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All Journal Jurnal Manajemen dan Bisnis TARBIYATUNA: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Lembaga Pendidikan Islam Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Yuzril Mahendra
UIN Syarif Hidayatullah Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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SANAD-BASED DAKWAH METHOD: A STUDY OF THE TEACHING TRADITION AND EXAMPLE OF K.H. MUHAMMAD ARWANI AMIN SA'ID KUDUS Imam Fatkhullah; Yuzril Mahendra; Muhammad Firdaus
Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam Vol. 6 No. 2 (2025): Desember 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/tarbiyatuna.v6i2.4508

Abstract

This study is motivated by the decline of moral and spiritual authority in  modern Islamic da’wah, which tends to be pragmatic and rhetorical. The research  aims to analyze the sanad-based da’wah method practiced by K.H. Muhammad  Arwani Amin Sa’id at Yanbu‘ul Qur’an Islamic Boarding School in Kudus as a  model emphasizing the continuity between knowledge (‘ilm), ethics (adab), and  practice (‘amal). Using a qualitative approach through library research, this study  examines Arwani’s works, biography, and teaching tradition. The findings reveal  that sanad in Arwani’s da’wah functions as a system of value transmission  integrating intellectual, moral, and spiritual dimensions through talaqqi (direct  learning), mushafahah (face-to-face transmission), and exemplary conduct (uswah  hasanah). This approach unites sanad al-‘ilm, sanad al-adab, and sanad al-amal,  resulting in an authentic and transformative da’wah bil hal (preaching through  action). This study concludes that sanad da'wah is a relevant paradigm for  contemporary Islamic da'wah which is rooted in tradition but oriented towards  character formation. Its implication suggests that this model can be  recontextualized in education and digital da’wah to strengthen scholarly authority,  ethical integrity, and moderate Islamic leadership in the modern era.
Strategi Digital Marketing Funnel Dalam Mendorong Loyalitas Muzakki Pada Lembaga Zakat Dompet Dhuafa Yuzril Mahendra; Muhamad Zen; Fatmawati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026): HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Pendidikan
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.414

Abstract

This research is motivated by the significant gap between potential and actual zakat collection in Indonesia, necessitating an effective digital strategy to increase zakat payers' loyalty. This study aims to analyze the implementation of the 5A digital marketing funnel model (Aware, Appeal, Ask, Act, Advocate) at the Dompet Dhuafa zakat institution in building zakat payers' loyalty in the digital era. The study used a qualitative approach with descriptive-analytical methods through a literature review, the Dompet Dhuafa 2024 Annual Report, website, mobile application, social media, and various scientific journals related to digital philanthropy and digital marketing. The results show that Dompet Dhuafa has successfully integrated various digital channels such as websites, social media, mobile applications, CRM, and digital payment systems to support the zakat payers' journey from awareness to loyalty. Content strategies based on emotional, rational, and spiritual approaches have proven effective in increasing public engagement and trust. Furthermore, CRM implementation, personalized digital communications, and transparent program reports have been able to encourage loyalty and repeat donations. This study found that muzakki loyalty in the digital era is influenced by three main factors, namely trust, transparency, and ease of technology integrated into the muzakki's digital experience.
SINERGI MUTU DAN MOTIVASI: KERANGKA TERPADU UNTUK KINERJA OPTIMAL Yuzril Mahendra; Khoiruddin Ali Rahman; Sofian Sofian; Nuriyah Nuriyah
Jurnal Manajemen dan Bisnis Vol 16, No 1 (2025): Oktober
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v16i1.4596

Abstract

Tujuan: Penelitian ini bertujuan untuk mengkaji secara mendalam sinergi antara manajemen mutu terpadu (TQM) dan motivasi kerja dalam membentuk kinerja organisasi yang optimal. Fokus utamanya adalah memahami bagaimana kedua elemen ini diterapkan secara terpadu untuk meningkatkan efektivitas, efisiensi, dan kepuasan kerja karyawan. Metode Pendekatan yang digunakan adalah tinjauan literatur dan analisis konseptual terhadap berbagai studi empiris dan kerangka teori manajemen kontemporer, termasuk TQM, teori motivasi Herzberg, dan teori Self-Determination. Temuan: Ditemukan bahwa TQM berfungsi sebagai sistem manajerial yang memberikan standar dan arah, sementara motivasi kerja berperan sebagai energi penggerak dan pendorong produktivitas kolektif. Sinergi keduanya, terutama melalui strategi Partisipasi Total, terbukti menciptakan budaya organisasi yang inklusif, meningkatkan rasa kepemilikan tujuan, dan memperkuat etos kerja yang mengarah pada peningkatan produktivitas dan kepuasan kerja. Implikasi: Secara praktis, temuan ini menyarankan organisasi, pembelajaran, dan bisnis, untuk merancang model integratif yang menghubungkan mutu dan motivasi dalam satu kerangka yang saling memperkuat. Hal ini menciptakan organisasi pembelajar  berbasis mutu yang adaptif terhadap tantangan zaman. Orisinalitas: Penelitian ini menawarkan model integratif mutu-motivasi-kinerja sebagai paradigma baru, memperluas khazanah ilmu manajemen, khususnya dalam konteks manajemen dakwah, dan mengisi kesenjangan antara teori dan praktik manajemen yang berfokus pada manusia (human-centered management).
SANAD-BASED DAKWAH METHOD: A STUDY OF THE TEACHING TRADITION AND EXAMPLE OF K.H. MUHAMMAD ARWANI AMIN SA'ID KUDUS Imam Fatkhullah; Yuzril Mahendra; Muhammad Firdaus
Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam Vol. 6 No. 2 (2025): Desember 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/tarbiyatuna.v6i2.4508

Abstract

This study is motivated by the decline of moral and spiritual authority in  modern Islamic da’wah, which tends to be pragmatic and rhetorical. The research  aims to analyze the sanad-based da’wah method practiced by K.H. Muhammad  Arwani Amin Sa’id at Yanbu‘ul Qur’an Islamic Boarding School in Kudus as a  model emphasizing the continuity between knowledge (‘ilm), ethics (adab), and  practice (‘amal). Using a qualitative approach through library research, this study  examines Arwani’s works, biography, and teaching tradition. The findings reveal  that sanad in Arwani’s da’wah functions as a system of value transmission  integrating intellectual, moral, and spiritual dimensions through talaqqi (direct  learning), mushafahah (face-to-face transmission), and exemplary conduct (uswah  hasanah). This approach unites sanad al-‘ilm, sanad al-adab, and sanad al-amal,  resulting in an authentic and transformative da’wah bil hal (preaching through  action). This study concludes that sanad da'wah is a relevant paradigm for  contemporary Islamic da'wah which is rooted in tradition but oriented towards  character formation. Its implication suggests that this model can be  recontextualized in education and digital da’wah to strengthen scholarly authority,  ethical integrity, and moderate Islamic leadership in the modern era.
Co-Authors Fatmawati Imam Fatkhullah Khoiruddin Ali Rahman Muhamad Zen Muhammad Firdaus Nuriyah Nuriyah Sofian Sofian