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All Journal Jurnal Ilmiah Ilmu Komputer Fakultas Ilmu Komputer Universitas Al Asyariah Mandar Journal of Embedded Systems, Security and Intelligent Systems Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Nurani
Institut Teknologi dan Bisnis Nobel Indonesia
Religion Arts Humanities Computer Science & IT Education Social Sciences Other

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PELATIHAN PEMANFAATAN ARTIFICIAL INTELLIGENCE (AI) DALAM MENINGKATKAN KETERAMPILAN MENGAJAR GURU SMA NEGERI 1 SIDRAP Raden Wirawan; Agunawan; Muhammad Yassir; Muhammad Rijal; Nurani; Eka Wijaya Paula; Aulyah Zakilah Ifani; Nurul Istiqamah; Muthi Syahidah Arifuddin; Fyan Wijaya Komputra Ahmadi; Masyita Risna
BHAKTI: JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Vol. 4 No. 02 (2025): Desember
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/nvhm5525

Abstract

This service activity aims to provide information about the development of AI in the world of education and the use of AI information technology to support learning activities. The target of the activity is teachers at SMA Negeri 1 Sidrap. The activity was carried out for 1 day with stages of preparation, problem solving, implementation and monitoring and evaluation. The focus of implementing this activity is the introduction of AI tools that are easy to use and focused on how to utilize information technology to improve teacher performance.  The results of the training on the Use of Artificial Intelligence (AI) in education at SMA Negeri 1 Sidrap went smoothly and will help create a learning environment that is more effective, efficient and responsive to the needs of students and teachers.
SISTEM INFORMASI TERBITAN DAN PENJUALAN BUKU PADA NOBEL PRESS Andi Ircham Hidayat; Nurani; Nurul Izzahnuddin Darwin
JURNAL ILMU KOMPUTER Vol 9 No 1 (2023): Edisi April
Publisher : LPPM Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jiik.v9i2.261

Abstract

Tujuan dari penelitian ini untuk merancang sistem informasi terbitan dan penjualan buku pada Nobel Press sebagai sistem informasi bagi penerbit perguruan tinggi untuk mempublikasikan dan memasarkan buku-buku yang akan dan telah diterbitkan oleh Nobel Press, Metodologi yang digunakan dalam pengembangan sistem informasi ini menggunakan System Traditional Development (STD). Penggunaan sistem informasi terbitan dan penjualan buku pada nobel dapat membantu permasalahan yang selama ini terjadi dimana belum adanya sistem yang dimiliki oleh nobel press untuk mempublikasikan dan menjual buku secara online.
Digital Marketing Analytics: Enhancing Marketing Management through IT Nurani; Abd. Rajab; Muhammad Ikbal; Sri Prilmayanti Awaluddin
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 1 (2025): March 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i1.7687

Abstract

This study aims to analyze the impact of Digital Marketing Analytics (DMA) and information technology (IT) capability on marketing management effectiveness. A mixed methods approach with a Sequential Explanatory design was employed, beginning with a quantitative survey of 100 digital marketing practitioners across various industries in Indonesia, followed by in-depth interviews with seven key informants. Linear regression analysis revealed that DMA (β = 0.462, p < 0.001) and IT capability (β = 0.387, p < 0.001) jointly contribute significantly (R² = 0.581) to marketing effectiveness. Qualitative findings support that companies integrating analytics into their marketing processes tend to be more responsive, efficient, and adaptive to market dynamics. Successful DMA implementation is influenced by human resource readiness, leadership that promotes a data-driven culture, and adequate IT infrastructure. On the other hand, MSMEs face challenges related to digital literacy and limited access to affordable analytics systems. The study underscores the importance of investing in information systems, employee training, and cross-functional integration to drive meaningful digital transformation in marketing strategy.
Co-Authors - Sri Prilmayanti Awaluddin, - Abd. Rajab Agunawan, Agunawan Andi Ircham Hidayat Aulyah Zakilah Ifani Fyan Wijaya Komputra Ahmadi Masyita Risna Muhammad Ikbal Muhammad Rijal Muhammad Yassir Muthi Syahidah Arifuddin Nurul Istiqamah Nurul Izzahnuddin Darwin Paula Eka Wijaya Raden Wirawan