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All Journal Mabny : Journal of Sharia Management and Business Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Fatmawati
UIN Syarif Hidayatullah Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Keunggulan Kompetitif Media Digital Republika Analisis Porter dalam Dakwah Bil Kitabah dan Ekonomi Umat Sa’idahtul Akmala Yusuf; Muhamad Zen; Fatmawati
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.6361

Abstract

Perkembangan media digital telah mengubah cara penyampaian informasi dan dakwah Islam secara fundamental. Penelitian ini bertujuan untuk menganalisis bagaimana media digital Republika membangun keunggulan kompetitif dalam mengoptimalkan dakwah bil kitabah serta perannya dalam pemberdayaan ekonomi umat. Menggunakan metode studi pustaka (library research) dengan pendekatan kualitatif deskriptif, penelitian ini menemukan bahwa keunggulan kompetitif dibangun melalui strategi diferensiasi berbasis nilai Islam, fokus pada audiens Muslim, serta integrasi teknologi Artificial Intelligence (AI) dan Big Data. Hasil penelitian menunjukkan bahwa dakwah bil kitabah di era digital bertransformasi menjadi konten yang interaktif dan adaptif, sementara pemberdayaan ekonomi umat diwujudkan melalui penguatan ekosistem filantropi Islam seperti zakat dan wakaf produktif serta dukungan nyata terhadap UMKM. Penelitian ini menegaskan bahwa media Islam mampu menyinergikan teori manajemen Barat dengan misi dakwah untuk menciptakan resiliensi ekonomi dan kesadaran beragama yang kokoh di tengah arus transformasi digital.
Model Brand Dakwah Moderat Digital Dalam Penguatan Ekonomi Umat: Studi Kasus MUI Dan ADDAI Sofian; Muhamad Zen; Fatmawati
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.6452

Abstract

Penelitian ini mengkaji Model Brand Dakwah Moderat Digital sebagai strategi inovatif dalam penguatan ekonomi umat Islam di Indonesia. Di tengah disrupsi digital yang mempercepat penyebaran narasi ekstrem sekaligus membuka peluang pemberdayaan, MUI dan ADDAI (Asosiasi Dai-Daiyah Indonesia) menjadi aktor strategis yang mengintegrasikan nilai wasathiyah dengan pendekatan branding modern. Penelitian bertujuan menganalisis model brand dakwah moderat digital kedua lembaga serta kontribusinya terhadap peningkatan literasi ekonomi syariah, pertumbuhan UMKM halal, dan pembentukan ekosistem ekonomi umat yang berkelanjutan. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus ganda (multiple case study). Data sekunder diperoleh dari studi literatur. Analisis data dilakukan dengan model Miles, Huberman, dan Saldaña melalui reduksi data, penyajian data, dan penarikan kesimpulan, dengan teknik triangulasi untuk menjamin keabsahan. Hasil penelitian menunjukkan bahwa MUI menerapkan model institusional-top down dengan kekuatan standardisasi konten, otoritas nasional, dan integrasi kebijakan ekonomi skala besar. Sementara ADDAI mengembangkan model komunitas-bottom up yang menonjolkan peran dai muda bersertifikat (CDAI) sebagai brand ambassador moderat dan solutif. Sinergi kedua model menghasilkan brand equity dakwah yang kuat, ditandai dengan peningkatan kesadaran umat terhadap ekonomi syariah, pertumbuhan partisipasi UMKM halal, serta penurunan narasi ekstrem di ruang digital. Penelitian ini menyimpulkan bahwa integrasi Brand Identity System Aaker dengan prinsip wasathiyah Qardhawi mampu menciptakan model dakwah moderat digital yang adaptif dan berdampak ekonomi. Model ini menawarkan implikasi penting bagi transformasi dakwah di era Society 5.0, yaitu dari dakwah ritual menuju dakwah transformatif yang mendukung kemandirian dan keadilan ekonomi umat.
Modernization of Islamic Philanthropy: Analysis of The Business Model Canvas of Rumah Zakat in the Era of Digitalization Nurul Alvi Chindi Fadhilah; Muhamad Zen; Fatmawati
Mabny: Journal of Sharia Management and Business Vol. 6 No. 1 (2026): Mabny : Journal of Sharia Management and Business (On Process)
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v6i1.24601

Abstract

Abstract Purpose – This Study Analyzes the transformation of Rumah Zakat’s digital business model through the Business Model Canvas (BMC) framework in the era of digitalization. Methodology – This research method uses a qualitative approach through document analysis (literature study) on various scientific literature, performance reports, websites, as well as internal analysis drafts regarding Rumah Zakat that have been published. Findings – Rumah Zakat achieved a governance score of 0.84 and a distribution effectiveness of 91.31%. although digital infrastructure invesment triggered fundraising costs of 108.95%, this system managed to maintain donor retention at 88%. Implications – System automation is required to reduce high operational costs while still maintaining Sharia compliance and the humanistic aspect of service. Originality – A cutting-edge strategic evaluation (up to 2026) of the digital transformation of zakat instituitions that integrates the BMC framework with the principles of Maqasid Sharia.
Strategi Digital Marketing Funnel Dalam Mendorong Loyalitas Muzakki Pada Lembaga Zakat Dompet Dhuafa Yuzril Mahendra; Muhamad Zen; Fatmawati
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 4 No 1 (2026)
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v4i1.414

Abstract

This research is motivated by the significant gap between potential and actual zakat collection in Indonesia, necessitating an effective digital strategy to increase zakat payers' loyalty. This study aims to analyze the implementation of the 5A digital marketing funnel model (Aware, Appeal, Ask, Act, Advocate) at the Dompet Dhuafa zakat institution in building zakat payers' loyalty in the digital era. The study used a qualitative approach with descriptive-analytical methods through a literature review, the Dompet Dhuafa 2024 Annual Report, website, mobile application, social media, and various scientific journals related to digital philanthropy and digital marketing. The results show that Dompet Dhuafa has successfully integrated various digital channels such as websites, social media, mobile applications, CRM, and digital payment systems to support the zakat payers' journey from awareness to loyalty. Content strategies based on emotional, rational, and spiritual approaches have proven effective in increasing public engagement and trust. Furthermore, CRM implementation, personalized digital communications, and transparent program reports have been able to encourage loyalty and repeat donations. This study found that muzakki loyalty in the digital era is influenced by three main factors, namely trust, transparency, and ease of technology integrated into the muzakki's digital experience.
Co-Authors Muhamad Zen Nurul Alvi Chindi Fadhilah Sa’idahtul Akmala Yusuf Sofian Yuzril Mahendra