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All Journal YUME : Journal of Management
Imanuel Eko Anggun Sugiyono
Universitas Utpadaka Swastika Universitas Komputer Indonesia
Economics, Econometrics & Finance Health Professions Social Sciences

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Paradoks Skeptisisme Hijau: Membedah Mediasi Kompetitif Antara Kepercayaan Akan Klaim Berkelanjutan dan Niat Beli Berkelanjutan Imanuel Eko Anggun Sugiyono; Mari Maryati; Rita Puspita Sari; Herman Surdianto Soegoto; Lilis Puspitawati
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11743

Abstract

Di era maraknya greenwashing, skeptisisme dalam diri konsumen dipandang sebagai hambatan bagi praktik konsumsi berkelanjutan. Untuk mendobraknya, penelitian ini membahas mengenai interaksi antara Kepercayaan akan Klaim Berkelanjutan (TSC), Skeptisisme Klaim Hijau (GS), dan Niat Beli Berkelanjutan (SPI). Skeptisisme Konstruktif menjadi hal krusial dalam interaksi ketiganya. Dengan menggunakan desain kuantitatif cross-sectional, peneliti mendapatkan data dari 164 konsumen di Indonesia. Model Skeptisisme tersebut, dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil analisis mengungkapkan Kepercayaan akan Klaim Berkelanjutan secara signifikan mereduksi Skeptisisme, dan secara langsung mendorong Niat Beli. Skeptisisme secara paradoksal, justru memberikan efek positif yang signifikan terhadap Niat Beli. Selain itu, analisis jalur memvalidasi terjadinya mediasi kompetitif, yang mengindikasikan adanya suppressor effect. Eliminasi total terhadap rasa skeptis menurunkan tingkat keterlibatan kognitif kritis. Studi ini membuktikan bahwa skeptisisme bukanlah sekadar manifestasi sikap apatisme, melainkan mekanisme pertahanan adaptif. Selanjutnya, studi ini memperlihatkan bahwa skeptisisme hijau melalui transparansi radikal, memampukan individu untuk memiliki Niat Beli Berkelanjutan yang sangat kuat.
From Students To Talent: Orchestrating Human Capital For The Technopreneurial University Transformation Imanuel Eko Anggun Sugiyono; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Puri Swastika Gusti Krisna Dewi
YUME : Journal of Management Vol 9, No 2 (2026)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11446

Abstract

This research focuses on testing the effectiveness of the Student-HRM framework—Competency Development, Incentive Support, and Innovation-based Assessment—in influencing multidimensional transformation of student technopreneurship (Culture, Digital Readiness, and Innovation Ecosystem) in higher education institutions. Based on a quantitative explanatory design, data were obtained from 100 undergraduate students who are actively involved with digital entrepreneurship programs through a purposive sampling technique. The conceptual model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to assess the measurement model and evaluate the structural path coefficients by a bootstrapping procedure using 5,000 subsamples. The structural model shows significant predictive power (R2 > 0.70). The results highlighted a surprising paradox: Competency Development Support did not contribute significantly to transformation in any dimension, therefore questioning the ingrained belief that training alone leads to readiness. On the other hand, Incentive and Appreciation Support emerged as the stronger predictor and significantly affected all three dimensions. Innovation-based Assessment, however, was effective only in shaping the Technopreneurship Culture but proved ineffective in improving Digital Readiness or Ecosystem engagement.
Co-Authors Adam Mukharil Bachtiar Eddy Soeryanto Soegoto Herman Surdianto Soegoto Irfan Dwiguna Sumitra Lilis Puspitawati Mari Maryati Puri Swastika Gusti Krisna Dewi Rahma Wahdiniwaty Rita Puspita Sari