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All Journal Journal of Digital Business and Global Economy Journal of Strategic Marketing and Innovation
Dr. Osly Usman, M.Bus Syst
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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Analysis of Service, Trust, Security Impact on Satisfaction and Behavior in Shopee Ahmad Jidan Abrar; Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.5

Abstract

The purpose of this study is to look into how security, trust, and service quality affect customer behavior on the Shopee e-commerce platform. E-commerce has grown significantly in the last several years, making the market more competitive. In this regard, it is critical for online retailers such as Shopee to comprehend the elements that influence consumer happiness and purchase behavior. Shopee users are surveyed in order to gather data for this study. This study uses statistical methods, such as regression analysis, to examine the connections between consumer behavior and elements like security, trust, and service quality. It is anticipated that the results would give Shopee and other e-commerce companies insightful information to enhance their offerings. This research intends to assist businesses develop more effective tactics to improve customer satisfaction, create trust, and promote online shopping security by analyzing the primary determinants of consumer behavior and satisfaction on Shopee's platform. Additionally, the study's findings can be a useful guide for upcoming e-commerce and digital marketing studies. This study advances our knowledge of the variables influencing customer behavior in light of the ongoing development of digital commerce. E-commerce sites like Shopee can use these data to sustain their growth and competitiveness in a business environment that is becoming more and more dynamic.
Co-Authors Ahmad Jidan Abrar Alfin Nurfadhilah Ramli Anjas Apriana Farizka Hayyu Artanti Fathin Alia Hamdi Fathin Aliaa Hamdi Febrianus David D Kerans Marsofiyati Marsofiyati Mega Noviana Meta Bara Berutu, S.E., M.M Muhammad Fahrel Novelyan Muhammad Farhan Ariq Pramanda Muhammad Fathi Farhan Putri Nur Lathipah Sastra Praja Sumayyah Aziz Syafiqah Dewi Ramadhani