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All Journal SENADA : Semangat Nasional Dalam Mengabdi Servitia: Journal of Community Service and Engagement
Ratna Sari Dewi
Politeknik Bina Madani
Humanities Education Social Sciences Transportation Other

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Dukungan video marketing promotion dan brand awareness di PT. Duta Swarna Dwipa Ratna Sari Dewi; Azhari Amri; winda
SENADA : Semangat Nasional Dalam Mengabdi Vol. 3 No. 1 (2022): SENADA : Semangat Nasional Dalam Mengabdi
Publisher : Politeknik Bina Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56881/senada.v3i1.144

Abstract

Pengabdian masyarakat ini bertujuan untuk memberikan kontribusi dalam meningkatkan brand awareness PT. Duta Swarna Dwipa melalui pemanfaatan video marketing promotion. PT. Duta Swarna Dwipa adalah sebuah perusahaan yang bergerak di bidang produk atau layanan tertentu dan memiliki potensi yang cukup besar untuk berkembang lebih lanjut. Namun, pada saat awal pelaksanaan pengabdian, perusahaan menghadapi tantangan dalam meningkatkan kesadaran merek mereka di tengah persaingan pasar yang ketat. Hasil dari pengabdian ini menunjukkan peningkatan yang signifikan dalam brand awareness PT. Duta Swarna Dwipa. Terjadi peningkatan dalam jumlah pengikut media sosial, tayangan video, dan interaksi dari audiens. Perusahaan juga mengalami peningkatan dalam tingkat pencarian merek dan pemahaman konsumen tentang nilai-nilai perusahaan.
Branding Identitas Visual Umkm Kue Cincin Mpo Wida Ayu Ambarwati; Yulita Wibowo; Ratna Sari Dewi; Tuti Achyani; Lilian Lilian; Erick Imanuel; M. Aris Arfani Aruna
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/0e8zxs60

Abstract

This study examines the development of visual brand identity for MSMEs through a non-empirical experimental design approach, focusing on strategic planning and the production of visual artifacts as solutions to branding challenges. The case study of Kue Cincin Mpo Wida reveals initial inconsistencies in visual elements, lack of content structure, and weak brand representation on digital platforms. The intervention involved the formulation of a structured visual system based on content pillars, supported by the integration of digital and physical media to enhance brand coherence across multiple touchpoints. The results indicate that the implementation of a systematic visual identity not only improves aesthetic consistency but also transforms communication practices into more strategic and organized processes. Furthermore, the developed system functions as an operational guideline that enables business actors to manage branding activities independently and sustainably. The findings highlight that design-driven branding contributes to strengthening managerial capacity, fostering brand awareness, and supporting long-term competitiveness of MSMEs in digital environments.
Co-Authors Ayu Ambarwati Azhari Amri Erick Imanuel Lilian Lilian M. Aris Arfani Aruna Tuti Achyani winda Yulita Wibowo