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All Journal Acta Diurna: Jurnal Ilmu Komunikasi
Aldilla Kurnia Eka Savita
Universitas Tidar
Education Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS Aldilla Kurnia Eka Savita; R. Yogie Prawira; Hindina Maulida
Acta Diurna: Jurnal Ilmu Komunikasi Vol 22 No 1 (2026)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2026.22.1.19864

Abstract

Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
Co-Authors Hindina Maulida R. Yogie Prawira W