Puji LESTARI
Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

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Analysis of Strengthening Occupational Safety Culture at PT Pupuk Sriwidjaja Palembang from a Risk Communication Perspective: - Bob INDIARTO; Puji LESTARI; Kholil KHOLIL
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1652

Abstract

This study aims to analyze the strengthening of occupational safety culture at PT Pupuk Sriwidjaja Palembang (Pusri) from a risk communication perspective. The background of this research is based on the context of the fertilizer industry, which has a high level of risk related to the handling of hazardous chemicals, making the need for a strong safety culture crucial. Safety culture encompasses not only adherence to procedures but also the values, subjective norms, and behaviors of organizational members that are internalized as part of daily work. The research method used was a descriptive qualitative approach with a post-positivist paradigm, analyzing secondary data from company strategic documents, academic publications, and research reports using content analysis techniques. This approach allows for an in-depth understanding of risk communication strategies and the formation of a safety culture within the company. The study found that strengthening safety culture at PT Pusri was implemented through a five-stage program, starting from spreading awareness and establishing subjective norms to data-driven interventions, using structured, systematic, and proactive principles. Risk communication serves as the foundation for developing employee safety attitudes and behaviors, supported by the Theory of Planned Behavior (TPB). This approach effectively encourages active employee involvement, competency development, and the achievement of the goals of a culture of independent safety and “Zero LTI”.
Multilevel Safety Communication Patterns in High-Risk Glass Manufacturing: An Empirical Study of Formal, Informal, and Symbolic Channels at PT Asahimas Flat Glass Tbk Fadli Muhammad Athalarik; Puji Lestari; Hari Eko Irianto
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 4 (2026): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to analyze formal, informal, and symbolic OHS communication patterns across organizational levels at PT Asahimas Flat Glass Tbk and to construct the first empirically grounded, channel-specific multilevel OHS communication model for glass manufacturing operationalized through the Convergence Model in a Southeast Asian high-risk industrial context. A constructivist qualitative case study design was employed with 14 purposively sampled informants spanning managerial to operational levels; data were collected through in-depth interviews, observation of nine communication events, and document analysis, then coded in NVivo using grounded theory open, axial, and selective coding procedures with source and technique triangulation throughout. The findings of this study reveal a multilevel OHS communication architecture integrating cascading formal policy directives and ritualized daily Toolbox Meetings as the primary transmission mechanism, informal interpersonal channels bridging hierarchical formality with behavioral internalization, and digital reporting via the My Asahimas application raising participation from 79% to 97% among 889 employees by addressing the culturally embedded barrier of sungkan through anonymization—with the core phenomenon identified as safety culture internalization through a multilevel guerrilla communication strategy. The contribution of this study is the SHIFT Model (Safety Habituation through Interactive and Formal Transformation), the first indigenous five-stage model empirically grounding safety culture internalization in Indonesian glass manufacturing, while simultaneously advancing Convergence Model theory in Southeast Asian high-risk industrial contexts and providing practitioners with a diagnostic framework for identifying and addressing internalization regression at each stage of safety culture transformation.