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All Journal Jurnal Audience Majalah Ilmiah Dinamika Administrasi (MIDA) Priviet Social Sciences Journal Lektur, Jurnal Ilmu Komunikasi
Ulfah Rosyidah
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Satirical humor as a tool for political critique: Analyzing the role of MEET NITE LIVE in shaping public perceptions of government policies Ulfah Rosyidah; Wafirotul Masfuah
Priviet Social Sciences Journal Vol. 5 No. 4 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i4.359

Abstract

In the digital era, media plays an essential role in shaping public opinion, with alternative media platforms emerging as key players in critiquing government policies. Among these, satirical content has gained significant traction as a method of social critique. This study investigates MEET NITE LIVE, an Indonesian satirical program, to understand how humor and framing techniques are employed to critique government policies and influence public perceptions. By utilizing a qualitative approach that combines Critical Discourse Analysis (CDA) and Content Analysis, the study explores how the host uses satirical humor—particularly irony, sarcasm, and parody—to frame government policies, highlighting inefficiencies, injustices, and contradictions, particularly within the economic and educational sectors.  The research reveals that the humor in MEET NITE LIVE goes beyond mere entertainment. It serves as a tool for social critique, encouraging the audience to critically reflect on pressing socio-political issues. By using humor to expose the flaws in government actions, the show fosters a deeper public awareness, prompting meaningful discussions about the implications of these policies.  This study contributes to a deeper understanding of how satirical media, specifically through programs like MEET NITE LIVE, functions as a tool for political discourse. By analyzing the specific humor techniques employed, such as irony, sarcasm, and parody, the research reveals how satirical content critically engages the public with government policies. It demonstrates the potential of satire not only to entertain but also to stimulate critical reflection on socio-political issues, thereby encouraging a more informed and active public engagement with the implications of government actions  The findings highlight the importance of alternative media in providing a space for open critique, allowing the public to engage with social and political issues that are often overlooked or constrained by mainstream media. These findings emphasize the role of alternative media in expanding the public discourse, which in turn can have a significant impact on shaping opinions and policies.
MEMAHAMI PRAKTIK ETNOGRAFI KOMUNIKASI KADER PPKBD DENGAN AKSEPTOR KB DESA KARANGRAU, BANYUMAS Almira Yoshe Alodia; Ulfah Rosyidah; Resya Nur Intan Putri; Wafirotul Masfuah; King Anugrah Wiguna
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.27390

Abstract

Program Keluarga Berencana (KB) vital bagi kesejahteraan keluarga. Namun, partisipasi masyarakat di beberapa daerah seperti Desa Karangrau, Kabupaten Banyumas, diasumsikan masih menjadi tantangan. Menggunakan pendekatan etnografi komunikasi, penelitian ini bertujuan untuk menganalisis bagaimana pola interaksi dan aktivitas komunikasi kader mempengaruhi partisipasi masyarakat Desa Karangrau sebagai akseptor KB. Melalui metode kualitatif yang melibatkan observasi, wawancara, dam Focus Group Discussion (FGD), serta analisis dokumen, penelitian ini menggali cara pesan KB disampaikan, diterima, dan dimaknai oleh masyarakat. Hasil penelitian menunjukkan bahwa partisipasi dan kesadaran masyarakat Desa Karangrau terhadap program KB ternyata cukup tinggi. Keberhasilan ini didorong oleh strategi komunikasi yang efektif dari kader dan bidan desa, yang mengutamakan pendekatan antar pribadi secara tatap muka dari rumah ke rumah. Penggunaan bahasa daerah (Jawa) juga terbukti membangun kedekatan dan kepercayaan, didukung pula oleh pemanfaatan media digital seperti WhatsApp serta forum warga yang mendorong informasi dapat diterima secara maksimal. Meski demikian, keputusan ber-KB masih didominasi oleh inisiatif perempuan demi kesejahteraan keluarga, sementara partisipasi pria terhambat oleh faktor budaya seperti kekhawatiran terhadap vitalitas dan ketakutan akan perselingkuhan. Secara keseluruhan, kesuksesan program KB di Desa Karangrau tercapai berkat komunikasi yang proaktif dan peka budaya, namun tantangan terkait norma gender masih perlu diatasi untuk mencapai partisipasi yang setara.
Strategi Personal Branding Lilis Nuryani Dalam Membangun Citra Politik Di Instagram Pada Pilkada Kebumen 2024 Wafirotul Masfuah; Ulfah Rosyidah
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2026): FEBRUARI 2026
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v9i1.15803

