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Alwi Abdul Haq
Al-Azhar University, Cairo, Egypt
Social Sciences

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COMMUNICATION STRATEGIES OF RELIGIOUS LEADERS IN DELIVERING SOCIAL AND RELIGIOUS MESSAGES IN THE PUBLIC SPHERE OF TERNATE CITY Athirah Rizki Salsabila; Syahrir Ibnu; Alwi Abdul Haq
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 3 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/qa97j396

Abstract

This study examines the communication strategies employed by religious leaders in delivering social and religious messages within the public sphere of Ternate City. Using a phenomenological approach, it investigates how religious figures interpret and enact their communicative roles in a multicultural society. Data were obtained through field observations and in-depth interviews with interfaith religious leaders. The findings indicate that communication strategies are organized around three key dimensions: (1) a dialogical dimension that emphasizes openness, audience sensitivity, and contextual adaptation; (2) a moral–social dimension that integrates religious teachings with contemporary social issues; and (3) a digital dimension that reflects the use of social media and online platforms to extend religious and social outreach. The results further show that the communicative practices of religious leaders constitute a dynamic process of social structure reproduction, aligning with Giddens’ Structuration Theory. In this process, religious leaders act as agents who actively reinterpret and reinforce social values through communicative actions. Overall, this study contributes to public communication scholarship by offering an empirically grounded understanding of religious communication in multicultural contexts. It underscores the strategic role of religious leaders in promoting social cohesion and maintaining communal harmony in modern society.
RELIGIOUS LEADERS AND COLLECTIVE ETHICS (THE DYNAMICS OF SOCIAL SPIRITUALITY IN TIDORE ISLANDS CITY) Alwi Abdul Haq; Syahrir Ibnu; Athirah Rizki Salsabila
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 3 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/9ks1ea12

Abstract

This study aims to analyze the role of religious leaders in shaping collective ethics and the dynamics of social spirituality in Tidore Islands City, North Maluku. In a socio-religious context, religious leaders function not only as spiritual guides but also as moral agents who shape social awareness, reinforce communal solidarity, and internalize public ethics amid modern social transformations. The study employs a mixed-methods approach with a phenomenological model to explore the subjective experiences of religious figures, complemented by quantitative survey data on community perceptions of their influence. Data were collected through in-depth interviews, participatory observation, and questionnaires. The findings reveal that religious leaders in Tidore exert a significant influence on the formation of social norms; however, their effectiveness largely depends on their public communication ability, social legitimacy, and openness to intergenerational dialogue. Contextually articulated spiritual values serve as a foundation for reconstructing collective ethics within the local community. This article contributes to the study of religious communication by positioning religious leaders as central actors in the moral transformation of society.
Co-Authors Athirah Rizki Salsabila Athirah Rizki Salsabila Syahrir Ibnu Syahrir Ibnu