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All Journal Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Darmawansah Hikma
Institut Islam Al-Mujaddid Sabak
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI INOVASI DAN PROMOSI UNTUK MENINGKATKAN DAYA TARIK KONSUMEN PADA SEMPOL CELUB'BA Darmawansah Hikma; Kuswanto; Ria Astuti Safitri; Erwina Kartika Devi; Siti Marfuah
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 3 No. 1 (2025): Oktober
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v3i1.6097

Abstract

Penelitian ini bertujuan untuk menganalisis strategi inovasi dan promosi yang diterapkan untuk meningkatkan daya tarik konsumen terhadap produk Sempol Celub’ba sebagai salah satu usaha kuliner kreatif lokal. Dalam konteks persaingan industri makanan ringan yang semakin ketat, inovasi produk dan strategi promosi yang tepat menjadi faktor penting dalam mempertahankan keberlanjutan usaha serta memperluas jangkauan pasar. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus melalui observasi, wawancara, dan dokumentasi terhadap pelaku usaha serta konsumen Sempol Celub’ba. Hasil penelitian menunjukkan bahwa inovasi dilakukan melalui pengembangan variasi rasa, bentuk penyajian yang modern, dan pemanfaatan bahan lokal berkualitas yang mampu meningkatkan minat beli konsumen. Strategi promosi digital melalui media sosial seperti Instagram dan TikTok terbukti efektif dalam menjangkau target pasar usia muda. Selain itu, penerapan branding konsisten, desain kemasan menarik, serta promosi berbasis konten kreatif memperkuat citra produk di mata konsumen. Penelitian ini menyimpulkan bahwa sinergi    
ANALISIS PERAN PEMERINTAH DALAM PEMBERDAYAAN UMKM BERDASARKAN PERSPEKTIF EKONOMI ISLAM DI KELURAHAN TALANG BABAT Darmawansah Hikma; Nilfatri Nilfatri; Erwina Kartika Devi; Haeran Haeran; Siti Fatimah; Ahmad Edi Saputra
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.14568

Abstract

This study aims to examine the government's role in empowering Micro, Small, and Medium Enterprises (MSMEs) and to analyze this role from an Islamic economic perspective within the Talang Babat Urban Village. The study is motivated by the persistent challenges faced by MSME operators—such as limited capital and marketing constraints, as well as the unequal distribution of government assistance. A qualitative approach utilizing descriptive methods was employed. Data were gathered through observation, interviews, and documentation. Research informants included the Head of the East Tanjung Jabung Regency Cooperative and MSME Agency and MSME operators in Talang Babat. Data analysis involved data reduction, data presentation, and conclusion drawing. The findings indicate that the government has played a role in MSME empowerment through training, guidance, mentoring, and business assistance programs. From an Islamic economic perspective, this government role reflects principles of justice, public interest (maslahah), and societal welfare. Nevertheless, challenges remain, specifically regarding the uneven distribution of assistance and limited access to information for some MSME operators.
Co-Authors Ahmad Edi Saputra Erwina Kartika Devi Haeran Haeran Kuswanto Nilfatri Nilfatri Ria Astuti Safitri Siti Fatimah Siti Marfuah