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All Journal TARBIYATUNA : Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Lembaga Pendidikan Islam Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Yuzril Mahendra
UIN Syarif Hidayatullah Jakarta
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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SANAD-BASED DAKWAH METHOD: A STUDY OF THE TEACHING TRADITION AND EXAMPLE OF K.H. MUHAMMAD ARWANI AMIN SA'ID KUDUS Imam Fatkhullah; Yuzril Mahendra; Muhammad Firdaus
Jurnal Tarbiyatuna: Jurnal Kajian Pendidikan, Pemikiran dan Pengembangan Pendidikan Islam Vol. 6 No. 2 (2025): Desember 2025
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/tarbiyatuna.v6i2.4508

Abstract

This study is motivated by the decline of moral and spiritual authority in  modern Islamic da’wah, which tends to be pragmatic and rhetorical. The research  aims to analyze the sanad-based da’wah method practiced by K.H. Muhammad  Arwani Amin Sa’id at Yanbu‘ul Qur’an Islamic Boarding School in Kudus as a  model emphasizing the continuity between knowledge (‘ilm), ethics (adab), and  practice (‘amal). Using a qualitative approach through library research, this study  examines Arwani’s works, biography, and teaching tradition. The findings reveal  that sanad in Arwani’s da’wah functions as a system of value transmission  integrating intellectual, moral, and spiritual dimensions through talaqqi (direct  learning), mushafahah (face-to-face transmission), and exemplary conduct (uswah  hasanah). This approach unites sanad al-‘ilm, sanad al-adab, and sanad al-amal,  resulting in an authentic and transformative da’wah bil hal (preaching through  action). This study concludes that sanad da'wah is a relevant paradigm for  contemporary Islamic da'wah which is rooted in tradition but oriented towards  character formation. Its implication suggests that this model can be  recontextualized in education and digital da’wah to strengthen scholarly authority,  ethical integrity, and moderate Islamic leadership in the modern era.
Strategi Digital Marketing Funnel Dalam Mendorong Loyalitas Muzakki Pada Lembaga Zakat Dompet Dhuafa Yuzril Mahendra; Muhamad Zen; Fatmawati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026)
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.414

Abstract

This research is motivated by the significant gap between potential and actual zakat collection in Indonesia, necessitating an effective digital strategy to increase zakat payers' loyalty. This study aims to analyze the implementation of the 5A digital marketing funnel model (Aware, Appeal, Ask, Act, Advocate) at the Dompet Dhuafa zakat institution in building zakat payers' loyalty in the digital era. The study used a qualitative approach with descriptive-analytical methods through a literature review, the Dompet Dhuafa 2024 Annual Report, website, mobile application, social media, and various scientific journals related to digital philanthropy and digital marketing. The results show that Dompet Dhuafa has successfully integrated various digital channels such as websites, social media, mobile applications, CRM, and digital payment systems to support the zakat payers' journey from awareness to loyalty. Content strategies based on emotional, rational, and spiritual approaches have proven effective in increasing public engagement and trust. Furthermore, CRM implementation, personalized digital communications, and transparent program reports have been able to encourage loyalty and repeat donations. This study found that muzakki loyalty in the digital era is influenced by three main factors, namely trust, transparency, and ease of technology integrated into the muzakki's digital experience.
Co-Authors Fatmawati Imam Fatkhullah Muhamad Zen Muhammad Firdaus