Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Management Science and Information Technology (IJMSIT) Cakrawala : Management Science Journal
Reza Febrina Agustin
Universitas Muhammadiyah Muara Bungo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Driven Green Entrepreneurship: A Systematic Review of Plastic Waste Reduction Strategies by MSMEs in Indonesia Delyardi Nur; Reza Febrina Agustin
CAKRAWALA : Management Science Journal Vol. 2 No. 3 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/bz305m04

Abstract

The main problem in this study is the high dependence of MSMEs in the beverage sector in Indonesia on the use of single-use plastic packaging, which cumulatively contributes significantly to environmental pollution. Low environmental awareness, lack of understanding of waste management, and limited access to sustainable packaging solutions make MSME business practices not in line with sustainability principles. This study aims to identify strategic approaches through green entrepreneurship that can be implemented by beverage sector MSMEs to reduce the environmental impact of plastic use. The method used was Systematic Literature Review (SLR) based on the PRISMA protocol and bibliometric analysis using VOSviewer, by searching for relevant articles from scientific databases within the period 2019-2024. The results show that the green entrepreneurship approach, involving green innovation, regulatory support, and environmental literacy, is proven to significantly and positively support the transformation of MSMEs towards more sustainable business practices. This finding reinforces the urgency of implementing green entrepreneurship as a strategic solution to the plastic waste problem while strengthening the contribution of MSMEs to the national green economy.
A Dual-Factor Analysis of Impulsive Purchasing Among Fteks Students on TikTok Shop: With Positive Emotions as A Moderator Reza Febrina Agustin; Delyardi Nur; Rita Zunarti
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7197

Abstract

This study examines the effect of sales promotion and Electronic Word of Mouth (E-WOM) on impulsive buying behavior among FTEKS students at Universitas Muhammadiyah Muara Bungo, with positive emotion as a moderating variable. A quantitative approach was employed using a survey method. Data were collected from 247 respondents through purposive sampling and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings reveal that sales promotion and positive emotion significantly influence impulsive buying behavior, while E-WOM has no significant effect. Positive emotion also significantly moderates the relationship between sales promotion and impulsive buying with a weakening effect, but does not moderate the relationship between E-WOM and impulsive buying. These findings contribute to the development of Stimulus-Organism-Response (SOR) theory in the context of social commerce and provide practical implications for digital marketing strategies on TikTok Shop.
Co-Authors Delyardi Nur Delyardi Nur Rita Zunarti