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All Journal Altifani Journal: International Journal of Community Engagement
Restu Frida Utami
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Purwokerto, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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Business Management Training in The Mina Mandiri Fish Farming Group in Panembangan Village, Cilongok, Banyumas Dini Siswani Mulia; Restu Frida Utami; Muhammad Muryanto; Eqwar Saputra; Sugeng Priyadi
Altifani Journal: International Journal of Community Engagement Vol. 5 No. 1 (2024): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v5i1.402

Abstract

The fish feed production business is one of the prospective economic activities. However to support the progress of the business, it is necessary to implement strategies in business management. This activity aims to improve the knowledge and skills of partners in business management, including financial management, bookkeeping, packaging, and digital-based marketing. The partner is the Mina Mandiri pokdakan in Panembangan Village, Cilongok District, Banyumas Regency. The activity method is participatory, with activity stages including socialization, activity implementation, mentoring, and evaluation. The one-group pre-test and post-test methods measure the program's success rate. The results of the PKM activity showed that 83.33% of partner members understood and were able to implement financial management and bookkeeping, 80% of partner members understood and were able to implement packaging, and 85% of partner members understood and implemented digital marketing. All exceeded the target of 80%. Partners already have business bookkeeping that is separated from personal financial reports. Partners also have Shopee and Tokopedia marketplace accounts that can be used for the smooth running of the fish feed production business. The evaluation results show the need for program sustainability to assist partners in overcoming various problems in fish feed production and business management.
Strengthening Business Management in the Mina Mandiri Fish Cultivation Group (Pokdakan) and the Maggot Cultivation Group in Panembangan Village, Cilongok, Banyumas Dini Siswani Mulia; Restu Frida Utami; Juanita Juanita; Sugeng Priyadi
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 2 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i2.2371

Abstract

The fish feed production and maggot business managed by the Mina Mandiri fish farming group have quite promising economic prospects. However, for both businesses to develop sustainably, the implementation of planned business management is required. This activity aims to strengthen the management capacity of partner businesses through the development of marketing strategies, the implementation of orderly bookkeeping, and effective and efficient financial management. Partners in this community service activity are the Mina Mandiri Fish Farming and maggot Group in Panembangan Village, Banyumas Regency. The implementation of the activity uses a participatory approach. The series of activities includes socialization, program implementation, mentoring, and evaluation. The success of the program was measured using the one-group pre-test and post-test method. The evaluation results showed that 82.5% of partner members have understood and are able to implement marketing strategies well. In addition, 80% of partner members are able to understand and implement business bookkeeping, while 85% of partner members have understood and implemented financial management more orderly. One significant change resulting from this activity was the establishment of separate business bookkeeping from personal financial records. Although the program has yielded positive results, evaluations of the program indicate the need for further mentoring. The program's sustainability is expected to help partners overcome various challenges in fish feed and maggot production, while strengthening their business management capabilities for sustainable growth.
Co-Authors Dini Siswani Mulia Dini Siswani Mulia Eqwar Saputra Juanita Juanita Muhammad Muryanto Sugeng Priyadi Sugeng Priyadi