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All Journal Indonesian Journal of Multidisciplinary on Social and Technology CITACONOMIA : Economic and Business Studies
Herdhani Nafisa
Universitas Slamet Riyadi Surakarta
Computer Science & IT Economics, Econometrics & Finance Engineering Social Sciences

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Image Rejuvenation In The Digital Era: PT Bank Rakyat Indonesia (Persero) Tbk's Image Build And Develop Strategy In Winning Gen Z Loyalty Arizal Fendy Pradana; Herdhani Nafisa; Cornellyo Andrea P; Pramudya Ibnu Subrata
CITACONOMIA : Economic and Business Studies Vol. 5 No. 02 (2026): April - Juni
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i02.3134

Abstract

This research is driven by the phenomenon of macroeconomic volatility in early 2026, triggered by the transition to the INDONIA interest rate as the sole benchmark replacing JIBOR. This dynamic created significant reputation risks and information asymmetry for the national banking sector, particularly for PT Bank Rakyat Indonesia (Persero) Tbk. This conceptual study aims to formulate a reconstruction of an adaptive financial communication and reputation management model to mitigate these risks while winning the loyalty of the new generation market. Using a qualitative descriptive approach through conceptual analysis based on Signaling Theory and Information Subsidies, the results indicate that BRI’s success lies in a strategic balance between building a new "Modern-Agile" image and developing existing "heritage trust". The implementation of the "3T" communication model—Transparent, Technical, and Timely—in corporate news releases proved effective in reducing market speculation. Quantitative data transparency and the speed of information distribution were found to correlate linearly with the stability of investor confidence and digital customer satisfaction. Ultimately, BRI successfully rejuvenated its brand to attract Gen Z without alienating its traditional micro-customer base. The research concludes that transforming the Public Relations function into an "accountable data center" is an urgent necessity for systemic banks to maintain reputation resilience amidst monetary uncertainty.
Pengalaman, Soft Skill, dan Efikasi Diri terhadap Kesiapan Kerja Mahasiswa di Kota Surakarta: Pnenelitian msdm Septian Adhi Nugroho; Herdhani Nafisa; Andriyant Diva Ramadhani; Rizky Ramadhan Aprian Aditama
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.11122

Abstract

Di tengah akselerasi transformasi digital yang memicu ketatnya persaingan di dunia kerja, penelitian kuantitatif dengan desain explanatory research ini bertujuan mengevaluasi kesiapan kerja mahasiswa program sarjana di Kota Surakarta. Dengan melibatkan 150 responden aktif yang dijaring melalui purposive sampling, pengumpulan data dilakukan via kuesioner terstruktur skala Likert dan diolah menggunakan analisis regresi linier berganda pada IBM SPSS. Temuan empiris menunjukkan bahwa pengalaman, soft skill, dan efikasi diri berpengaruh positif serta signifikan secara parsial maupun simultan terhadap kesiapan kerja. Secara spesifik, soft skill menjadi kontributor paling dominan (β = 0,414), baru kemudian disusul oleh efikasi diri (β = 0,383) dan pengalaman (β = 0,366). Kontribusi simultan dari seluruh variabel independen ini mencapai 44,4% (R2 = 0,444) dengan nilai Fhitung = 38,774 (p = 0,000). Studi ini membuktikan bahwa kesiapan kerja bersifat multidimensi, di mana aspek interpersonal dan keyakinan kapasitas diri memegang peran krusial selain pengalaman praktis. Oleh karena itu, perguruan tinggi perlu mereformasi kurikulum secara berkelanjutan dengan menitikberatkan pada pengembangan aspek keahlian non-teknis serta kepercayaan diri mahasiswa.
Co-Authors Andriyant Diva Ramadhani Arizal Fendy Pradana Cornellyo Andrea P Pramudya Ibnu Subrata Rizky Ramadhan Aprian Aditama Septian Adhi Nugroho