Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Servitia: Journal of Community Service and Engagement Ascendia: Journal of Economic and Business Advancement
Ayu Ambarwati
Politeknik Bina Madani
Humanities Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Analisa Strategi Digital Marketing Adidas dalam Membangun Brand Awareness di Kalangan Generasi Z di Kabupaten Bekasi Leni Sugiyanti; Yulita Yulita; Ayu Ambarwati; Rendy Permana; Muhammad Daffa Fadhillah
Journal of Economic and Business Advancement Vol. 1 No. 2 (2025): December: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/7xre0c65

Abstract

This study analyzes the effectiveness of Adidas’ digital marketing strategy in building brand awareness among Generation Z in Bekasi Regency. The research focuses on how digital initiatives, including social media engagement, interactive content, and online promotional activities, contribute to strengthening consumer recognition and perception of the brand. Adidas utilizes various digital platforms that align with Generation Z’s media consumption patterns, emphasizing visually appealing content, concise messaging, and communication styles that match their preferences. The findings indicate that digital marketing plays a central role in capturing attention, encouraging interaction, and enhancing the overall brand image within this demographic group. Continuous exposure through platforms such as Instagram, TikTok, and online campaigns helps shape a stronger understanding of Adidas’ identity and product values. Moreover, the use of trend-based promotions and relatable digital communication increases emotional connection and encourages positive consumer responses. Overall, the study concludes that Adidas’ digital marketing strategy is effective in elevating brand awareness and reinforcing the brand’s position among young consumers in Bekasi Regency.  
Branding Identitas Visual Umkm Kue Cincin Mpo Wida Ayu Ambarwati; Yulita Wibowo; Ratna Sari Dewi; Tuti Achyani; Lilian Lilian; Erick Imanuel; M. Aris Arfani Aruna
Journal of Community Service and Engagement Vol 1 No 2 (2026): February: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/0e8zxs60

Abstract

This study examines the development of visual brand identity for MSMEs through a non-empirical experimental design approach, focusing on strategic planning and the production of visual artifacts as solutions to branding challenges. The case study of Kue Cincin Mpo Wida reveals initial inconsistencies in visual elements, lack of content structure, and weak brand representation on digital platforms. The intervention involved the formulation of a structured visual system based on content pillars, supported by the integration of digital and physical media to enhance brand coherence across multiple touchpoints. The results indicate that the implementation of a systematic visual identity not only improves aesthetic consistency but also transforms communication practices into more strategic and organized processes. Furthermore, the developed system functions as an operational guideline that enables business actors to manage branding activities independently and sustainably. The findings highlight that design-driven branding contributes to strengthening managerial capacity, fostering brand awareness, and supporting long-term competitiveness of MSMEs in digital environments.
Pengaruh Rasio Keuangan dan Earning per Share terhadap Harga Saham Perusahaan Sektor Finansial di Bursa Efek Indonesia Periode 2021–2023 Ellynawati Ellynawati; Tuti Achyani; David Chandrawan; Anna Fajarwaty; Ayu Ambarwati; Shakira Sitirouloh Tuanaya
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v89k6g04

Abstract

This study examines the effect of financial ratios and earnings per share on stock prices of financial sector companies listed on the Indonesia Stock Exchange during 2021–2023. Using a quantitative explanatory design with panel data regression, the sample consists of firms selected through purposive sampling based on data completeness and consistency. The independent variables include return on assets, return on equity, net profit margin, and earnings per share, while stock price is measured by annual closing price. The results indicate that earnings per share demonstrates the strongest and most consistent positive influence on stock prices, while profitability ratios show varying levels of significance across models. Simultaneous testing confirms that all variables jointly affect stock prices, and model evaluation suggests that the fixed effect specification provides the best fit with satisfactory explanatory power. These findings support signaling theory and fundamental analysis, emphasizing the importance of financial performance indicators in investor decision making.  
Co-Authors Anna Fajarwaty David Chandrawan Ellynawati Ellynawati Erick Imanuel Leni Sugiyanti Lilian Lilian M. Aris Arfani Aruna Muhammad Daffa Fadhillah Ratna Sari Dewi Rendy Permana Shakira Sitirouloh Tuanaya Tuti Achyani Yulita Wibowo Yulita Yulita