Article Per Year (5 Year)
p-Index From 2021 - 2026
3.582
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Audience Syntax Idea Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Acta Diurna: Jurnal Ilmu Komunikasi INTELEKTIVA Jurnal Komunikasi dan Budaya Bulletin of Community Engagement Indonesian Community Journal Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia Jurnal Edukasi dan Pengabdian kepada Masyarakat (JEPKM) Siber Journal of Advanced Multidisciplinary Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Athalarik, Fadli Muhammad
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Analisis Framing Pemberitaan Media Online Mengenai Mundurnya Ratu Tisha Dari Jabatan Sekretaris Jenderal PSSI Fadli Muhammad Athalarik; Fina Zahra
Syntax Idea Vol 3 No 12 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v3i12.1665

Abstract

Mundurnya Ratu Tisha dari jabatannya sebagai Sekretaris Jenderal PSSI disayangkan oleh banyak pihak. Hal itu dikarenakan sudah banyak pencapaian yang didapatkan oleh Ratu Tisha baik untuk PSSI secara organisasi, maupun Timnas Indonesia sebagai ujung dari prestasi sepakbola itu sendiri. Respons berbagai insan sepakbola ini yang diliput oleh banyak media untuk menjadi pemberitaan. Penelitian ini bertujuan untuk untuk mengetahui bagaimanakah media online Kompas dan Detik membingkai berita tentang mundurnya Ratu Tisha dari jabatan Sekretariat Jenderal PSSI berdasarkan perangkat framing Zhongdang Pan dan Gerald M. Kosicki. Penelitian ini menggunakan metode penelitian Kualitatif deskriptif dan menggunakan analisis framing model analisis Pan dan Kosicki dengan menggunakan empat dimensi struktural teks berita yaitu sintaksis, skrip, tematik, dan retoris. sebagai Teknik analisis datanya. Penelitian ini menemukan fakta kalau Detik.com cenderung lebih tendensius dalam memberikan headline berita ketimbang Kompas.com. Selain itu, penelitian ini juga menemukan fakta bahwa Kompas.com cenderung lebih deskriptif dan hanya sedikit memberikan pernyataan dalam penulisan beritanya
Komunikasi Pemasaran sebagai Upaya Rebuilding Image Pizza Hut Restoran di Masa Pandemi Covid-19 Nur Iksan; Imaddudin; Fadli M. Athalarik
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.95

Abstract

The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. Abstrak Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.
Komunikasi Pemasaran sebagai Upaya Rebuilding Image Pizza Hut Restoran di Masa Pandemi Covid-19 Nur Iksan; Imaddudin; Fadli M. Athalarik
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.95

Abstract

The Covid-19 pandemic has made the F&B (food and beverage) sector also spin its brains to defend itself from market share. In addition, the concept changes with policies that must be adapted to the competition in the middle of the market. The purpose of this study was to determine the promotion strategy used in rebuilding the image of Pizza Hut during the Covid-19 pandemic. This research is descriptive qualitative, with data collection methods by observation, interviews and documentation which is processed by the data from reducing data to explaining based on findings and correlation of concepts and theories used. The results of the study describe the use of the 7P marketing mix (product, price, place, promotion, people, process and physical evidence) in a promotional strategy that supports the rebuilding of Pizza Hut's image, with a focus on approach to people and products. People who will continue to communicate directly with consumers, and the product becomes a Pizza Hut signature that should not be left behind. The concept of picking up consumers, promotions by lowering prices and other processes that support Pizza Hut promotions. So that the original image as a family restaurant with dining at the place is now closer to consumers and affordable prices for all levels of society and can be achieved not only in related restaurants but can be found in various strategic places while still showing the characteristics of Pizza Hut itself. Abstrak Kondisi Pandemi Covid-19 menjadikan sektor F&B (food and beverage) juga berputar otak untuk tetap mempertahankan dari pangsa pasar. Selain itu, perubahan konsep dengan kebijakan yang harus di adaptasi berdampak pada perebutan pasar ditengah persaingan. Tujuan penelitian ini untuk mengetahui strategi promosi yang digunakan dalam rebuilding image Pizza Hut di masa pandemic Covid-19. Penelitian ini secara kualitatif deskriptif, dengan metode pengumpulan data secara observasi, wawancara dan dokumentasi yang diolah data-data tersebut dari mereduksi data hingga memaparkan berdasarkan temuan dan korelasi konsep dan teori yang digunakan. Hasil penelitian menggambarkan penggunaan bauran pemasaran 7P (product, price, place, promotion, people, process dan physical evidence) dalam strategi promosi yang menunjang rebuilding image Pizza Hut, memfokuskan pendekatannya pada people dan produk. People yang akan mengkomunikasikan langsung kepada konsumen, dan produk tetap menjadi signature Pizza Hut yang tidak boleh ditinggalkan. Konsep jemput konsumen, promosi dengan banting harga serta proses lain yang mendukung promosi Pizza Hut. Sehingga image semula sebagai family restaurant with dining at the place kini menjadi lebih dekat dengan konsumen dan harga yang terjangkau bagi semua lapisan masyarakat serta bisa dijangkau bukan hanya di resto terkait namun bisa ditemukan diberbagai tempat strategis dengan tetap menunjukkan ciri khas dari Pizza Hut itu sendiri.
PARADOKSALITAS REPRESENTASI GENDER DALAM DRAMA KOREA GENDER BENDER “MR. QUEEN” Fina Zahra; Fadli Muhammad Athalarik
Jurnal Komunikasi dan Budaya Vol 3 No 2 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i2.1746

