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The Impact of Digital Economy Development and Its Effect on the Income of Micro, Small and Medium Enterprises Actors Eliana Eliana; Hapsari Widayani; Andika Isma
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research was conducted with the aim of knowing how the impact of the development of the Digital Economy and its influence on the income of MSME Business Actors in Makassar City. The research method used is descriptive qualitative research, the way data is collected is through observation, interviews, questionnaires and documentation. The informants in this study were MSME business actors in Makassar City, totaling 96 entrepreneurs as research objects. The results of this study indicate a positive and significant effect of the digital economy on the income of MSME business actors in Makassar City. While the factors that support and hinder the MSME sector in the perspective of the digital economy are the ability to know the use of technological media which is a supporting indicator of the success of the digtal economy. The development of the digital economy is an important factor in the success of a business, therefore it is necessary to increase knowledge about the digital economy for business actors so that in running their business there is an increase in terms of allocating good income for future businesses and also by better mastering emerging digital technology in order to attract customers from various regions and be more efficient in promoting their products.
Transformasi Keuangan Komunitas: Implementasi Pembukuan Online untuk Toko Kelontong di Sepanjang Urban Ramindra Rd Eliana Eliana; Malahayatie Malahayatie; Rahma Nurzianti; Yani Rizal
Seumike : Society Progress Journal Vol. 1 No. 2 (2025): SEUMIKE
Publisher : Bansigom Na Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64826/seumike.v1i2.0063

Abstract

Artikel ini membahas transformasi keuangan komunitas melalui implementasi sistem pembukuan online pada toko kelontong yang tersebar di sepanjang kawasan urban Ramindra Rd. Dalam era digitalisasi yang terus berkembang, toko kelontong tradisional menghadapi tantangan dalam pengelolaan keuangan yang efisien dan transparan. Penelitian ini bertujuan untuk mengevaluasi dampak penggunaan aplikasi pembukuan digital terhadap peningkatan literasi keuangan, efisiensi operasional, serta keberlanjutan usaha mikro di lingkungan urban. Metode penelitian menggunakan pendekatan studi kasus dengan observasi langsung, wawancara, dan analisis data keuangan sebelum dan sesudah implementasi sistem. Hasil menunjukkan bahwa digitalisasi pembukuan mampu meningkatkan akurasi pencatatan, mempercepat proses pengambilan keputusan, serta memperkuat daya saing toko kelontong di tengah persaingan modern retail. Kesimpulan dari studi ini menekankan pentingnya pelatihan dan pendampingan berkelanjutan dalam penerapan teknologi digital bagi pelaku usaha mikro agar transformasi keuangan komunitas dapat berlangsung secara inklusif dan berkelanjutan.