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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Devotion: Journal of Research and Community Service Mandalika Journal of Business and Management Studies Motivasi: Jurnal Manajemen dan Bisnis
Fitra Mulya
Universitas Rokania, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strengthening Mindset and Entrepreneurial Attitudes in Facing Challenges through Kenduri Budaya Benteng Tujuh Lapis in Rokan Hulu Regency Alfa Syahputra; Junifar Akmal; Fitra Mulya; Willi Meilita; Toni Ahmad Subekti; Nurmala Sari
Devotion : Journal of Research and Community Service Vol. 7 No. 3 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i3.25651

Abstract

This community service activity aims to strengthen the entrepreneurial mindset and attitudes of the community in facing various social and economic challenges through a local cultural approach. The activity was carried out as part of the Kenduri Budaya Benteng Tujuh Lapis series, with the author serving as a speaker on the theme of Entrepreneur: Mindset and Attitude in Facing Challenges. The activity was held at the Benteng Tujuh Lapis Tuanku Tambusai, Dalu-Dalu, Luhak Tambusai, Rokan Hulu Regency, Riau Province. It was organized by the Cultural Preservation Center (Balai Pelestarian Kebudayaan/BPK) Region IV of Riau and the Riau Islands, in collaboration with LKA Luhak Tambusai. Implementation methods included educational lectures, interactive discussions, and a participatory approach. The results demonstrated an increase in participants' understanding of the importance of a positive mindset, adaptive attitude, and psychological resilience as the foundational pillars of entrepreneurship in navigating challenges and leveraging local cultural potential in a sustainable manner. The implication of this activity is the development of a community empowerment model that integrates local cultural values with entrepreneurship education, which may be replicated in other regions with comparable cultural richness.
The Impact of Artificial Intelligence Adoption on Human Resource Management Practices Today Fitra Mulya; Raden Roro Lia Chairina; Sulistiyanto Sulistiyanto
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.455

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology that significantly influences contemporary Human Resource Management (HRM) practices. This study examines the impact of AI adoption on HRM functions, focusing on its opportunities, challenges, ethical implications, and strategic contributions to organizational performance. The research employed a qualitative approach using library research and a narrative literature review. Twenty peer-reviewed publications published between 2021 and 2026 were systematically selected based on predefined inclusion criteria, including relevance to AI-enabled HRM, publication period, academic quality, and full-text availability. The selected literature was analyzed using thematic analysis to identify recurring patterns, major themes, and emerging trends related to AI implementation in HRM. The findings indicate that AI adoption has transformed recruitment and selection, employee training and development, performance management, workforce analytics, and strategic workforce planning by improving efficiency, supporting data-driven decision-making, enabling personalized employee development, and enhancing organizational agility. However, significant challenges remain, including algorithmic bias, privacy concerns, lack of transparency, accountability issues, and employee resistance. Successful AI adoption depends not only on technological capabilities but also on organizational readiness, ethical governance, leadership support, and employee acceptance. Unlike previous reviews that primarily examine individual HR functions or specific AI applications, this study provides an integrated synthesis of technological, organizational, strategic, and ethical dimensions within a unified analytical framework, offering a more comprehensive understanding of AI-driven HRM transformation. The findings highlight the importance of balancing technological innovation with human-centered management practices to ensure sustainable and responsible AI implementation.
Electronic Word of Mouth dan Pengaruhnya pada Minat Beli Produk Ramah Lingkungan di Rokan Hulu Toni Ahmad Subekti; Fitra Mulya; Nurmala Sari; Willi Meilita; Alfa Syahputra; Junifar Akmal
MOTIVASI Vol. 11 No. 1 (2026): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v11i1.2133

Abstract

Purpose– This study investigates the influence of electronic word of mouth (eWOM) on green purchase intention. Design/methodology– The type of research used is a quantitative approach. Data collection was conducted using a questionnaire administered via Google Forms. Respondents must meet the following criteria: be at least 16 years old and have used environmentally friendly products for at least the past three months. Instrument testing was conducted with 50 respondents. This study was conducted in Rokan Hulu Regency, Riau Province. This study used Structural Equation Modeling (SEM) with data from 300 respondents. Findings - The results of the study showed that eWOM Quality, eWOM Usefulness, eWOM adoption, and attitude toward eWOM have a significant positive effect on green purchase intention. However, eWOM credibility was found to have no significant effect on green purchases
Co-Authors Alfa Syahputra Junifar Akmal Nurmala Sari Raden Roro Lia Chairina Sulistiyanto Sulistiyanto Toni Ahmad Subekti Willi Meilita