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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Parameter Jurnal Darma Agung Southeast Asian Journal of Management and Research
Angga Kurniawan
STIE Tribuana Bekasi
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA CV. PELITA HARAPAN BEKASI Angga Kurniawan
PARAMETER Vol. 4 No. 1 (2019): PARAMETER
Publisher : Sekolah Tinggi Ilmu Ekonomi Tribuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.703 KB) | DOI: 10.37751/parameter.v4i1.30

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Motivasi Kerja terhadap kinerja Karyawan dalam melakukan menyebarkan kuesioner pada karyawan CV. Pelita Harapan Bekasi. Dalam penelitian ini, metode penelitian yang digunakan adalah metode deskriptif dan kuantitatif. Teknik pengumpulan data yang dilakukan penulis adalah penelitian kepustakaan guna memperoleh data sekunder, serta penelitian lapangan guna memperoleh data primer dengan wawancara dan penyebaran kuesioner yang dibagikan kepada 100 responden. Berdasarkan hasil perhitungan kuesioner, dapat diketahui bahwa perhitungan statistik terhadap variabel X yaitu Motivasi Kerja dan variabel Y adalah Kinerja Karyawan dapat diperoleh Hasil uji t bahwa Motivasi Kerja mempunyai tingkat signifikasi sebesar 0,000 dan nilai t hitung sebesar 0,7.597 jadi t hitung > dari tabel maka Ha ditolak artinya Motivasi Kerja berpengaruh signifikan terhadap Kinerja Karyawan. Melihat hasil uji F memiliki signifikasi 0.000 lebih kecil dari 0,05 dengan demikian maka dapat disimpulkan bahwa hipotesis (Ha) terdapat pengaruh Motivasi Kerja terhadap Kinerja Karyawan
IN TOKOPEDIA APPLICATIONS, THE EFFECT OF ELECTRONIC WORD OF MOUTH AND DIGITAL PAYMENT ON BUYING INTENTION Angga Kurniawan; Muhammad Yusuf; Billy B.R. Manueke; Norvadewi Norvadewi; Arrifia Nurriqli
Jurnal Darma Agung Vol 30 No 3 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i3.2256

Abstract

Dengan kemajuan teknologi dan informasi masa depan, banyak sektor perusahaan menggunakan teknologi dan media sebagai alat dalam melakukan kegiatan pemasaran. Evolusi periklanan telah menjadi tren saat ini untuk kinerja komersial jangka panjang. Namun, masalah muncul ketika perusahaan menempatkan platform jejaring sosial yang salah, yang berdampak negatif pada perusahaan itu sendiri. Penelitian ini bertujuan untuk melihat dampak dari electronic word of mouth dan kemudahan pembayaran (digital payment) terhadap perilaku pembelian pada bisnis Tokopedia Tokopedia di Bogor. Dalam penelitian ini, 150 orang dipilih secara acak untuk menggunakan aplikasi belanja online smartphone. Strategi analisis regresi linier berganda dengan software SPSS versi 26 digunakan dalam penelitian ini. Hasilnya menunjukkan bahwa berita elektronik dari mulut ke mulut dan pembayaran digital memiliki dampak positif pada niat beli dan dapat dinilai sangat baik.
Job Satisfaction and Employee Performance in Indonesia Angga Kurniawan
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 1 (2023): SAJMR - Agust 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i1.2

Abstract

This study aims to determine the extent to which motivation, and communication on job satisfaction and their impact on the performance of employees of construction service companies in Indonesia. The data used in this study are primary data collected from respondents' answers based on the questionnaire given, as many as 305 people. The analysis method uses the Path Analysis method with the help of SPSS version 22.0. Statistical testing uses the simultaneous significance test (F test), the individual parameter significance test (t test) and the Sobel test mediation test. The results showed that simultaneously the variables of motivation, communication and job satisfaction had a direct influence on employee performance. Partially shows that the motivation variable and the communication variable have a positive correlation and have a direct and indirect effect on employee performance. While the implications of the variable job satisfaction as an intervening variable have a direct influence on employee performance. The results showed that job satisfaction had a direct positive and significant effect on employee performance. Based on the results of the analysis, the path coefficient (Beta) of the job satisfaction variable on the employee performance variable is 0.645 with a significance of 0.001.
Nurse PerformanceThrough Motivation and Work Discipline on Productivity (Case at a Hospital in DKI Jakarta) Cicih Ratnasih; Bambang Bernanthos; Syaiful; Angga Kurniawan
SAJMR : Southeast Asian Journal of Management and Research Vol. 1 No. 2 (2023): SAJMR - Nov 2023
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v1i2.13

Abstract

This study examines the influence of factors related to the performance of hospital nurses in DKI Jakarta. These factors include motivation, work discipline which then in this study functioned as an independent variable and productivity as an intervening variable that affects the performance of nurses who functioned as a dependent variable. This research was conducted by quantitative research methods. This research was conducted by hospitals in DKI Jakarta in August – December 2022. The population in this study was hospital nurses in DKI Jakarta as many as 400 respondents. The instrument in this study is a questionnaire consisting of 40 questions. Based on the results of research from 400 respondents there is a direct and significant influence between motivation and work productivity which is 3,847%, there is a direct and significant influence relationship between work discipline and productivity which is 8,936%, there is a direct and significant influence between motivation and nurse performance which is 4,599%, there is a direct and significant relationship between work discipline and nurse performance which is 8,936%, There is a significant relationship between productivity and nurse performance which is 13.834%, there is a direct and significant influence between motivation and productivity through nurse performance which is 2.340%, %, there is a direct and significant influence between discipline and productivity through nurse performance which is 2.641%.
MEASURING THE EFFECTIVENESS OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE IN SHAPING PURCHASE INTENTION Angga Kurniawan; Nelson Lajuni; Tasrim Tasrim; Cyntiani Putri; Ali Mufti Hasyim Kurniawan
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7457

Abstract

This study aims to analyze the effects of Electronic Word of Mouth Effect, Brand Image, and Email Marketing on Purchase Intention in the context of purchasing official MotoGP merchandise. It was conducted among respondents who are members of large motorcycle communities in Indonesia with a high interest in MotoGP, but who never purchased official merchandise. Its data were collected through a questionnaire using a Likert scale and analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. The results indicate that the Electronic Word of Mouth Effect has a positive influence on Purchase Intention. The consumers’ recommendations, reviews, and digital communication play an important role in shaping purchase intentions toward MotoGP merchandise. Email Marketing has a positive influence on Purchase Intention, confirming the effectiveness of direct and personalized marketing communication in encouraging purchase interest. Yet, brand Image does not show a significant effect on Purchase Intention. It indicated that the MotoGP brand image has not become a dominant factor for consumers who lack prior purchasing experience. These findings emphasize the importance of optimizing digital marketing strategies based on Electronic Word of Mouth and Email Marketing to enhance consumers’ purchase intentions toward MotoGP merchandise.
Co-Authors Ali Mufti Hasyim Kurniawan Arrifia Nurriqli Bambang Bernanthos Billy B.R. Manueke Cicih Ratnasih Cyntiani Putri Muhammad Yusuf Nelson Lajuni Norvadewi Syaiful Tasrim, Tasrim