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All Journal Demagogi: Journal of Social Sciences, Economics and Education Adpertens ; Jurnal Ekonomi dan Manjemen Fatih: Journal of Contemporary Research
Dian Zahra Syahfitri Lubis
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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International Islamic Banking Strategy In Economic Development In Facing The Challenges of Fintech and Digitalization Khaidar Rahmaini Jamila; Dian Zahra Syahfitri Lubis; Keisya Putri Balqis; Yabib Fikri Rambe
Demagogi: Journal of Social Sciences, Economics and Education Vol. 4 No. 1 (2026): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v4i1.188

Abstract

The transformation of the global financial system has seen major changes from the increasing use of digital technology in a number of economic activities. Islamic banking at the international level is experiencing a new situation marked by cross-border competition, shifting customer behavior patterns, as well as the need for efficiency, transparency, and innovation in financial products and services. This study aims to analyze international Islamic banking strategies when supporting economic progress including responding to fintech challenges and the advancing stages of digitalization. The research method used is descriptive qualitative using a literature study approach by examining scientific journals, several books, and a number of other references. The results of the analysis show that international Islamic banking can adjust through optimizing digital technology, strengthening business models to adjust some sharia values, and adding strategic partnerships. It is concluded that the success of international Islamic banking in experiencing the digital era is ensured by the ability to maintain a balance of technological innovation and sustainable implementation of sharia principles in its modern global financial system
STRATEGI PERBANKAN SYARIAH INTERNASIONAL PADA PERKEMBANGAN EKONOMI DALAM MENGHADAPI TANTANGAN FINTECH DAN DIGITALISASI Khaidar Rahmaini Jamila; Dian Zahra Syahfitri Lubis; Keisya Putri Balqis; Yabib Fikri Rambe
Adpertens: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Februari
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/adpertens.v3i1.609

Abstract

The transformation of the global financial system has seen major changes from the increasing use of digital technology in a number of economic activities. Islamic banking at the international level is experiencing a new situation marked by cross-border competition, shifting customer behavior patterns, as well as the need for efficiency, transparency, and innovation in financial products and services. This study aims to analyze international Islamic banking strategies when supporting economic progress including responding to fintech challenges and the advancing stages of digitalization. The research method used is descriptive qualitative using a literature study approach by examining scientific journals, several books, and a number of other references. The results of the analysis show that international Islamic banking can adjust through optimizing digital technology, strengthening business models to adjust some sharia values, and adding strategic partnerships. It is concluded that the success of international Islamic banking in experiencing the digital era is ensured by the ability to maintain a balance of technological innovation and sustainable implementation of sharia principles in its modern global financial system.
Analisis Strategi Pemasaran untuk Meningkatkan Penjualan UMKM Ayam Geprek Abizar di Medan Tembung Dian Zahra Syahfitri Lubis; Hikmah Indri Yani Harahap; Mutia Salwa Hutauruk; Zainarti
Fatih: Journal of Contemporary Research Vol. 2 No. 2 (2025): July-December
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/zjd49508

Abstract

Toko Ayam Geprek Abizar yang beralamat di Jl. Pasar 7, Tembung, Kec Medan Tembung. Toko Ayam Geprek ini tidak hanya menyediakan Ayam Geprek saja, tetapi ada menyediakan topping-nya juga seperti telur dadar, hati ampela, telurpuyuh, tahu-tempe, perkedel, petai goreng dan lain-lain. Fenomena ataupun kejadian yang dapat dirasakan langsung olehpeneliti yaitu, Toko Ayam Geprek Abizar dengan desain bangunan yang sederhana dan tidak mewah, pelayanan yang biasa, dan penjualan produk yang hanya menggunakan strategi mulut ke mulut saja, menyebabkan masih kurangnya omzet sebagaimana yang diharapkan dan yang telah direncanakan. Sehingga tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran untuk meningkatkan penjualan, apa kendala yang dihadapi dan bagaimana Solusi dalam menghadapi strategi pemasaran. Pembahasan penelitian ini berkaitan dengan teori meningkatkan penjualan, UMKM, Strategi Pemasaran, Labelisasi Halal, dan Kendala dalam Pengembangan UMKM. Penelitian ini merupakan jenis penelitian Kualitatif dengan pendekatan deskriptif, menggunakan sumber data primer dan data sekunder. Hasil penelitian ini menunjukkan bahwa strategi yang diterapkan oleh Toko Ayam Geprek Abizar dalam meningkatkanpenjualan yaitu dengan menggunakan strategi marketing mix 9P (product, price, place, promotion, people, process, physical evidence, payment, packaging) yaitu strategi produk, harga, lokasi, promosi, orang, proses, bukti fisik, pembayaran, dan pengemasan.
Co-Authors Hikmah Indri Yani Harahap Keisya Putri Balqis Khaidar Rahmaini Jamila Mutia Salwa Hutauruk Yabib Fikri Rambe Zainarti