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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Manajemen
Anton A.P. Sinaga
Universitas Methodist Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH CITRA MEREK, KONTEN, DAN e-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN SPOTIFY ( STUDI KASUS MAHASISWA PROGRAM STUDI MANAJEMEN ANGKATAN 2022 – 2023 UNIVERSITAS METHODIST INDONESIA Tri Hartati Margaretha Sihombing; Anton A.P. Sinaga; Junika Napitupulu
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.12414

Abstract

The rapid development of digital technology has significantly changed consumer behavior in accessing entertainment services, particularly music streaming platforms such as Spotify. Intensifying competition in the industry requires companies to better understand the factors that influence customer satisfaction. This study aims to analyze the effect of brand image, content, and e-service quality on customer satisfaction among students of the Management Study Program, class of 2022–2023, at the Indonesian Methodist University.This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 227 respondents who are active Spotify users, selected using a purposive sampling technique. The data were analyzed using multiple linear regression with the assistance of IBM SPSS software.The findings indicate that brand image, content, and e-service quality each have a positive and significant effect on customer satisfaction. Furthermore, when tested simultaneously, these three variables also show a positive and significant influence on Spotify customer satisfaction. The coefficient of determination reveals that brand image, content, and e-service quality collectively explain a substantial proportion of the variance in customer satisfaction, while the remaining variance is attributed to other factors beyond the scope of this study.These results highlight the importance of maintaining a strong brand image, providing relevant and high-quality content, and continuously improving e-service quality to enhance customer satisfaction. This is particularly important for students, who represent a key segment of active users of digital streaming services.
Pengaruh Kompetensi, Budaya Organisasi, dan Disiplin terhadap Kinerja Pegawai pada Perpustakaan Universitas Sumatera Utara Doni Kristopel Sinaga; Anton A.P. Sinaga; Elperida J. Sinurat
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7255

Abstract

This study examines the influence of competence, organizational culture, and discipline on employee performance at the Library of the University of Sumatera Utara. The research is grounded in the crucial role of libraries in supporting the Tri Dharma of Higher Education and the need for optimal employee performance to ensure effective library services and operations. Using a correlational and associative approach, data were collected through a survey using questionnaires distributed to all 71 library employees, applying a saturated sampling method. The data were analyzed using multiple linear regression to assess both partial and simultaneous effects of the independent variables on employee performance. The findings reveal that competence, organizational culture, and discipline have a positive and significant impact on employee performance. The coefficient of determination (R²) is 0.528, indicating that 52.8% of employee performance can be explained by these three variables, while the remaining 47.2% is influenced by other factors not examined in this study. The study recommends enhancing employee competence through continuous development programs, providing motivation to encourage skill improvement, fostering an adaptive organizational culture, and ensuring consistent discipline management. These efforts are essential to improving employee performance and strengthening the overall effectiveness of the institution.
Co-Authors Doni Kristopel Sinaga Elperida Juniarni Sinurat Junika Napitupulu Tri Hartati Margaretha Sihombing