Abstract

This report attempts to explain and criticize gender representation in the gender bender genre drama “Mr. Queen” which overturned gender and its relation to gender discourse in South Korea and in Indonesia. Using Sara Mills' critical discourse analysis, it is evident that the gender representation in “Mr. Queen” is paradoxical; as if offering a gender discourse that breaks the dominant discourse, but in fact it still represents woman as passive subject who continue to be exploited
Pesan Persuasif Menjaring Peluang Investasi dalam Promosi Grand Batang City oleh Kementerian Investasi Shania Mawardini Priliswari; Imaddudin Imaddudin; Fadli M. Athalarik
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 5, No 1 (2023): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v5i1.1304

Abstract

This study was conducted to determine the process of sending persuasive messages in the promotion activities of Grand Batang City by the Ministry of Investment through the Indonesia Investment Webinar Series 2021 event. The method used in this study is a qualitative method with research subjects consisting of the Ministry of Investment promotion division team, Grand Batang team City and the technical team. Data collection was obtained through interviews, observations and documentation conducted online and offline. The results of this study show that how the process of sending persuasive messages carried out in the Indonesia Investment Webinar Series 2021 event is said to be successful when viewed from how potential investors respond when receiving persuasive messages that have been delivered. Persuasive messages are conveyed with the intention of influencing, inviting and persuading from the rational and emotional side of potential investors with both verbal and non-verbal language so that persuasive messages can be conveyed properly. Although there were obstacles due to the tight timing of the event, the team was able to successfully complete the Indonesia Investment Webinar Series 2021 event well.
Pengaruh Penamaan Merek Berbahasa Asing Terhadap Citra Merek Number Sixtyone Kota Bekasi Dengan Kognitif Konsumen Sebagai Variabel Intervening Vira Febrian; Imaddudin Imaddudin; Fadli Muhammad Athalarik
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 6, No 1 (2023): FEBRUARI 2023
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i1.7865

Abstract

Industri fashion telah menjadi gaya hidup dan kepribadian masyarakat dengan persaingan yang sangat ketat, menarik konsumen melalui penggunaan bahasa asing sebagai identitas baru yang dikenal oleh konsumen. Penelitian kuantitatif ini bertujuan untuk mengetahui seberapa besar pengaruh nama merek berbahasa asing terhadap brand image Number Sixty One di Kota Bekasi dengan kognitif konsumen sebagai variabel intervening. Penelitian ini menggunakan metode survei dan pengumpulan data dilakukan dengan menggunakan kuesioner. Populasi dalam penelitian ini adalah 22.320 pengunjung toko Number Sixty One. Sampel penelitian dipilih berdasarkan teknik accidental sampling dengan jumlah 100 responden dan menggunakan SPSS Versi 25. Berdasarkan hasil penelitian dengan taraf signifikansi 5%, disimpulkan: (1) terdapat hubungan positif dan signifikan pengaruh antara variabel nama merek berbahasa asing dan nomor citra merek; (2) terdapat pengaruh positif dan signifikan antara variabel penamaan merek berbahasa asing dan kognitif konsumen number sixty one; (3) terdapat pengaruh positif dan signifikan antara variabel kognitif konsumen dan brand image number sixty one; (4) terdapat pengaruh positif dan signifikan antara variabel penamaan merek berbahasa asing terhadap citra merek dan kognitif konsumen sebagai variabel intervening.Kata kunci: Penamaan Merek Bahasa Asing, Citra Merek, Kognitif Konsumen
REPRESENTASI MULTIKULTURALISME DALAM SEPAK BOLA PRANCIS MASA KINI Fadli Muhammad Athalarik; Arif Susanto
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 1 June 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v19i1.980

Abstract

The arrival of a large number of immigrants made France feel such a huge impact, one of which is the presence of a multicultural situation in French society. One portrait of multiculturalism that deserves the spotlight is football. This study aims to determine the cultural diversity in French society and how multiculturalism is represented in French football. The research method in this research is descriptive qualitative. To analyze this phenomenon, researchers used the Concept of Multicultural and Cross-Cultural Communication. The results of this study stated that in the field of football, multiculturalism can be said to be a gift, because with the presence of many immigrants, France won a lot of glory on the European and World soccer stage. However, on the other hand, the arrival of Multiculturalism in France, faced many challenges and problems in it. The impact caused by multiculturalism is not a small impact, from the existence of crime and terrorism, to the problems present in society such as Islamophobia, xenophobia, anti-semitism and so forth.
The Phenomenon of Citizen Journalism in National Football in Liga 1 Competition Fadli Muhammad Athalarik
Jurnal Indonesia Sosial Sains Vol. 5 No. 03 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i03.1040

