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All Journal Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia BULLET : Jurnal Multidisiplin Ilmu
Rahayu Erwi Yani Putri
Universitas Pendidikan Muhammadiyah Sorong
Humanities Computer Science & IT Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Transportation

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Analisis Preferensi Pengguna Terhadap Sistem Transportasi Online Di Kota Sorong Rahayu Erwi Yani Putri; Musvira Febriana Umar; Andi Rahmat
BULLET : Jurnal Multidisiplin Ilmu Vol. 4 No. 4 (2025): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

This study aims to analyze user preferences toward online transportation systems in Sorong City. Along with the development of digital technology, online transportation services such as Maxim, Gojek, and Grab are increasingly favored by the public due to their convenience, speed, and comfort. However, user satisfaction and preferences can be influenced by various factors, such as price, safety, comfort, speed, accessibility, and application features. This research was conducted using a quantitative method with a descriptive approach. The data were collected through questionnaires distributed to 100 respondents who are active users of online transportation services in Sorong City. The analytical technique used is conjoint analysis to determine the most preferred service attributes and combinations by users. The results show that application features are the most influential factor in user preferences, followed by speed, price, accessibility, comfort, and safety. These findings indicate that online transportation service providers should focus on enhancing user-friendly application features and improving speed to increase customer satisfaction and loyalty. This study is expected to serve as input for both service providers and local governments in formulating transportation policies based on community needs.
Perbandingan Pemilihan Moda Transportasi Online dan Transportasi Konvensional pada Keseharian Siswa Madrasah Aliyah Negeri Kota Sorong Rahayu Erwi Yani Putri; Musvira Febriana Umar; Andi Rahmat
BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia Vol. 3 No. 5 (2025): BINER : Jurnal Ilmu Komputer, Teknik dan Multimedia
Publisher : CV. Shofanah Media Berkah

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This study aims to analyze the factors influencing students’ decisions in choosing transportation modes to school at Madrasah Aliyah Negeri (MAN) Kota Sorong, focusing on a comparison between online transportation and conventional transportation. The variables examined include cost, travel time, safety, and comfort. The research employed a descriptive quantitative approach using binary logistic regression analysis. Data were collected through questionnaires distributed to 100 respondents who were active students of MAN Kota Sorong. The results indicate that cost, travel time, and safety have a significant effect on transportation mode choice, while comfort does not have a significant influence. The regression coefficient for the cost variable is −0.818 (Sig. < 0.001), indicating a negative relationship with the selection of online transportation, meaning that higher perceived costs reduce the likelihood of students choosing online transportation. Meanwhile, travel time has a coefficient of 0.698 (Sig. 0.003) and safety has a coefficient of 0.280 (Sig. 0.049), both of which show a positive and significant effect on the choice of online transportation. The highest odds ratio is found in the travel time variable (Exp(B) = 2.009), indicating that improved travel time efficiency increases the probability of students choosing online transportation by approximately two times compared to conventional transportation. Overall, the findings suggest that cost and travel time are the dominant factors in students’ transportation mode choice at MAN Kota Sorong. Students who are sensitive to transportation costs tend to choose conventional transportation due to its lower fares, while those who prioritize time efficiency and safety are more likely to select online transportation.
Co-Authors Andi Rahmat Musvira Febriana Umar