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All Journal Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business
Sukran
Universitas Airlangga
Economics, Econometrics & Finance

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The Effect of Repeated Advertising on Purchase Behavior Moderated by Consumer Trust Burhan Rifuddin; Ilham; Sukran; Hamida; nurfadilah; Muh. Abdi Imam; Ahmad Nouruzzaman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9927

Abstract

This study aims to analyze the effect of repeated advertising on purchase behavior with trust as an intervening and moderating variable. The study uses a quantitative approach through a survey of respondents, with data analysis using the Partial Least Squares–Structural Equation Modelling (PLS-SEM) method. The measurement model was evaluated through validity and reliability tests based on outer loading, composite reliability, and average variance extracted (AVE) values. The analysis results show that repeated advertising has a positive and significant effect on purchase behavior and trust. In addition, trust also has a positive and significant effect on purchase behavior. However, the moderation test results show that trust does not moderate the relationship between repeated advertising and purchase behavior. The R-square value shows that repeated advertising explains 37.3% of the variation in purchase behavior and 14.2% of the variation in trust. These findings confirm the important role of repeated advertising in shaping trust and directly encouraging consumer purchase behavior. This study provides theoretical and practical implications for the development of marketing communication strategies.
Do Islamic Attributes, Scepticism, Halal Awareness, and Attitude Affect the Purchase Intention of Halal Food Products in Tana Toraja, Indonesia? Sukran; Syaifullah; Ega Rusanti
Dinamis : Journal of Islamic Management and Bussiness Vol. 8 No. 2 (2025): Oktober : Journal of Islamic Management and Business
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v8i2.8622

Abstract

This study explores the factors influencing purchase intention for halal products in Tana Toraja, focusing on Islamic attributes, scepticism, and halal awareness. The Partial Least Squares Structural Equation Modelling (PLS-SEM) analysis method was used to test the relationship between variables. The results show that Islamic attributes contribute positively to consumer scepticism, while scepticism does not significantly affect purchase intention. Halal awareness, on the other hand, has a favorable impact on customer attitudes, which in turn influences halal product purchasing intentions. Consumer attitudes were also shown to be an important mediator in the link between halal awareness and purchase intent. The consequence is that raising consumer knowledge and comprehension of halal goods will reinforce positive consumer attitudes, boost halal food purchase intentions, and promote the expansion of the halal business in Tana Toraja, Indonesia.
Co-Authors Ahmad Nouruzzaman Burhan Rifuddin Ega Rusanti Hamida Ilham Muh. Abdi Imam nurfadilah Syaifullah