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All Journal Al-Kharaj: Journal of Islamic Economic and Business International Journal of Multidisciplinary Reseach
Hamida
Universitas Islam Negeri Palopo
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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The Effect of Repeated Advertising on Purchase Behavior Moderated by Consumer Trust Burhan Rifuddin; Ilham; Sukran; Hamida; nurfadilah; Muh. Abdi Imam; Ahmad Nouruzzaman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9927

Abstract

This study aims to analyze the effect of repeated advertising on purchase behavior with trust as an intervening and moderating variable. The study uses a quantitative approach through a survey of respondents, with data analysis using the Partial Least Squares–Structural Equation Modelling (PLS-SEM) method. The measurement model was evaluated through validity and reliability tests based on outer loading, composite reliability, and average variance extracted (AVE) values. The analysis results show that repeated advertising has a positive and significant effect on purchase behavior and trust. In addition, trust also has a positive and significant effect on purchase behavior. However, the moderation test results show that trust does not moderate the relationship between repeated advertising and purchase behavior. The R-square value shows that repeated advertising explains 37.3% of the variation in purchase behavior and 14.2% of the variation in trust. These findings confirm the important role of repeated advertising in shaping trust and directly encouraging consumer purchase behavior. This study provides theoretical and practical implications for the development of marketing communication strategies.
THE INFLUENCE OF PROFIT SHARING RATE AND FINANCING RISK ON CUSTOMER INVESTMENT INTEREST IN INDONESIAN SHARIA BANKS WITH CUSTOMER TRUST AS A MODERATING VARIABLE IN PALOPO CITY Hilal; Asri Sakina; Amnang; Ahmad Efendi; Nadila; Hamida
International Journal of Multidisciplinary Reseach Vol. 2 No. 3 (2026): June
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

This study aims to analyze the effect of profit sharing rates and financing risks on customer investment interest at Bank Syariah Indonesia (BSI), with customer trust as a moderating variable. This study uses a quantitative approach with a survey method through the distribution of questionnaires to Bank Syariah Indonesia customers. The data analysis technique used is Structural Equation Modeling–Partial Least Squares (SEM-PLS) using the SmartPLS 4 application. The results show that the profit sharing rate has a positive and significant effect on customer investment interest. This indicates that the higher and more competitive the profit sharing rate offered, the higher the public's interest in investing in Islamic banking products. Financing risk does not significantly affect customer investment interest because most people still have a high level of trust in the ability of Islamic banks to manage financing and maintain financial stability. In addition, customer trust has been shown to have a positive and significant effect on customer investment interest. However, customer trust is unable to moderate the relationship between the profit sharing rate and financing risk on customer investment interest. This study shows that the main factors influencing customer investment interest at Bank Syariah Indonesia are the profit sharing rate and customer trust. Therefore, Islamic banks need to improve transparency, service quality, and maintain the stability of their profit-sharing systems to sustainably increase public investment interest.
Co-Authors Ahmad Efendi Ahmad Nouruzzaman Amnang Asri Sakina Burhan Rifuddin Hilal Ilham Muh. Abdi Imam Nadila nurfadilah Sukran