovasi Peralatan Produk Art Shop Creative Carving di Banyumulek: Strategy for Enhancing the Competitiveness of Pottery Crafts through Managerial Capacity Building and Production Equipment Innovation at Art Shop Creative Carving in Banyumulek Baiq Dinda Puspita Ayu; Qatrunnada Qatrunnada; Ayu Ambang Lestari; Ni Putu Karinina Febriyanty; Dwi Isma Handayani
DARMADIKSANI Vol 6 No 1 (2026): Edisi Maret
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v6i1.9799

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing pengrajin gerabah di desa Banyumulek melalui pembinaan manajerial dan inovasi peralatan produksi. Kegiatan dilatarbelakangi oleh permasalahan keterbatasan pengetahuan perajin terkait pencatatan keuangan usaha serta keterbatasan dalam pemanfaatan teknologi modern. Metode yang digunakan meliputi pelatihan manajerial, pendampingan penggunaan alat pemutar otomatis, serta evaluasi melalui pre-test dan post-test. Hasil pre-test menunjukkan pemahaman peserta masih rendah dalam aspek manajemen dan produksi. Setelah pelaksanaan pelatihan dan penerapan teknologi, hasil post-test memperlihatkan peningkatan yang signifikan pada kedua aspek tersebut. Produk teknologi yang dihasilkan mencakup inovasi keras (hard innovation) berupa alat pemutar gerabah otomatis, serta inovasi lunak (soft innovation) berupa modul pembukuan sederhana. Penerapan inovasi ini relevan dengan kebutuhan masyarakat karena langsung menjawab hambatan utama produksi dan manajemen usaha. Partisipasi masyarakat sangat tinggi, ditunjukkan oleh keterlibatan aktif dalam pelatihan, diskusi, dan praktik penggunaan alat. Dampak kegiatan ini antara lain peningkatan produktivitas, efisiensi waktu, dan kualitas produk gerabah yang lebih konsisten. Selain itu, masyarakat juga memperoleh pemahaman baru dalam mengelola keuangan usaha secara lebih tertib. Harapannya, program pengabdian ini dapat berkelanjutan dalam meningkatkan kapasitas manajerial dan produktivitas pengrajin gerabah di desa Banyumulek sehingga mampu memperkuat daya saing usaha secara mandiri dan berkesinambungan.
Strategic Plan Design for Business Formulation and Simple Financial Report Bookkeeping Training Ayu Ambang Lestari; Arie Cahyani; Wiwik Wida Farwati; Ni Putu Karinina Febriyanty
Communautaire: Journal of Community Service Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v4i3.1506

Abstract

This study aims to analyze and identify solutions to the managerial and financial problems faced by micro-enterprises in the barbershop sector. The study is based on a lack of understanding of business planning and basic financial record-keeping, which hinders business growth and competitiveness. The method used is a participatory and applied approach, involving barbershop owners and employees at every stage of the activity. The first stage is needs identification through surveys and interviews, followed by business strategy socialization and simple financial bookkeeping training. Evaluation was conducted using pre- and post-tests to measure the increase in participants' knowledge. The results showed a significant increase in understanding of business planning, operational management, and financial bookkeeping after the training. The recommendations from this study are the need for a longer implementation period, ongoing mentoring, and the involvement of relevant parties such as local governments or financial institutions to increase the sustainability of the program. This study contributes to proving that participatory and practice-based empowerment programs can improve the managerial and financial capacity of micro-enterprises, thereby supporting the growth and competitiveness of small businesses like Matahari Barbershop.