Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Journal of Government and Politics (JGOP) Jurnal Pengabdian kepada Masyarakat Journal of Public Administration and Local Governance
Natta Sanjaya
Universitas Tidar
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Optimalisasi Potensi Ekonomi Lokal Dengan Strategi Digital Marketing Bagi Umkm Di Kelurahan Tidar Utara, Magelang Sheila Andriani Kumala; Joko Tri Nugraha; Natta Sanjaya; Anton Purwadi; Lutfi Ariyani; Anisa Lestari
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2026): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/qpwma741

Abstract

Usaha mikro, kecil, dan menengah (UMKM) memiliki peran strategis dalam penguatan ekonomi lokal. Namun, pada kenyataannnya masih menghadapi berbagai permasalahan, khususnya keterbatasan pemasaran dan rendahnya literasi digital. Di Kelurahan Tidar Utara, Kota Magelang, sebagian besar pelaku UMKM masih mengandalkan pemasaran konvensional melalui WhatsApp, memiliki keterbatasan dalam pembuatan konten promosi, kemasan produk yang kurang menarik, serta minimnya pemanfaatan aplikasi desain sederhana seperti Canva. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan potensi ekonomi lokal melalui peningkatan kapasitas pelaku UMKM dalam memahami dan menerapkan strategi digital marketing yang sederhana dan aplikatif. Metode yang digunakan adalah pendidikan masyarakat melalui sosialisasi dan pelatihan, yang dilaksanakan melalui tahapan persiapan, pelaksanaan, serta evaluasi dan penutup. Sosialisasi dilakukan untuk meningkatkan pemahaman mengenai urgensi pemasaran digital, sedangkan pelatihan difokuskan pada penggunaan aplikasi Canva sebagai media pembuatan konten promosi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital serta kemampuan dalam menghasilkan desain promosi sederhana yang dapat langsung digunakan untuk mendukung usaha mereka. Kegiatan ini memberikan dampak positif dalam jangka pendek berupa peningkatan pengetahuan dan keterampilan digital, serta berpotensi memberikan dampak jangka panjang dalam membentuk pola pemasaran UMKM yang lebih adaptif dan berkelanjutan dalam mendukung penguatan ekonomi lokal.
Financial Effectiveness and Efficiency Analysis of Magelang Regency After the Central Government’s Budget Efficiency Policy Natta Sanjaya; Sigid Widyantoro; Anton Purwadi; Naufal Ridho; Raytanza Iswadinata
Journal of Government and Politics (JGOP) Vol 8, No 1 (2026): July
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jgop.v8i1.35955

Abstract

This study analyzes the financial effectiveness and efficiency of Magelang Regency following the implementation of the 2025 central government budget efficiency policy. Using a mixed-method approach with sequential exploratory design, data were collected through interviews and budget reports. Quantitative analysis employed descriptive ratio methods to assess effectiveness and efficiency, while qualitative data explained the implementation dynamics. Results show that budget planning remained highly effective (99.56%) and efficient (27.76%), though capital expenditure absorption was only 4.02%. Internal audit, program prioritization, and disciplined reallocation supported fiscal stability despite reduced transfer funds. The study concludes that while the efficiency policy fostered fiscal prudence, it also slowed capital project execution. Findings suggest the need for balanced fiscal discipline and development acceleration. 
Measuring the Quality of Regional Development Planning from the Perspective of Bappenas Regulations Agus Lukman Hakim; Natta Sanjaya; Ihyauddin; Hanifah; Siti Yuniar
Journal of Public Administration and Local Governance Vol. 10 No. 1 (2026): Social Resilience, Rural Development, and Digital Governance
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jpalg.v10i1.3679

Abstract

This study aims to measure the performance of development planning, which is manifested in an evaluation of the quality of regional planning documents (RPJMD and RKPD) along with planning documents at the regional apparatus level. This study uses a quantitative approach, namely by scoring the assessment of development planning documents with the content analysis method through document studies. The data used are predominantly secondary data sourced from various regional apparatuses in Serang Regency. Primary data is through field observations and unstructured interviews. The measurement method refers to the Circular Letter of the Minister of National Development Planning/Head of the National Development Planning Agency Number 3 of 2023 which includes: a) Integration of Regional Development Planning, b) Planning Quality, c) Connectedness of Development Planning with Performance Planning. The results of the study indicate that the regional development planning index of Serang Regency in 2025 obtained a score of 94.39 and is included in the very good category. The synergy dimension showed a score of 26.4 out of 32, with a note that there are still shortcomings in the aspect of alignment between the RKPD Document and the RKP. The planning quality dimension showed a maximum score of 58, reflecting the alignment of strategic issues with designed programs/activities and innovation in development planning. The planning-performance linkage dimension obtained a maximum score of 10, reflecting the alignment between development targets and the performance targets of related agencies. These findings are expected to serve as a strategic reference to optimize the quality of regional development planning in Serang Regency. The implication is the need to strengthen planning integration, increase institutional capacity, and optimize data-based monitoring, evaluation, and innovation.
Co-Authors Agus Lukman Hakim Anisa Lestari Anton Purwadi Hanifah Ihyauddin Joko Tri Nugraha Lutfi Ariyani Naufal Ridho Raytanza Iswadinata Sheila Andriani Kumala Sigid Widyantoro Siti Yuniar