Abstract

The football industry in Indonesia is currently starting to develop well, both in terms of owners, management, coaches, players, and supporters. This industry is slowly making many people want to speak out about the issues that occur in football, especially on social media today. One proof of how many people are starting to speak out is the existence of citizen journalism in Indonesian football today. This research aims to find out how citizen journalism is implemented in the League 1 Competition in Indonesian Football. This research uses qualitative research with descriptive methods, as well as collecting data through secondary data through documentation and interviews from social media such as YouTube, Instagram, TikTok, and so on. The results of this research show that there are several ways for the community to implement it, namely the first is Participatory Citizen Journalism using the community to write their personal opinions in the National Media. Second, Citizen Journalism by writing content or producing visual, audio, or even audio-visual content related to specific content topics. Third, News-Media Watchdog Citizen Journalists, namely the media as watchdogs monitor and evaluate the current performance in the football industry through media such as YouTube and Spotify. Lastly, Community Citizen Journalism is how communities, in this case supporters, have their media to inform about their favorite team or voice something related to their favorite team, such as Simamaung.com (Persib Bandung), Jak Online (Persija Jakarta), EmosiJiwaku.com (Persebaya Surabaya).
Membangun Budaya Sadar Bencana melalui Komunikasi Mitigasi pada Masyarakat Desa Cijengkol, Subang, Jawa Barat Imaddudin Imaddudin; Wa Ode Sitti Nurhaliza; Titis Nurwulan Suciati; Asrul Nur Iman; Aan Widodo; Syahrul Hidayanto; Fadli M. Athalarik
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4483

Abstract

Concern for disasters has become the consciousness of every individual, including the people of Cijengkol Village, Subang, West Java. Moreover, disasters can occur at any time and disrupt people's life patterns. This readiness continues to be communicated so that mitigation for all elements of society can be understood and implemented. Through the delivery of information and education in the form of counseling, it is hoped that it can build a culture of awareness of natural, non-natural and social disasters. This counseling method is carried out directly from the initial discussion of the problem to counseling and evaluation which is part of community service activities. As a result, the people of Cijengkol Village, Subang, West Java were cognitively able to understand disasters and their types and became a concern for joint anticipation. Meanwhile, effectively and conatively are not yet completely binding, elements of society should also act as saviors, not wanting to be saved as the main mindset. So that disaster awareness no longer belongs to stakeholders but to the general public who fully implement it.
POLA KOMUNIKASI ANTARPRIBADI RELAWAN KOMUNITAS SIEP (Social Inclusive Education Project) DALAM MENGEMBANGKAN KETERAMPILAN ANAK BERKEBUTUHAN KHUSUS KOMUNITAS SIEP PURWAKARTA TRI APRILIYA KINANTI; TABRANI SJAFRIZAL; FADLI MUHAMMAD ATHALARIK
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 6 No 02 (2024): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MEI -ADUSTUS 2024
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pola komunikasi antarpribadi relawan komunitas SIEP (Social Inclusive Education Project) dalam mengembangkan keterampilan anak berkebutuhan khusus komunitas SIEP Purwakarta. Penelitian ini menggunakan motode kualitatif deskriptif. Teknik pengumpulan data menggunakan teknik observasi, dokumentasi, wawancara dengan satu key informan dan sembilan informan diantaranya dengan pendiri komunitas SIEP, enam relawan yang tergabung dalam komunitas SIEP, dan tiga anak berkebutuhan khusus, Hasil penelitian ini menunjukan bahwa komunikasi relawan SIEP dengan anak berkebutuhan khusus menggunakan pola komunikasi primer yakni pola komunikasi berupa penyampaian pesan secara verbal dan nonverbal dalam berkomunikasi dengan anak berkebutuhan khusus secara tatap muka dan pola komunikasi sirkular yakni bentuk komunikasinya adalah komunikasi dua arah dimana pola tersebut terdapat unsur feedback atau reaksi dari komunikan. Hasil penelitian ini menunjukan pola komunikasi primer dan sirkular yang mengacu pada efektivitas komunikasi antarpribadi antara relawan dan anak berkebutuhan khusus diperoleh melalui keterbukaan, empati, sikap mendukung, sikap positif, dan kesetaraan.
Co-Authors Aan Widodo Achmad, Fariz Apriliana, Tri Alida Aprio, Aqza Araieza Dewa, Rama Fina Zahra Hani Astuti Hidayanto, Syahrul Imaddudin, Imaddudin Iman, Asrul Nur Intan Dwi Yuliana Nasaruddin Siregar Nur Iksan Rafi Ardani Rama Dewa Shania Mawardini Priliswari Stefanny, Jovanca Suciati, Titis Nurwulan TABRANI SJAFRIZAL TRI APRILIYA KINANTI Udi Rusadi Vira Febrian Wa Ode Sitti Nurhaliza Yuliana, Intan Dwi