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All Journal Jurnal Manajemen DIVERSIFIKASI
Iqbal Mei Setiawan
Universitas Muhammadiyah Metro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Online Customer Review Terhadap Keputusan Pembelian Dengan Harga Sebagai Variabel Intervening Di Market Place Shopee (Studi Pada Mahasiswa FEB Angkatan 2019 Universitas Muhammadiyah Metro) Intan Ayu Delisa; Ardiansyah Japlani; Iqbal Mei Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.4337

Abstract

Internet users have gone a step further not only to communicate but also to book vehicles,trade, work and even buy property. With the emergence of consumers' need to make decisionsquickly without being bound by space and time as well as the need to manifest themselves incyberspace, this will have a direct or indirect impact on consumer behavior in buying andusing products online. The survey method was chosen as the primary data source. The surveymethod focuses on collecting data from respondents who have certain information, thusenabling researchers to solve problems. Data collection was carried out using aquestionnaire instrument or questionnaire. In this study, the population was undergraduatestudents at UM Metro, namely students at the Faculty of Economics. The sampling techniqueused accidental sampling with a total sample of 75 people. Data collection techniques usinga questionnaire with a Likert scale. The results of the study show that 1) there is a positiveand significant influence between Online Customer Reviews on Purchasing Decisions 2)there is a positive and significant influence between Online Customer Reviews on Price 3)there is a positive and significant influence between Price on Purchase Decision
Analisis Promosi, Word Of Mouth Dan Citra Merek Pengaruhnya Terhadap Minat Beli Pada Pengunjung Di Toko Qolsa Metro Vivi Ardilia Sari; Nina Lelawati; Nani Septiana; Iqbal Mei Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4125

Abstract

Based on the tests that have been carried out by researchers using data analysis techniques using tests (validity test and reliability test) testing requirements analysis using (normality test and multiple linear regression analysis test) and hypothesis testing using (t test, significant F test and F test the coefficient of determination R2) gets the result that only promotion and word of mouth variables have a significant influence on purchase intention, while the image variable does not influence and is not significant on purchase intention. Likewise for the simultaneous tests that have been carried out, the results show that the variables that influence buying interest are only 43.4%.
Co-Authors Ardiansyah Japlani, Ardiansyah Intan Ayu Delisa Nani Septiana Nina Lelawati Vivi Ardilia Sari