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All Journal Journal of Applied Sciences in Accounting, Finance, and Tax Journal of Commerce Management and Tourism Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Jaya, I Made Sura Ambara
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Evaluating quality and price: A comprehensive analysis of maybelline vinyl ink Jaya, I Made Sura Ambara; Santra, I Ketut; Apriani, Luh Ketut
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i1.18

Abstract

This study evaluates the quality and pricing of Maybelline Vinyl Ink, a widely popular cosmetic product, to provide insights into consumer perceptions and purchasing behaviour. The research focuses on three primary objectives: understanding the criteria that define cosmetic product quality, comparing Maybelline Vinyl Ink’s pricing with competitors, and analysing factors that influence consumer purchasing decisions. A mixed-methods approach was employed for data collection, incorporating a detailed review of user feedback from various platforms, ingredient analysis, and a comparative market study. Qualitative data provided insights into consumer satisfaction and preferences, while quantitative analysis helped assess market trends and pricing dynamics. The findings reveal that consumers often associate higher prices with superior quality, but this perception is not always accurate. Many affordable beauty products, including Maybelline Vinyl Ink, are recognized for delivering comparable, if not better, performance. Maybelline Vinyl Ink is particularly praised for its rich pigmentation, smooth application, and long-lasting formula. However, some users reported concerns about potential dryness or discomfort after extended wear, which could influence repeat purchases among certain segments. The analysis highlights the importance of balancing quality and pricing in maintaining brand reputation and consumer trust. Maybelline has successfully positioned itself as a reliable brand by offering products that cater to a diverse audience, combining quality and affordability. The study also underscores the role of product innovation, ingredient transparency, and effective marketing in shaping consumer behaviour in the competitive beauty industry. In conclusion, Maybelline Vinyl Ink exemplifies a product that strikes a balance between cost and quality, meeting the expectations of a broad consumer base. The findings provide valuable insights for both consumers and industry players, emphasizing the need for continuous product improvement and competitive pricing strategies in the cosmetics market.
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers Santra, I Ketut; Kencanawati, Anak Agung Ayu Mirah; Winaya, Ni Nyoman Teristiyani; Masih, Ni Ketut; Jaya, I Made Sura Ambara
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
Variance analysis as a tool of controlling food and beverage costs at Masmara Resort Canggu Dewi, Ni Ketut Motik Diah Amara; Karmana, I Wayan; Jaya, I Made Sura Ambara
Journal of Applied Sciences in Accounting, Finance, and Tax Vol. 7 No. 1 (2024): April 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasafint.v7i1.1-14

Abstract

This research focuses on controlling food and beverage costs at Masmara Resort Canggu due to adverse variances between standard costs and actual costs. This study aims to determine the variance between standard costs and actual costs and the causes of variance and how to control food and beverage costs. This type of research is mixed method study, which is a sequential mixed methods strategy was used, especially a sequential exploratory strategy. The data sources used are primary data in the form of interview and observation results and secondary data in the form of standard recipes, reconciliation reports, sales reports, standard cost reports and actual cost reports. The data analysis techniques used are quantitative analysis techniques and control techniques. The results showed an unfavourable variance both in terms of the quantity of raw material use and also the price of raw materials caused by differences in the use of raw material quantities and differences in standard raw material prices with the actual. For food and beverage cost control, there are still discrepancies when purchasing goods above the standard price, receiving goods is carried out by unauthorized staff, storage does not match the type and does not apply the FIFO (First In First Out) system, and the production section does not use the standard recipe that has been set.
The impact of QRIS implementation on the growth and competitiveness of small tourism businesses in Bali Kencanawati, Anak Agung Ayu Mirah; Jaya, I Made Sura Ambara; Masih, Ni Ketut; Supiatni, Ni Nyoman
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.390

Abstract

The implementation of the Quick Response Code Indonesian Standard (QRIS) has emerged as a pivotal development in the digital transformation of Indonesia’s payment systems. In Bali, a region heavily dependent on tourism, the adoption of QRIS has significant implications for the growth and competitiveness of small tourism-related businesses. This study investigates the extent to which QRIS has contributed to enhancing operational efficiency, market accessibility, and financial inclusion among micro, small, and medium enterprises (MSMEs) in the tourism sector. Using a mixed-methods approach combining quantitative survey data and qualitative interviews with small business owners in key tourist destinations such as Ubud, Seminyak, and Nusa Penida, this research identifies key drivers and challenges associated with QRIS usage. Findings indicate that QRIS adoption has reduced transaction costs, improved customer convenience, and enhanced business visibility among domestic and international tourists. Moreover, QRIS facilitates better financial record-keeping, which is instrumental in accessing microcredit and other forms of institutional support. Despite its benefits, challenges persist, particularly related to digital literacy, infrastructure availability, and inconsistent regulatory enforcement. The study concludes that while QRIS significantly boosts competitiveness and resilience among small tourism enterprises, its optimal impact depends on sustained digital education, government incentives, and inclusive policy frameworks. This paper contributes to the growing body of literature on digital payment systems and MSME development in emerging economies. It offers actionable recommendations for policymakers, financial institutions, and tourism stakeholders aiming to maximize the socioeconomic impact of QRIS in Indonesia and beyond.
Co-Authors Apriani, Luh Ketut Dewi, Ni Ketut Motik Diah Amara I Ketut Santra I Wayan Karmana, I Wayan Kencanawati, Anak Agung Ayu Mirah Masih, Ni Ketut Supiatni, Ni Nyoman Winaya, Ni Nyoman Teristiyani