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All Journal Business and Applied Management Journal Samarinda International Journal of Islamic Studies
Siti Aminah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Physics Public Health Social Sciences Other

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Strategic Public Relations as a Driver of Institutional Positioning and Competitive Advantage in Higher Education Siti Aminah; Agus Maimun; Indah Aminatuz Zuhriyah
Business and Applied Management Journal Vol. 3 No. 2 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v3i2.1641

Abstract

This study aims to analyze the role of strategic public relations management in enhancing institutional positioning and competitive advantage in higher education. Employing a qualitative approach with a multi-case study design, data were collected through in-depth interviews, observation, and documentation involving institutional leaders, public relations practitioners, academics, students, and alumni. The findings indicate that strategic public relations serves as a foundational mechanism for institutional positioning through public needs analysis, identity strengthening, and integrated communication strategies. Furthermore, integrated communication encompassing media relations, digital branding, academic publications, and stakeholder engagement plays a critical role in shaping institutional image and reputation through message consistency. Strategic public relations also contributes significantly to competitive advantage by fostering public trust, increasing institutional visibility, and strengthening differentiation. The study implies that strategic public relations functions as a dynamic capability that links internal institutional quality with external public perception, transforming communication into strategic value. These findings offer theoretical contributions by integrating public relations, positioning, reputation, and competitive advantage into a unified framework, while practically providing guidance for higher education institutions in designing effective strategic communication to enhance competitiveness in a dynamic environment.
The Role of Islamic Education in Shaping Tolerance and Interfaith Harmony: A Comprehensive Literature Review Fikri Nurjaman; Siti Aminah
Samarinda International Journal of Islamic Studies (SIJIS) Samarinda International Journal of Islamic Studies, Vol. 1, No. 3, 2024
Publisher : PT. Berkah Smart Academica

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64093/sijis.v1i3.599

Abstract

This literature review examines the critical role of Islamic education in fostering tolerance and interfaith harmony. The study investigates how Islamic educational practices, curricula, and institutional frameworks can contribute to promoting peaceful coexistence and understanding among diverse religious communities. Drawing upon a wide range of scholarly sources, this review explores the historical and contemporary approaches to Islamic education, analyzing their impact on shaping attitudes toward religious pluralism. The review synthesizes existing research to identify best practices and challenges in the implementation of tolerant and inclusive educational strategies. Key findings highlight the significance of incorporating interfaith dialogue, promoting critical thinking, and addressing prejudice within Islamic educational settings. The review also discusses the influence of religious authorities, the role of educational institutions, and the impact of broader social and political contexts on shaping tolerance. It concludes with recommendations for educators, policymakers, and religious leaders to enhance the effectiveness of Islamic education in fostering interfaith harmony.
Co-Authors Agus Maimun Fikri Nurjaman Indah Aminatuz Zuhriyah