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All Journal Studi Ilmu Manajemen dan Organisasi Reviu Akuntansi, Manajemen, dan Bisnis
Nanda Pramana Putra
Sekolah Tinggi Ilmu Ekonomi Krakatau, Lampung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Representasi Fear of Missing Out (FOMO) dalam Strategi Promosi Umrah Ryan Firdiansyah Suryawan; Suharto Abdul Madjid; Yosi Pahala; Kamsariaty Kamsariaty; Nanda Pramana Putra
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4956

Abstract

Purpose: This study aims to explore the influence of Fear of Missing Out (FoMO)-based marketing strategies on Umrah consumer decision-making in the digital era. FoMO as a psychological phenomenon that develops due to the use of social media has been shown to influence consumption behavior widely, including in the context of religious travel. Methodology/approach: The approach used in this study is qualitative with a literature study method, examining relevant research results from internationally reputable journals for the last five years. Previous research has shown that FoMO correlates positively with purchase intent, especially through temporary marketing content and the role of social media influencers. Results/findings: In the context of Umrah, a promotional strategy that emphasizes quota limitations, departure times, and testimonials from previous pilgrims is able to create a perception of urgency and emotional attachment of potential consumers. This study concludes that FoMO can be an important variable in crafting marketing strategies that are more effective and relevant to today's digital Muslim generation. Conclusion: FoMO significantly shapes consumer behavior in umrah travel, where urgency-based marketing and digital content enhance purchase intention. However, its application should be sensitively aligned with spiritual values and community togetherness, not merely emotional pressure. Limitations: Limited to only variables FOMO, Marketing Strategy, Promotion, Consumer, Umrah, Qualitative Studies with the results. Contribution: The contribution of this research lies in the integration of digital psychology perspectives, religious consumer behaviuor, and ethical marketing strategies, as well as providing direction for further research and practical implications for the Umrah travel service industry players.
The Effect of Work Environment and Compensation on Hospital Nurses’ Performance at the Inpatient Unit Benny Prakarsa Yustianto; Toni Prasetia; Nanda Pramana Putra; Ahmad Sopyan; Suharto Suharto
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.6267

Abstract

Purpose: This study aimed to examine the effects of environmental support and compensation on nurses’ work performance at Bintang Amin Hospital in Lampung. The study was motivated by the growing demand for high-quality nursing services and the need to identify organizational factors that improve nurses’ performance in inpatient care settings. Research Methodology: A quantitative, cross-sectional design was used in this study. It involved 60 nurses working in inpatient units, selected using simple random sampling. Data were collected using structured questionnaires that measured environmental support, compensation, and nurses’ work performance. Data analysis included validity and reliability tests, as well as hypothesis testing using multiple regression. Results: Environmental support has a positive and significant effect on nurses’ work performance. Supportive working conditions, teamwork, and supervisory support contribute to higher performance. Compensation also has a positive and significant influence, indicating that fair remuneration enhances nurses’ motivation and work commitment. Environmental support and compensation significantly affect nurses’ work performance. Conclusions: Nurses’ work performance was strongly influenced by organizational factors, particularly environmental support and compensation. Hospitals that provide supportive work environments and fair compensation systems tend to achieve better nursing performance and service quality. Limitations: This study was limited to a single hospital and used a cross-sectional design, limiting generalizability and failing to capture changes over time. Other factors affecting nurses’ performance were not examined. Contributions: This study contributes empirical evidence to the nursing and healthcare human resource management literature by demonstrating the combined effects of environmental support and compensation on nurses’ work performance in an Indonesian hospital.
Co-Authors Ahmad Sopyan Benny Prakarsa Yustianto Kamsariaty Kamsariaty Ryan Firdiansyah Suryawan Suharto Abdul Madjid Suharto Suharto Toni Prasetia Yosi Pahala