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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Natalia E.T. Sihombing
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan Aprilidia Rojelita Siringoringo; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1etwc612

Abstract

This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
Pengaruh Keamanan Data dan Kemudahan Penggunaan Terhadap Minat Menggunakan Aplikasi Bale by BTN Pada Masyarakat Kec. Medan Timur Jani Putri Nasrani Br Karo-Karo; Natalia E.T. Sihombing; Darma Manalu
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kfzese10

Abstract

The purpose of this study is to determine the effect of data security and ease of use on interest in using the BALE by BTN application among the community of Medan Timur District. The method used is a quantitative approach. Data were collected through questionnaires distributed to a sample of 100 respondents. The data analysis methods employed include instrument testing, classical assumption tests, and hypothesis testing using SPSS version 25. The results show that data security has a positive and significant effect on interest in using the application, as indicated by the t-value of the data security variable (X1), which is greater than the t-table value (2.297 > 1.984) with a significance level of 0.024 < 0.05. Ease of use also has a positive and significant effect on interest in using the application, as indicated by the t-value of the ease of use variable (X2), which is greater than the t-table value (3.964 > 1.984) with a significance level of 0.000 < 0.05. Simultaneously, data security and ease of use have a positive and significant effect on interest in using the application, as indicated by the F-value being greater than the F-table value (24.939 > 3.09) with a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.340, meaning that data security and ease of use explain 34.0% of the variance in interest in using the application, while the remaining 66.0% is influenced by other variables not examined in this study.
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi Yestiara Litna Boru Barus; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/pcc6jj42

Abstract

This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
Co-Authors Aprilidia Rojelita Siringoringo Darma Manalu Jani Putri Nasrani Br Karo-Karo Kepler Sinaga Yestiara Litna Boru Barus