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p-Index From 2021 - 2026
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All Journal International Journal of Educational Innovation and Research
Sovantha Ros
Preah Sihamoniraja Buddhist University
Education Languange, Linguistic, Communication & Media Mathematics Other

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Experiential Learning in Tourism in Cambodia: Roles of Service Quality in Enhancing Customer Satisfaction and Behavioral Intention in the Digital Era Sovantha Ros; Sarom Mok
International Journal of Educational Innovation and Research Vol. 5 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/ijeir.v5i1.17627

Abstract

In this study, tourism service quality is considered an experiential learning process to increase customer satisfaction and behavioral intention in the digital era. These aspects can be studied in the context of tourism in Siem Reap, Cambodia, by examining the relationship between tourism service quality, customer satisfaction, behavioral intention, and the moderating effect of experiential learning. A quantitative research design was carried out using a structured questionnaire with 400 international tourists. Structural Equation Modeling (SEM) was applied to the relationship between the variables, and mediating and moderating effects were analyzed. We found that tourism service quality positively impacts customer satisfaction (β = 0.62, p < 0.001), while customer satisfaction has a significant effect on behavioral intention (β = 0.68, p < 0.001). The mediation analysis explains that customer satisfaction significantly mediates the relationship of tourism service quality and behavioral intention (β = 0.42, p < 0.001). Experiential learning also moderates the relationship between tourism service quality and customer satisfaction (β = 0.21, p < 0.05) and customer satisfaction and behavioral intention (β = 0.19, p < 0.05). The model demonstrates a beneficial fit with the data. These findings indicate the need to integrate service quality and experiential learning to enhance customer satisfaction and behavioral intention. The research of this study is both tourism and educational in nature, as tourism is considered an experiential learning process and thus is useful for the development of sustainable and engaging tourism in the digital era.
Evaluating the Effectiveness of ADR Mechanisms in Cambodia: Implications for Justice Education and Policy Phyny Sin; Sarom Mok; Mengheang Hor; Sovantha Ros
International Journal of Educational Innovation and Research Vol. 5 No. 1 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/ijeir.v5i1.17100

Abstract

This study investigated how well alternative dispute resolution (ADR) methods work in Cambodia, and how they relate to education about justice and the creation of policies. Data were collected from 300 respondents (ADR practitioners, conflict resolution practitioners, parties to disputes and the general public) using a structured questionnaire. Descriptive statistics, Pearson correlation and multiple regression analysis were conducted in SPSS based on the data. As a result of these findings, we have found that ADR mechanisms are highly effective in resolving disputes and improving procedures. Mediation was perceived to be effective (M = 4.15, S.D. = 0.60) among respondents and thus, it is a positive sign that ADR mechanisms are effective. The correlations show that mediation (r = .68, p < .01), reconciliation (r = .66, p < .01) and negotiation (r = .65, p < .01) are very positive for ADR mechanisms. Several regression analyses showed that ADR mechanisms significantly predict the overall effectiveness. The regression model was statistically significant (R² = .52, p < .01) with mediation being the most significant predictor. These results also confirmed the effectiveness of ADR systems with mediation. And, ADR is an effective driver for lower court workload, judicial efficiency and social harmony, in addition to the results. ADR systems also advance justice education through the development of legal awareness and professional and institutional capacities. These findings are in line with the requirement of ADR to be integrated into the system of law education and policy-building.
Co-Authors Mengheang Hor Phyny Sin Sarom Mok