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p-Index From 2021 - 2026
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All Journal Journal of Social Humanities and Education: Scripta Humanika Servitia: Journal of Community Service and Engagement
Lilian Lilian
Politeknik Bina Madani
Humanities Education Social Sciences Transportation Other

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Branding Identitas Visual Umkm Kue Cincin Mpo Wida Ayu Ambarwati; Yulita Wibowo; Ratna Sari Dewi; Tuti Achyani; Lilian Lilian; Erick Imanuel; M. Aris Arfani Aruna
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/0e8zxs60

Abstract

This study examines the development of visual brand identity for MSMEs through a non-empirical experimental design approach, focusing on strategic planning and the production of visual artifacts as solutions to branding challenges. The case study of Kue Cincin Mpo Wida reveals initial inconsistencies in visual elements, lack of content structure, and weak brand representation on digital platforms. The intervention involved the formulation of a structured visual system based on content pillars, supported by the integration of digital and physical media to enhance brand coherence across multiple touchpoints. The results indicate that the implementation of a systematic visual identity not only improves aesthetic consistency but also transforms communication practices into more strategic and organized processes. Furthermore, the developed system functions as an operational guideline that enables business actors to manage branding activities independently and sustainably. The findings highlight that design-driven branding contributes to strengthening managerial capacity, fostering brand awareness, and supporting long-term competitiveness of MSMEs in digital environments.
Marosok Dalam Perspektif Desain Media: Kajian Komunikasi Visual Pada Tradisi Transaksi Tradisional Minangkabau Lilian Lilian; Immanuel Immanuel; Hasan Basri Durin; Muhammad Rizki
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 4 (2026): May: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/8r1qzg02

Abstract

This study examines the marosok tradition of the Minangkabau community as a form of nonverbal communication through the lens of media design, focusing on its visual communication structure and potential transformation into contemporary media practices. Employing a qualitative descriptive approach with a visual ethnography paradigm, data were collected through participatory observation, in-depth interviews, and visual documentation in a livestock market setting. The findings reveal that marosok operates as a structured system of tactile-kinetic signs, where finger gestures, pressure, and concealed interaction within cloth function as symbolic codes representing numerical values and negotiation agreements. This system demonstrates consistency, efficiency, and simplicity, aligning with core principles of visual communication design. Beyond its economic function, marosok embodies ethical values such as trust, discretion, and mutual understanding, which are embedded within its symbolic interactions. The study further argues that these culturally grounded visual elements can be translated into modern media design frameworks, including interactive and user-centered design contexts. By integrating local wisdom into design practices, this research contributes to the development of culturally responsive visual communication models that reinforce identity while maintaining relevance in digital environments
Co-Authors Ayu Ambarwati Erick Imanuel Hasan Basri Durin Immanuel Immanuel M. Aris Arfani Aruna Muhammad Rizki Ratna Sari Dewi Tuti Achyani Yulita Wibowo