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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Journal Of Community Service for Economics and Business (JCSEB)
Sri Hartati
Universitas Lampung
Education Social Sciences Other

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THE IMPACT OF ARTIFICIAL INTELLIGENCE–DRIVEN PERFORMANCE MANAGEMENT ON EMPLOYEE PRODUCTIVITY: THE MEDIATING ROLE OF JOB CRAFTING IN A MULTI-SECTOR STUDY ACROSS INDONESIA: DAMPAK MANAJEMEN KINERJA BERBASIS KECERDASAN BUATAN TERHADAP PRODUKTIVITAS KARYAWAN: PERAN MEDIASI JOB CRAFTING DALAM STUDI MULTI-SEKTOR DI SELURUH INDONESIA Evi Komala; Intan Lidiya Widuri; Mohammad Adrian; Ria Yuli Hastini; Sri Hartati
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

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Abstract

The rapid adoption of artificial intelligence (AI) in performance management systems has transformed how organizations evaluate and enhance employee performance. However, empirical evidence on how AI-driven performance management improves employee productivity across diverse industrial sectors remains limited, particularly in emerging economies such as Indonesia. This study aims to examine the effect of AI-driven performance management on employee productivity, with job crafting serving as a mediating variable. Using a quantitative explanatory survey design, data were collected from 170 employees across multiple industries in Indonesia that have implemented AI-based performance management systems. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that AI-driven performance management has a positive and significant direct effect on employee productivity. Additionally, AI-driven performance management significantly enhances job crafting behaviors, which in turn positively influence employee productivity. Mediation analysis confirms that job crafting partially mediates the relationship between AI-driven performance management and employee productivity. These findings suggest that the productivity-enhancing potential of AI-based performance management is strengthened when employees are enabled to proactively redesign their work. This study contributes to the literature on technology-driven human resource management and provides practical insights for organizations seeking to integrate AI systems with employee-centered work practices.
Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung Intan Lidiya Widuri; Mahrinasari MS; Yuniarti Fihartini; Khairunnisaa Khairunnisaa; Sri Hartati; Afrida Jayanti; Ranti Dwi Octaviani
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.10

Abstract

The purpose of this paper is to explore the impact of community service activities in the form of product marketing digitalization on increasing the knowledge and skills of ME Smoothies MSME players in Bandar Lampung. This study aims to assist MSME players in utilizing digital media to increase competitiveness and expand market reach. The approach used is a participatory approach through a series of activities in the form of needs analysis, intensive training, and mentoring in the use of digital technologies such as social media, e-commerce, and marketing software. This activity involves MSME participants who are actively running their businesses and is evaluated through observation, interviews. The findings show that this program succeeded in improving the ability of participants in managing social media accounts and digital platforms, creating promotional content, and registering their products on food delivery services. Within one month, partners experienced a 30% increase in sales turnover as well as a significant increase in digital interactions. This study is still limited to one MSME partner and does not include a long-term evaluation of the sustainability of the use of digital technology. Nevertheless, this activity provides a real picture of the importance of digital education to improve the competitiveness of MSMEs. This program directly contributes to the empowerment of MSMEs through applicable digitalization strategies. The results of the activity can be used as a training model for other MSMEs that have limited access to technology and marketing. This activity encourages the economic independence of MSME actors and strengthens the community's adaptation to technological changes in the digital era. This approach also strengthens the position of MSMEs as drivers of the local economy. Keywords Digitalization, Product Marketing, MSMEs
Co-Authors Afrida Jayanti Evi Komala Intan Lidiya Widuri Khairunnisaa Khairunnisaa Mahrinasari MS Mohammad Adrian Ranti Dwi Octaviani Ria Yuli Hastini Yuniarti Fihartini