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All Journal Journal of Commerce Management and Tourism Studies
Ni Ketut Masih
Politeknik Negeri Bali, INDONESIA
Humanities Economics, Econometrics & Finance Social Sciences

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E-commerce and digitalization drive Indonesian export growth, competitiveness, and global market expansion Ni Ketut Masih; I Gede Wahyu Antara Kurniawan; I Ketut Suarja
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.330

Abstract

This study examines how the expansion of e-commerce and the broader digital economy influences Indonesia’s export growth across provinces and sectors. Building on evidence that digitalization and e-commerce enhance export volumes and competitiveness but also generate regional disparities and supply‑chain frictions, the research aims to quantify these effects and identify strategic policy levers. Using panel data for 34 provinces from 2013–2023, the study constructs a composite digitalization index (internet infrastructure, e‑commerce intensity, digital payments) via the entropy method and estimates fixed‑effects and mediation models linking digitalization, sectoral composition, and exports. Econometric analysis tests heterogeneity between western/central and eastern regions and the mediating role of MSME digital adoption and logistics performance. The findings are expected to show that stronger digital development is associated with higher export volumes, especially for MSMEs, while weaker regions and sectors risk being left behind. The paper concludes with policy recommendations for digital infrastructure, skills, and export‑oriented e‑commerce ecosystems to support inclusive export growth.
E-commerce and digitalization drive Indonesian export growth, competitiveness, and global market expansion Ni Ketut Masih; I Gede Wahyu Antara Kurniawan; I Ketut Suarja
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.330

Abstract

This study examines how the expansion of e-commerce and the broader digital economy influences Indonesia’s export growth across provinces and sectors. Building on evidence that digitalization and e-commerce enhance export volumes and competitiveness but also generate regional disparities and supply‑chain frictions, the research aims to quantify these effects and identify strategic policy levers. Using panel data for 34 provinces from 2013–2023, the study constructs a composite digitalization index (internet infrastructure, e‑commerce intensity, digital payments) via the entropy method and estimates fixed‑effects and mediation models linking digitalization, sectoral composition, and exports. Econometric analysis tests heterogeneity between western/central and eastern regions and the mediating role of MSME digital adoption and logistics performance. The findings are expected to show that stronger digital development is associated with higher export volumes, especially for MSMEs, while weaker regions and sectors risk being left behind. The paper concludes with policy recommendations for digital infrastructure, skills, and export‑oriented e‑commerce ecosystems to support inclusive export growth.
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers I Ketut Santra; Anak Agung Ayu Mirah Kencanawati; Ni Nyoman Teristiyani Winaya; Ni Ketut Masih; I Made Sura Ambara Jaya
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
The impact of QRIS implementation on the growth and competitiveness of small tourism businesses in Bali Anak Agung Ayu Mirah Kencanawati; I Made Sura Ambara Jaya; Ni Ketut Masih; Ni Nyoman Supiatni
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.390

Abstract

The implementation of the Quick Response Code Indonesian Standard (QRIS) has emerged as a pivotal development in the digital transformation of Indonesia’s payment systems. In Bali, a region heavily dependent on tourism, the adoption of QRIS has significant implications for the growth and competitiveness of small tourism-related businesses. This study investigates the extent to which QRIS has contributed to enhancing operational efficiency, market accessibility, and financial inclusion among micro, small, and medium enterprises (MSMEs) in the tourism sector. Using a mixed-methods approach combining quantitative survey data and qualitative interviews with small business owners in key tourist destinations such as Ubud, Seminyak, and Nusa Penida, this research identifies key drivers and challenges associated with QRIS usage. Findings indicate that QRIS adoption has reduced transaction costs, improved customer convenience, and enhanced business visibility among domestic and international tourists. Moreover, QRIS facilitates better financial record-keeping, which is instrumental in accessing microcredit and other forms of institutional support. Despite its benefits, challenges persist, particularly related to digital literacy, infrastructure availability, and inconsistent regulatory enforcement. The study concludes that while QRIS significantly boosts competitiveness and resilience among small tourism enterprises, its optimal impact depends on sustained digital education, government incentives, and inclusive policy frameworks. This paper contributes to the growing body of literature on digital payment systems and MSME development in emerging economies. It offers actionable recommendations for policymakers, financial institutions, and tourism stakeholders aiming to maximize the socioeconomic impact of QRIS in Indonesia and beyond.
Co-Authors Anak Agung Ayu Mirah Kencanawati I Gede Wahyu Antara Kurniawan I Ketut Santra I Ketut Suarja I Made Sura Ambara Jaya Ni Nyoman Supiatni Ni Nyoman Teristiyani Winaya