Abstract

Perubahan demokrasi keterwakilan ke demokrasi langsung telah merubah secara fundamental bagaimana kandidat atau aktor politik berkomunikasi dengan pemilih. Menguatnya personalisasi politik sebagai konsekuensi demokrasi langsung yang ditandai dengan kecenderungan pemilih berdasarkan preferensi figur daripada partai, menyebabkan para kandidat berlomba-lomba meraih simpati pemilih dengan membentuk citra dan menaikkan popularitas. Di era media sosial, personal branding menjadi strategi penting bagi para politisi untuk meningkatkan citra publik mereka di tengah ketatnya persaingan dan semakin selektifnya publik dalam memilih kandidat. Penelitian ini mengkaji strategi personal branding yang dilakukan oleh Bupati Kebumen terpilih, Lilis Nuryani selama masa kampanye Pilkada 2024 di Instagram. Menggunakan metode kualitatif deskriptif, penelitian ini menunjukkan bahwa Lilis Nuryani cukup berhasil dalam membentuk citra politiknya di Instagram melalui strategi personal branding Circle-P; kompetensi (competency), konektivitas (connectivity), kreativitas (creativity), kontribusi (contribution), dan kepatuhan (compliance). Strategi personal branding dengan pesan yang konsisten dan beresonansi dengan pemilih terbukti mampu meningkatkan kepercayaan dan kredibilitas. Penelitian ini memiliki keterbatasan dikarenakan analisis hanya dilakukan berdasarkan unggahan konten yang diposting di instagram. Penelitian selanjutnya diharapkan dapat menggabungkan teknik pengumpulan data yang lebih kompleks seperti wawancara mendalam dengan tim kampanye Lilis dan juga tim media sosialnya untuk mendapatkan gambaran yang lebih mendalam mengenai strategi personal branding Lilis di media sosial. Kata kunci: Citra Politik; Instagram; Media Sosial, Personal Branding; Pilkada
Employee Advocacy : Strategi Branding Kontemporer dalam Membangun Brand Image Resya Nur Intan Putri; Ulfah Rosyidah; Almira Yoshe Alodia
Majalah Ilmiah Dinamika Administrasi (MIDA) Vol 22, No 1 (2025): MAJALAH ILMIAH DINAMIKA ADMINISTRASI (MIDA)
Publisher : Fakultas Ilmu Sosial Dan Politik, Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/da.v22i1.435

Abstract

The advancement of digital technology has driven organizations to integrate communication strategies that engage employees as agents in shaping the company’s image and reputation. This study aims to analyze the role of Corporate Public Relations (PR) practitioners in promoting and managing employee advocacy in the digital era, using a case study of Java Heritage Hotel Purwokerto. A qualitative approach was employed through in-depth interviews with four informants exhibiting diverse levels of digital engagement, including activities on personal social media and participation in the company’s official content. The findings indicate that Corporate PR practitioners play a strategic role in fostering participatory internal communication and empowering employees to contribute to the development and dissemination of content that supports brand narratives. Employee advocacy manifested in two primary forms: (1) personal expressions shared by employees on their social media accounts, and (2) employee involvement as key figures in official content produced by the PR team. This phenomenon is exemplified by the active participation of individuals on their personal social media, and person who featured in official company content that attracted millions of viewers on TikTok. The findings align with strategic communication theories, including PR Excellence Theory, Networked Publics Theory, and Impression Management Theory. In addition to enhancing digital engagement, the employee advocacy strategy implemented by Java Heritage Hotel successfully strengthened the company’s image and reputation in the digital sphere. This study contributes theoretically by expanding the understanding of structured and managed models of employee advocacy and offers practical implications for the development of corporate communication strategies in the social media era.
Co-Authors Almira Yoshe Alodia King Anugrah Wiguna Resya Nur Intan Putri Wafirotul Masfuah