Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Global Advances in Business Studies
Nelson Lajuni
Universiti Malaysia Sabah
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MEASURING THE EFFECTIVENESS OF ELECTRONIC WORD-OF-MOUTH AND BRAND IMAGE IN SHAPING PURCHASE INTENTION Angga Kurniawan; Nelson Lajuni; Tasrim Tasrim; Cyntiani Putri; Ali Mufti Hasyim Kurniawan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7457

Abstract

This study aims to analyze the effects of Electronic Word of Mouth Effect, Brand Image, and Email Marketing on Purchase Intention in the context of purchasing official MotoGP merchandise. It was conducted among respondents who are members of large motorcycle communities in Indonesia with a high interest in MotoGP, but who never purchased official merchandise. Its data were collected through a questionnaire using a Likert scale and analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. The results indicate that the Electronic Word of Mouth Effect has a positive influence on Purchase Intention. The consumers’ recommendations, reviews, and digital communication play an important role in shaping purchase intentions toward MotoGP merchandise. Email Marketing has a positive influence on Purchase Intention, confirming the effectiveness of direct and personalized marketing communication in encouraging purchase interest. Yet, brand Image does not show a significant effect on Purchase Intention. It indicated that the MotoGP brand image has not become a dominant factor for consumers who lack prior purchasing experience. These findings emphasize the importance of optimizing digital marketing strategies based on Electronic Word of Mouth and Email Marketing to enhance consumers’ purchase intentions toward MotoGP merchandise.
Cybersecurity risk awareness in mobile banking: evidence from Sabah, Malaysia Rosle Mohidin; Nelson Lajuni; Rahayu Lestari; Wahyu Wastuti; Dg Safrina Ag Budin; Olufemi Adewale Ogunkoya; Monica Dewi; Hari Muharam; Salmah
Global Advances in Business Studies Vol. 4 No. 2 (2025): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.004.02.2

Abstract

This study investigates how Sabahan perceive and respond to cybersecurity risks when using mobile banking. This study employed partial least squares structural equation modeling (PLS-SEM) and focused on four main factors: user awareness and behavior (UAB), mobile device security (MDS), banking app security features (BASF), and perceived cybersecurity threats (CT). A total of 350 questionnaires were distributed, and 286 valid responses were analyzed. The results indicate that UAB, MDS, and BASF all play a significant role in shaping cybersecurity risk awareness (CRA), while CT showed little to no direct effect. These findings suggest that improving user education and promoting secure practices are just as important as technical safeguards. In particular, enhancing digital literacy among less tech-savvy users, ensuring that security features are simple to use, and strengthening device protections can all help reduce risks of cybersecurity. The study concludes that a combination of user-focused education and stronger security standards is necessary to improve the overall safety of mobile banking services.
Co-Authors Ali Mufti Hasyim Kurniawan Angga Kurniawan Cyntiani Putri Dg Safrina Ag Budin Hari Muharam Monica Dewi Olufemi Adewale Ogunkoya Rahayu Lestari Rosle Mohidin Salmah Tasrim, Tasrim Wahyu Wastuti