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New media encourages environmental participation in the digital era Meiby Zulfikar; Sarwititi Sarwoprasojo; Dwi Retno Hapsari; Riska Handayanti
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1162

Abstract

With the development of new media, there is a great opportunity for society to become more involved in environmental issues. However, previous research still shows a significant gap: most studies focus on the use of social media as a source of information, whereas the mechanisms used by new media to shape significant engagement, from awareness to collective action, are not well understood. Additionally, as most research has been conducted in the context of developed countries, the dynamics of digital participation in developing countries, such as Indonesia, are less well represented. By contrast, the State of the Art (SOTA) shows a shift from linear communication models to patterns of “collaborative action” and “networked collaboration,” in which people work together through digital platforms using personalized stories, virtual communities, and citizen data. This study conducted a systematic literature review using a descriptive-qualitative approach. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) principles and environmental communication matrix theory were used in the screening process; the Theory of Planned Behavior, Affordances Platform, and Theory of Social Impact were combined to create a thematic analysis. The relationship between new media features, the way user interactions occur, and the emerging forms of environmental participation became the focus of the analysis. The synthesis results show that new media can function as a communication ecosystem that accelerates the dissemination of environmental information, strengthens social norms that support the environment, and expands participation—from symbolic actions, such as sharing content, to substantive actions, such as donations, reporting environmental conditions, digital campaigns, and community collaboration. However, significant challenges, such as disparities in digital literacy, algorithmic bias, information polarization, and the lack of online participation, leading to offline actions with real impact, were also found. To optimize the use of new media as a driver of sustainable environmental action, this study emphasizes that a more inclusive digital communication model, evidence-based content strategies, and cross-actor collaboration are necessary.
Media Sebagai Agen Ekologi Gerakan Pro-Lingkungan di Era Digital Meiby Zulfikar; Sarwititi Sarwoprasojo; Dwi Retno Hapsari Hapsari; Aditya Maharani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7100

Abstract

The development of new media has opened up great opportunities for increased public participation in environmental issues. Previously, there was still a gap: studies only highlighted the use of social media as a channel for meaningful information, ranging from awareness to collective action, rather than as an agent of ecological change. SOTA indicates a shift from a linear communication model toward a connective action pattern, where individuals collaborate through digital platforms using personalized narratives and citizen data. The study method was descriptive-qualitative systematic literature review. The analysis reviewed the Environmental Communication Matrix theory: Thematic analysis was constructed by integrating the Theory of Planned Behavior, Social Impact Theory, and platform affordances frameworks. The analysis focused on the relationship between new media characteristics, user interaction dynamics, and pro-environmental engagement. The synthesis shows that new media can function as a communication ecosystem, strengthening pro-environmental movements and expanding symbolic participation, such as content sharing, to substantive action. The study emphasizes the need for inclusive communication models, evidence-based content strategies, and cross-actor collaboration to optimize the function of new media as a driver of sustainable environmental action.