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p-Index From 2021 - 2026
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All Journal Formosa Journal of Applied Sciences (FJAS) Priviet Social Sciences Journal
Itaul Masarroh
Universitas Trunojoyo Madura
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Effectiveness of recommendation algorithms on impulsive buying in e-commerce platforms: A systematic literature review Nuriya Fadilah; Itaul Masarroh; Muhammad Alkirom Wildan
Priviet Social Sciences Journal Vol. 5 No. 8 (2025): August 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i8.485

Abstract

This study analyzes the effectiveness of recommendation algorithms in influencing impulsive buying behavior on e-commerce platforms. Through a comprehensive review of the existing research literature, it was revealed that personalization strategies such as collaborative filtering, content-based filtering, and artificial intelligence (AI) boost impulsive buying tendencies by alleviating cognitive burdens and enhancing elements such as limited-time offers, social proof, and emotional connection. Factors such as flow experience, positive feelings, and moderating elements such as age, social media influence, and economic circumstances also play a crucial role in determining the effectiveness of these algorithms. This study provides beneficial knowledge for algorithm developers and digital marketers to refine personalization efforts and to consider psychological and contextual influences when crafting more impactful marketing strategies.
The Influence of Price Discounts, Online Customer Reviews and Influencer Marketing on Skincare Purchasing Decisions at TikTok Shop (Systematic Literature Review) Itaul Masarroh; Nurita Andriani
Formosa Journal of Applied Sciences Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i4.108

Abstract

The evolving lifestyle in the modern era encourages everyone to pay more attention to appearance, especially for women who are now always trying to look beautiful and attractive to support their activities. This study aims to examine the effect of price discounts, online customer reviews, and influencer marketing on purchasing decisions skincare at TikTok Shop through the Systematic Literature Review method and PRISMA analysis. From the initial identification process of 260 articles, 80 were screened, 25 were evaluated for eligibility, and finally 20 articles were analyzed. The study results show that the three variables have a positive and significant influence on purchasing decisions. These factors complement each other in shaping perceived value and consumer trust. The findings provide theoretical contributions to the study of consumer behavior as well as practical implications for marketers in designing promotional strategies on digital platforms.
Co-Authors Muhammad Alkirom Wildan Nurita Andriani Nuriya Fadilah